Ztickerz allows users to receive digital badges called "ztickerz" from friends and organizations they trust that represent their online identity and interests. Ztickerz can be earned for loyalty, fandom, achievements and certifications, and are displayed on a user's profile. The platform hopes to make earning and sharing ztickerz a viral social game that is fun for both teenagers and professionals by allowing easy login through Twitter and Facebook and exporting ztickerz to those networks. Ztickerz also aims to generate commercial opportunities by allowing premium users to issue more ztickerz and companies to pay to issue large volumes of ztickerz.