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90-second survey results:
          Why social sites matter to you


          joel marans | june 2010
          sample size = 50


Friday, June 11, 2010
question 1:
          What do you *primarily* get out of your followers and friends?



                                                         2%
                                                 10%




                                      18%




                                                                          70%




                              Relevant updates/trends (ie. news that matters to them
                              Mobile experience (update and connect on the go)
                              Social suggestions (people you might know things you might like)
                              Widgets/apps (that let you personalize your experience)


Friday, June 11, 2010
question 2:
          What would your followers and friends say they *primarily* get from you?




                                                                       12%
                                                           12%


                                                 20%                                24%




                                                     14%
                                                                      18%



                 Humor/Laughs/Nonsense                             Relevant updates/trends (ie. news that matters to them)
                 Valuable opinions on things that matter to them   Validation of their ideas and opinions
                 New Ideas                                         More meaningful conversations



Friday, June 11, 2010
question 3:
          When you think about social sites, what is your *favorite* feature?




                                                             6%
                                                      6%          2%



                                              20%



                                                                                 66%




                   Real-time timeline (stream of friend updates)       Mobile experience (update and connect on the go)
                   Games/Jokes                                         Social suggestions (people you might know)
                   Widgets/apps (that personalize your experience)



Friday, June 11, 2010

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Survey: Why Social Sites Matter To You

  • 1. 90-second survey results: Why social sites matter to you joel marans | june 2010 sample size = 50 Friday, June 11, 2010
  • 2. question 1: What do you *primarily* get out of your followers and friends? 2% 10% 18% 70% Relevant updates/trends (ie. news that matters to them Mobile experience (update and connect on the go) Social suggestions (people you might know things you might like) Widgets/apps (that let you personalize your experience) Friday, June 11, 2010
  • 3. question 2: What would your followers and friends say they *primarily* get from you? 12% 12% 20% 24% 14% 18% Humor/Laughs/Nonsense Relevant updates/trends (ie. news that matters to them) Valuable opinions on things that matter to them Validation of their ideas and opinions New Ideas More meaningful conversations Friday, June 11, 2010
  • 4. question 3: When you think about social sites, what is your *favorite* feature? 6% 6% 2% 20% 66% Real-time timeline (stream of friend updates) Mobile experience (update and connect on the go) Games/Jokes Social suggestions (people you might know) Widgets/apps (that personalize your experience) Friday, June 11, 2010