4. What Is Going On in H&B?
• Study On The Main Market Trends
Retail
• High Promotional Activities
• New Concepts of Shopper Interactions
New Business Models
• Pop Up Stores
• New Competition
Social Media & new Technologies
• Mobile Media Interactions
• Social Media Strategies
8. Beauty Operations
• 3rd Most Important Operations in France
• Massive Dramatization In Store
• Between April & May
• Average Leaflet: 34 Pages, 380 Customer Needs
14. Sephora New Concept (1/2)
• Beauty Bar
• Click & Collect (for Online Orders)
• Gift Factory: Customized wrapping paper
& gift boxes& gift boxes
• Automated Sampling
15. Color Profile
• Find The Proper Skin Color To Define Your Customized
Make Up Routine
• Identify The Specific Carnation of Customers on 5 Body
Parts
18. CVS Case Study (1/2)
• CVS Abandon tabacco category
• Develop Personnal Care
• Minute Clinic:
19. CVS Case Study (2/2)
• “Today, consumers are taking a more active role in their
healthcare decisions and are increasingly searching for
ways to take care of themselves proactively.”
29. Vending Machine (1/2): Birchbox
• Started December 2014
• 5 Different Offers
• 4€ for 2 Mini Products
• Brands: Sabon, Paul&Joe, Handy,• Brands: Sabon, Paul&Joe, Handy,
Lollipops, Sampar
30. Vending Machines (2/2): Nailmatic
• Nail Art Vending Machines
• Displayed in Airport & Malls
• Propose both Nailmatic
& Essie brands& Essie brands
31. Professional Products Discounters
• Premium and professional haircare &
cosmetics products
• Sold at discounted prices
• Brand: La Boutique du Coiffeur• Brand: La Boutique du Coiffeur
32. Pop Up Store (1/3): Beauty truck Sephora
• For Specific P&R Events
33. Pop upStore: (2/3) Gemey La Défense
http://image.slidesharecdn.com/prezscops-
150507181917-lva1-app6892/95/trophes-
de-linnovation-commerciale-scops-2015-
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34. Pop Up Store (3/3)
Apoliva pop-up store by Kollo,
Stockholm
Sally Beauty store by Droguett AA
Lima Peru
35. L’Oréal Paris Opens Its Own Store
• 5 Stores Across Europe
• Average Basket: 18€
• 2,3 Products/Basket
36. Travel Retail
• Strategic Market For L’Oréal
– 17% of its sales
• Premium Products For A Premium
ClienteleClientele
38. TokiWoki: Connecting Expert Customers With New
Customers
• Allow Customers To Interact With Premium Users Via
Online Chat, To Get Advices, On the Brand Website
39. Yves St Laurent’s Make Up Artists Use Google Glass
• Each Customer Receives Home:
– Her Make up Session Video Taken With Google Glass) With The
Advices
– Before/After Pictures
– The List of Product Used During Session
40. Make Up Genius by L’Oréal
• Augmented Reality Technology Mobile
Application
• Enable Make Up Tests Prior Purchase
• Make Up Tutorials• Make Up Tutorials
41. Beauty @ Tesco
• Dedicated Strategy
• Partnership with bloggers
• Youtube Original Video
Content Creation
• Active Twitter Account• Active Twitter Account