This was the backdrop for my session at Social Media Camp 2012. I outline a 5-step methodology for leaders in organizations who need help scaling and sustaining their social media efforts.
AWS Community Day CPH - Three problems of Terraform
5 Ways To Raise, Train and Retain A Social Business Army
1. five ways to raise, train & retain
a social business army
joel marans | @schnitzelboy
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3. Every organization is faced with
diminishing social business returns.
Scale is the only way you’ll achieve
social business breakthroughs.
4. What we’ll cover today
Minimize risk for your organization
Maximize impact of your recruitment efforts
Mobilize your social business army
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10. The Social Media “So-What”
What’s in it for What’s in it for What’s in it for your
you? customers? organization?
Build a credible, Unprecedented access Customers telling your
personal brand. to your people. story in their voice.
27. Mobilize your army to optimize your content
Facebook, Blogs, Reddit, Stumbleupon, LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
34. Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
35. CELEBRATION
Celebrate small social wins.
They get you closer to winning the war.
36. What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me @schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commander’s intent, measure & share
successes - including yours!