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Email marketing

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Email marketing

  1. 1. Email Marketing
  2. 2. Agenda <ul><li>What is Email Marketing? </li></ul><ul><li>Types </li></ul>
  3. 3. What is Email Marketing? <ul><li>Directly marketing a commercial message to a group of people using electronic mail </li></ul><ul><li>Broadly, the term is usually used to refer to: </li></ul><ul><ul><li>Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business </li></ul></ul><ul><ul><li>Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately </li></ul></ul><ul><ul><li>Adding advertisements to email messages sent by other companies to their customers </li></ul></ul>
  4. 4. Types Of Email Marketing <ul><li>Email Newsletters </li></ul><ul><li>Transactional Emails </li></ul><ul><li>Direct Emails </li></ul>
  5. 5. Types Of Email Marketing (Contd) <ul><li>Email Newsletters </li></ul><ul><ul><li>Direct emails sent out on a regular basis to a list of subscribers, customers </li></ul></ul><ul><li>Transactional Emails </li></ul><ul><ul><li>Triggered based on a customer’s action with a company </li></ul></ul><ul><li>Direct Emails </li></ul><ul><ul><li>Sending an email solely to communicate a promotional message </li></ul></ul>
  6. 6. Source For This Presentation <ul><li>http:// en.wikipedia.org/wiki/Email_marketing </li></ul>

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