Social media spending is expected to increase significantly between 2008-2014, with a compound annual growth rate of 34%. This level of growth outpaces other interactive marketing categories. Most marketers plan to increase or maintain their social media budgets in 2010. Many large companies have significantly increased their social media presence and budgets, including Pepsi, Best Buy, Comcast, and Dell. Social media is also becoming more widely used by non-profits, small businesses, and across both B2B and B2C industries.