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Using Technology:
An Introduction to
Content Tools
   Scott Bradbury
    American Academy of Pediatrics

   Jeremy Lundberg
    DLC Solutions LLC

   Ben Clark
    American Society of Clinical Oncology

   Olivier Petinaux
    American College of Surgeons
Disclosures
    Scott Bradbury
     Nothing to disclose

    Jeremy Lundberg
     Sells technology to CE providers

    Ben Clark
     Nothing to disclose

    Olivier Petinaux
     Nothing to disclose
Our topics
    Using WordPress to Tie Together Content and
     Integrate an LMS and Assessments
      (Jeremy Lundberg)
    Integrating Multimedia (YouTube)

     (Ben Clark)
    Using QR Codes
     (Olivier Petinaux)
    Integrating Wikis and Blogs

     (Scott Bradbury)
    Using SlideShare

     (Ben Clark)
Using Technology: An introduction
    to content tools-QR Codes




           Olivier Petinaux, MS
  Senior Manager, Distance Education and E-
                  Learning
         American College of Surgeons
Using Technology: An introduction
    to content tools-QR Codes

         Nothing to disclose
Using Technology: An introduction
           to content tools
                       QR Code
                          Stands for
             Quick Response Code
         It’s a matrix barcode-up to 7,089 characters
                        It’s faster to read
                 Has greater storage capacity
                      Free of any licensing
Originated at Toyota for inventory tracking system back in 1994
Using Technology: An introduction
    to content tools-QR Codes
               What you need:

            a QR code to publish
             Free or fee services online


           a QR reader to scan it
       Mobile apps in Google Play or App store
Using Technology: An introduction
    to content tools-QR Codes
            Uses of QR codes:
                  Retail
             Advertisement

       Uses of encrypted QR codes:
              Governments
                 Banking
Using Technology: An introduction
    to content tools-QR Codes


          Common Sense applies:



    Do not scan QR code that you are not
          familiar with its provider
Using Technology: An introduction
        to content tools-QR Codes
    Uses of QR code in Continuing Medical Education

•   Advertisements of CME programs and products
•   Contact Information
•   ePosters
•   Links to resources of society

                     And more…
Using Technology: An introduction
    to content tools-QR Codes
         An example of QR code use:

  Link to registration site for Annual Meeting
 Annual Meeting to link to educational content
Using Technology: An introduction
         to content tools-QR Codes
      What do I need to know before using QR codes:

•   Look at your target audience
•   Plan what content you want to link QR code to
•   Setup to track usage
•   Generate QR code to that link/information
•   Make list of places QR code gets published at
•   Do not flood your audience with QR codes
•   Start small and free…or…outsource
Using Technology: An introduction
    to content tools-QR Codes
               Resources:

      Google “QR code generator”

     Go to mobile device’s app store
        Search “QR code reader”
Using Technology: An introduction
    to content tools-QR Codes
          Facts at our fingertips:

            More smartphones
            More information
             More linkages

       QR codes can facilitate reach:
               Ease of use
               Widely used
            Secure (if needed)
Using Technology: An introduction
      to content tools-QR Codes




Thank you            opetinaux@facs.org
Integrating Wikis and
Blogs
  {   Scott Bradbury
      Director of E-Learning
      American Academy of Pediatrics

      sbradbury@aap.org

      Twitter: @elearningCME
Become
                Recognized Expert



Search Engine                          Reach New
  Rankings                              Audience



                 Why
                 Blog?
                                        Promote
Communicate
                                    Products/Services




                    Branding
Blogs
• No technical knowledge required
• Content published in a chronological fashion
• You can allow readers to leave comments
• Instant distribution of information (pingbacks
  and RSS)
• Internal and external links
• Permalinks – every post has its individual web
  address
• Wordpress, Typepad, Squarespace, Blogger
Wikis
• Centered around user-generated content

• Lot’s of free standalone sites you can
  use…PBWorks, Wikispaces, Wikia, etc.

• Also can develop inside your LMS

• Revision history very important
SlideShare

• Free-access slide hosting website

• Similar to YouTube but for slideshows, not videos

• Files can be uploaded privately or publicly
  (PowerPoint, PDF, Keynote, or OpenOffice)

• Users can follow others to “like”, “favor” and download
  content, creating a network of users with similar
  interests
SlideShare

• Sidebar shows presentations that are similar to what is
  being viewed

• Each presentation upload accompanied by HTML code
  that can be embedded on any webpage

• Ability to link presentations to LinkedIn profile

• “GoPro” option allows for enhanced customization and
  analytics of content (fee-based)

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Using Technology: An Introduction to Content Tools

  • 2. Scott Bradbury American Academy of Pediatrics  Jeremy Lundberg DLC Solutions LLC  Ben Clark American Society of Clinical Oncology  Olivier Petinaux American College of Surgeons
  • 3. Disclosures  Scott Bradbury Nothing to disclose  Jeremy Lundberg Sells technology to CE providers  Ben Clark Nothing to disclose  Olivier Petinaux Nothing to disclose
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Our topics  Using WordPress to Tie Together Content and Integrate an LMS and Assessments (Jeremy Lundberg)  Integrating Multimedia (YouTube) (Ben Clark)  Using QR Codes (Olivier Petinaux)  Integrating Wikis and Blogs (Scott Bradbury)  Using SlideShare (Ben Clark)
  • 12. Using Technology: An introduction to content tools-QR Codes Olivier Petinaux, MS Senior Manager, Distance Education and E- Learning American College of Surgeons
  • 13. Using Technology: An introduction to content tools-QR Codes Nothing to disclose
  • 14. Using Technology: An introduction to content tools QR Code Stands for Quick Response Code It’s a matrix barcode-up to 7,089 characters It’s faster to read Has greater storage capacity Free of any licensing Originated at Toyota for inventory tracking system back in 1994
  • 15. Using Technology: An introduction to content tools-QR Codes What you need: a QR code to publish Free or fee services online a QR reader to scan it Mobile apps in Google Play or App store
  • 16. Using Technology: An introduction to content tools-QR Codes Uses of QR codes: Retail Advertisement Uses of encrypted QR codes: Governments Banking
  • 17. Using Technology: An introduction to content tools-QR Codes Common Sense applies: Do not scan QR code that you are not familiar with its provider
  • 18. Using Technology: An introduction to content tools-QR Codes Uses of QR code in Continuing Medical Education • Advertisements of CME programs and products • Contact Information • ePosters • Links to resources of society And more…
  • 19. Using Technology: An introduction to content tools-QR Codes An example of QR code use: Link to registration site for Annual Meeting Annual Meeting to link to educational content
  • 20. Using Technology: An introduction to content tools-QR Codes What do I need to know before using QR codes: • Look at your target audience • Plan what content you want to link QR code to • Setup to track usage • Generate QR code to that link/information • Make list of places QR code gets published at • Do not flood your audience with QR codes • Start small and free…or…outsource
  • 21. Using Technology: An introduction to content tools-QR Codes Resources: Google “QR code generator” Go to mobile device’s app store Search “QR code reader”
  • 22. Using Technology: An introduction to content tools-QR Codes Facts at our fingertips: More smartphones More information More linkages QR codes can facilitate reach: Ease of use Widely used Secure (if needed)
  • 23. Using Technology: An introduction to content tools-QR Codes Thank you opetinaux@facs.org
  • 24. Integrating Wikis and Blogs { Scott Bradbury Director of E-Learning American Academy of Pediatrics sbradbury@aap.org Twitter: @elearningCME
  • 25. Become Recognized Expert Search Engine Reach New Rankings Audience Why Blog? Promote Communicate Products/Services Branding
  • 26. Blogs • No technical knowledge required • Content published in a chronological fashion • You can allow readers to leave comments • Instant distribution of information (pingbacks and RSS) • Internal and external links • Permalinks – every post has its individual web address • Wordpress, Typepad, Squarespace, Blogger
  • 27.
  • 28. Wikis • Centered around user-generated content • Lot’s of free standalone sites you can use…PBWorks, Wikispaces, Wikia, etc. • Also can develop inside your LMS • Revision history very important
  • 29.
  • 30.
  • 31. SlideShare • Free-access slide hosting website • Similar to YouTube but for slideshows, not videos • Files can be uploaded privately or publicly (PowerPoint, PDF, Keynote, or OpenOffice) • Users can follow others to “like”, “favor” and download content, creating a network of users with similar interests
  • 32. SlideShare • Sidebar shows presentations that are similar to what is being viewed • Each presentation upload accompanied by HTML code that can be embedded on any webpage • Ability to link presentations to LinkedIn profile • “GoPro” option allows for enhanced customization and analytics of content (fee-based)

Editor's Notes

  1. The basis for education, is trying to move information from point AToPoint B
  2. Or really, in CE, what we are trying to do is get the knowledge from the guru, to our Health Care Providers
  3. For a long time, we relied on the sage on the stage to make this happen,
  4. But now we have all of this.Technology…which has a introduced a whole host of new modality and content and design and delivery options into the mix.We can
  5. So we have our guru, who can design and deliver content using technology, to our Health Care ProvidersBut in terms of these technology-based content tools, what is out there that we can most easily use in support of what we are trying to do in Continuing Education in the Health Professions?
  6. Learners today are presented with myriad opportunities to engage with learning content. They can turn to Blogs, Twitter, wikis, social networks, video sites, etc. to find valuable information about any subject.No shortage of sites and content possibilities.
  7. A learning management system, then, provides a centralized on-ramp to relevant learning content located within the LMS but also found elsewhere on the Web.LMS:Helping organize your access to all this content.