Embora o Canadá seja o segundo maior país (em área) no mundo, tem uma população relativamente pequena, de apenas 35 milhões de pessoas. No entanto, pesquisadores canadenses publicam hoje mais de 5% da pesquisa científica que está sendo citada no mundo neste momento. Historicamente, a pequena comunidade de autores que publicam sobre ciência no Canadá era dominada pelo Conselho Nacional de Pesquisa do Canadá (NRC Research Press). O NRC Research Press foi criado há 85 anos para dar aos pesquisadores canadenses uma opção viável para a publicação de suas pesquisas. Em 2010, o Conselho Nacional de Pesquisa do Canadá decidiu derivar a NRC Research Press em uma empresa sem fins lucrativos e independente, agora conhecida como Canadian Science Publishing. Esta apresentação examina esta transição e choque cultural em progresso de um ambiente e perspectiva de governo nacional para uma empresa privada, com a necessidade de pensar globalmente. Serão focalizadas as novas habilidades, iniciativas e recursos que foram reorganizados – durante e após a transição – para assegurar a viabilidade financeira, introduzir a nova organização, promover nossos pesquisadores e pesquisas, melhorar a reputação dos periódicos, e para aumentar submissões e a distribuição internacional em um mercado repleto de grandes publishers internacionais, e para ajudar seus funcionários a se adaptar a esse admirável mundo novo.
Though Canada is the 2nd largest country (by area) in the world, it has a relatively small population of only 35 million people. Nevertheless, Canadian researchers now publish over 5% of the science research being cited in the world at this time. Historically, Canada’s small science publishing community was dominated by the National Research Council of Canada’s NRC Research Press. The Press was set up 85 years ago to give Canadian researchers a viable Canadian option for publishing their research. In 2010, the National Research Council of Canada decided to spin off The Press into an independent not-for-profit company now known as Canadian Science Publishing. This presentation looks at this transition and culture shock in going from a national government environment and perspective to a private company with the need to think globally. It looks at the new skills, initiatives and resources that were put in place — during and after the transition — to ensure financial viability, to introduce the new organization, to promote our researchers and research, to increase the reputation of journals, to increase submissions and international distribution in a marketplace crowded with large international publishers, and to help the staff adapt to this brave new world.
Aunque Canadá es el segundo país más grande (por área) en el mundo, tiene una población relativamente pequeña de sólo 35 millones de personas. Sin embargo, los investigadores canadienses publican actualmente más del 5% de la investigación científica que se cita en
2. Being National, Going Global
• History of NRC Research Press Journals
• Transition from Public to Private
• “Canadian” Publisher meets International Marketplace
• Challenges & Opportunities
3. National Research Council of Canada
Research Press:
a History
• 1929
First published CJR
• 1994
Amalgamated with National Science
Library - CISTI
www.nrcresearchpress.com
4. 2009
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17 RP journals
10 client journals
Monograph program
In-house production
Government-based
support system
• A Canadian
Government Publisher
www.nrcresearchpress.com
5. Advantages to being a
“National publisher”
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“Canadian voice”
Research community support
University support
Community knowledge
Language
Trusted Brand
6. Challenges to being a
“National Publisher”
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A long history
A national brand, “Canadian Journal of …”
Bias against regional publisher, Canadian
researchers have many choices
Limited International distribution
Fierce international competition
Lack of outside brand recognition
Size
8. Transition from public to private
One-year window to:
•Incorporate as not-for-profit
•Investigate business models
•Replace IT infrastructure, major software &
processes
•Reallocate & reorganize resources
•Rebrand
•Expand reach globally to ensure survival…
•Develop a new culture
www.nrcresearchpress.com
9. Who are we now?
• Still the foremost scientific publisher in Canada.
• Still a national not for profit publisher
• Moving to support and disseminate Canadian &
international science to research communities
around the world
• Leverage our international presence to support
Canadian science publishing activities
10. Re-Brand
• Establish a new
Corporate identity that
was national and
international
• Leverage our legacy
www.nrcresearchpress.com
11. Developing Content
• Establish Content Development
Program
• Increase commitment to seeking quality
• Work with editors to develop strategic
plans for each journal
• Refocus journal scopes
• Internationalize Editors and Editorial
Boards
• Targeting more quality international
research
www.nrcresearchpress.com
18. …and at home
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Increase Support for & from Canadian societies
Core STM universities thru CRKN
Increase support for science dissemination
Sponsoring knowledge sharing: seminars, awards,
conferences, symposia
• Developing partnerships & client base
19. Developing an in-house
culture of risk and
innovation
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New roles and opportunities
Idea generation tools
Continuous change & improvement
Tolerance for ambiguity
Trust building
Risk taking
www.nrcresearchpress.com
Richard spoke of managing change in publishing… Our own experience has had us have to overcome XYZ
but also a major transition from gov to private ,
a rebirth, identity crisis, growing / shrinking pains…
all the while keeping an eye on the fast pace change of tech…. Increasingly competitive market…
evolving sometimes devolving business models…
and more www.nrcresearchpress.com
Aim is to : personal company history – how we are learning to meet challenges of the changing publishing climate head on - what we’re doing to counter the culture shock Richard spoke of.
Presentation will provide you with a brief overview of our recent experience moving from our status as “national” government-based publisher to becoming an independent and “international” publisher…
Brief history of the Press
A look at us then and a look at us Now
How we moved from public to private sector
How we’ve been working toward increasing our reach/presence/influence globally: Strategies
Challenges we’ve faced … Opportunities….
A publisher with a past – a long past
1st volume Canadian Research Journal 1929
Independent largely cost-recovery unit within NRC
NRC – National Reseach Council of Canada is the research arm of the Federal Government of Canada.
NRC US = science policy
Amalgamated with CISTI 1994 – National Science Library
60 employees, 14 on contract with universities supporting peer review.
In house production using mostly preprietary software or systems slung together
60 person IT group within CISTI with a building your own mentality
Government based support systems – all of the fin systems, purchasing, HR policies were government
On average it would take 6 to 9 months to staff a new position.
To help us along in this thinking
Treasury Board through a process called strategic review determined NRC and Feds should not be I the business of publishing
3 options presented to NRC.
Decision was made – employee lead privatization into a not for profit company
1-year window to:
Making it work...
Managing transition
Introducing new technologies, new platforms
Retooling all our processes and utilizing cloud based services
Building brand, content and reputation
Building new links and communities
Developing new ways to communicate
Re-engaging staff & clients
Developing a culture of innovation
New platforms for business and production
Cloud-based services for marketing and communications
International sales agents
Technology changing at an alarming rate...
Needs work
Identity crisis…
We are foremost scientific publisher in Canada and one of the most advanced electronic publishing services in the world. Since 1929, our journals have been publishing peer-reviewed science with support from the Canadian Scientific community.2000 manuscripts per year, 16 journals. State-of-the-art publishing platform, “hybrid” open access, rapid publication, liberal copy right… Now serving international community
Identity crisis? Who is NRC Research Press, Who the hell is CSP? Our unique challenge… opportunity to leverage legacy of NRC Research Press –
– transition challenge, importance of reputation – not losing sight of our 80 year legacy.
Understanding importance beyond journal Impact factor, publishing history, merit of editorial process, status of peer review, publication policies,
Alternative metrics
Media mentions, tweets
Creating buzz – communicating science… value…
Commitment to responsible publishing & meeting international standards and expectations. Partnering with industry leaders…..
State of the art peer review and publishign platforms… Scholar One and Atypon
Aggregators (EBSCO Publishing, Ingenta, GeoScienceWorld, national agreements with China and Denmark, indexed in all the major abstracting/indexing/discovery services ensuring international reach and discovery, subscriptions/submissions from >175 countries
Portico and CLOCKSS
"Green" publisher (SHERPA/RoMEO)
comply with all major funding agencies.
CSP actually exceeds the requirements of many agencies which
permit an embargo of up to 12 months. CSP permits the author to post submitted
and/or accepted manuscripts onto their own website or repository without an
embargo.
Liberal copyright for authors meeting funding agency requirements (i.e. CCBY)
Data delivery to all of the major indexers…
In the shift from National to International…. We are working on many initiatives to expand our reach and serve a global research community…
Improving international distribution channels
Internationalizing Editors and Editorial Boards
Supporting international meetings & conferences
Meeting global standards
Translating instructions for authors into many languages
Engaging new communities through social and mainstream media…to attract new readers/authors…global scale
Challenges:
Serving a greater community, meeting different demands…funding agency requirements, global standards. Language barriers. Budget restrictions. While maintaining mission to produce quality science, quality peer review,
Attracting global authors/editors means communicating with them as clearly as possible
Instructions to authors in multiple languages
Chinese; Portuguese and Spanish
Chinese Interface for website so content and information can be accessed
Improves authors chances of acceptance if they understand journal scope and requirements prior to submission
Targeting international authors through international conferences, advertising, email campaigns.
Expanding editorial boards to include editors from other countries…
Supporting international conferences such as: Australian Association for Unmanned Systems 2013 Unmanned Systems Maritime Conference, Sydney, Australia;
Experimental Biology 2013, Boston, Massachusetts; International Plant & Animal Genome XXII, San Diego, Calif., ; (Sponsorship) HGM-ICG 2013 (Human Genome Meeting/International Congress of Genetics), Singapore: http://www.hgm2013-icg.org/ (Genome, BCB, CJM)
(Sponsorship): 7th International Conference on Mycorrhiza, New Delhi, India: http://www.teriin.org/events/icom/ (Botany)
State of the art journal publishing platform… improved distribution channels to reach all corners of the world… sponsorship for major conferences Examples of how we are Engaging new communities : Research community – younger generations, universities, other publishers, scientific societies, media, journalists, general public with an interest in science…
Important to nurture parnterships with key organizations in Canada and abroad… establishing mutually beneficial networks… Social media is borderless…
Mainstream Media, social media
New initiatives like: Video Abstracts, Plain Language Summaries for our articles but supporting other vehicles to communicate research: blogging, social media, etc.
Social media networks such as Facebook and Twitter are helping us engage communities near and far… No borders…
Engaging communities around the world via Mainstream Media (1) and Social Media (2)
Showcase top research articles
Raise profile of CSP and our journals
Increase # of article views/downloads/citations
Support research community at home and beyond
Press Release in APNM that we did on a paper from Brazil: http://www.nrcresearchpress.com/userimages/ContentEditor/1347136301602/APNM_h2012-129_PR_en%20_1_.pdf
Going international doesn’t mean we neglect the homeland…
. Local support: MOUs with Canadian societies, core STM universities subscribing to our journal package through CRKN (4 –year commitment), Big 6 Federal Science Departments , seminars, awards, sponsorships
Partnerships with organizations such as Royal Society of Canada, Genome Canada, Science media Centre, Canadian Young Scientist Journal
Innovation coordinator
Continuous change, continuous improvement
Striving for more risky behaviour and a tolerance for ambiguity