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What’s new with Google Analytics? Tim Schneider University of Alberta Web Strategy tim.schneider@ualberta.ca @timschneider
Comments/Questions during @sk me! @timschneider
About Tim GAIQ Manage Ualberta GA Plan, implement, customize, analyze, educate 4+ years
About Google Analytics Not perfect Script Implementation is key Free = good Free = bad
About today v5 Mar 17 preview Apr 20 everyone Beta Interface Features
INTERFACE
MY FAVOURITE…
FEATURES
Things to like Dates Segments Keep No need for all visits Easy to find accounts conventions?? More options Navigation (state)
The BESt…
EVENTS AS GOALS
Issues Extra page views Need filters Separate profiles Test, test, test
Events Category Action Label Value
_trackEvent( category,  action,  opt_label,  opt_value )
_gaq.push([ '_trackEvent', 	'Videos’, 'Play’, 'Gone With the Wind’ ]);
Benefits Goals can be by Category Action Label Value (=,>,<) OR combination of above Rollup tracking
You should know Bounce rate Event limit
Things not to like Missing PDF Email Hard to find (naming conventions???) Buggy (Beta) Terminology change Everything change XLSX export Dates: week???
Bonus tip Testing Google Chrome Extension
Questions tim.schneider@ualberta.ca @timschneider
Thank you bit.ly/tcon11GA

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What's New with Google Analytics

Hinweis der Redaktion

  1. ----- Meeting Notes (11-06-22 22:00) -----45 minutesLeave time for questions and discussionFighting cold - bear with me
  2. ----- Meeting Notes (11-06-22 22:00) -----ask during - easier to discuss with the slide upcan&apos;t guarantee i will see backchannel
  3. ----- Meeting Notes (11-06-22 22:00) -----Google Analytics Individual qualificationTest - 80%, GA, code, AdWordsOur implementation - 200+ accounts/profiles, rollup tracking, goals, custom scriptsSince urchin tracker
  4. ----- Meeting Notes (11-06-22 22:00) -----No analytics tool is perfectscript based - cookies - 1st partyLarger the org, the more you need to plan - what do you want to trackFree good: no costFree bad: do what they want, support hard to find
  5. ----- Meeting Notes (11-06-22 22:00) -----Fortunate enough to get in early and testApr 20 open to everyoneStill changing - feedback linkINTERFACE - biggest changes - take getting used toFEATURES - some great additions, others missing
  6. As with anything Google, there’s good parts, and bad partsOrThings you like and things you don’t like
  7. ----- Meeting Notes (11-06-22 22:00) -----Start with the interface
  8. ----- Meeting Notes (11-06-22 22:00) -----Old login screen and account accessFirst account, then profileUseless metrics
  9. New Start page.Find your accounts and profiles using one of the search fields
  10. Search has suggest featureNeed to know the names of your accounts and profilesDevelop a naming convention/strategyBonus – you can search by Account #Very helpful when troubleshootingexample
  11. Direct links to Overview sectionsVisitorsTraffic SourcesContentConversions/Goals
  12. The right drop down works, tooUse it when you are already viewing a report or going to admin settings
  13. Old version.Useless metrics, dates, periods
  14. Click account, see profilesSearches were here, at the bottom, worked wellI liked the starred feature
  15. This is where you end up. Dashboard
  16. New version.Know your name, search
  17. Direct link into traffic sources.I would like to see a way to get to dashboardDefault is Visitors overview
  18. First thing you notice is completely overhauled interface
  19. Side menusGoals, dashboards, custom reports, segements goneHelp is different
  20. Top, tabbed navigationdashboardS has moved to top.My site has reports and intelligenceGoals is now My ConversionsCustom reports has a tab – very nice
  21. Key placesFind a reportHelp links – about this report. Find old reportsHelp Centre – use it, it’s good
  22. Old dashboard.OK, Could customize and arrange. Only 1
  23. New DashboardsMultipleDifferent types of widgets
  24. Metric – numberPie chartTimeline – shows trendsTable – detailsFilters – Yay!Give it your own titleAdd a link. To report or to external – your site
  25. Show examplesMetricPieTableTimeline
  26. One thing I miss, add to dashboard,Could use for custom reports and a filtered custom report
  27. Custom reportsFAVE – show only what you need.Standard reports – stuff you don’t really needBig button for new
  28. Quick access to your custom reports
  29. Adding newNo longer a new section of site. Done in contextFiltersType – explorer vs Flat table - dataExplorer: Drill down dataFlat Table – more data in same table, more reultsMetric groups in addition to tabs
  30. Custom reports combined with new Advanced segments.Aside: Bottom is Google Apps vs Webmail clicks
  31. Once again, created in contextMore options AND and OR blocks
  32. New search fields work great for filter.Use show descriptions for more details
  33. The reports. Layout kind of the same, kind of differentStill click on any small trends to change the big graphBest piece is at the bottom
  34. Click any on the left for quick view on the rightLink to full report is there.
  35. Content reportsBetter presentationNav summary now a tabTotals now above the line graph – some trouble with the totals not adjusting on drill down
  36. Filter/searchAdded to the top.More advancedMore options in the match select (REG EX)
  37. Visitor reportSomething coolPlot rows
  38. Creates segments right on current displayUsed to have to do an advanced segment to show this data
  39. Admin side.This was messy.Not able to see goals.Scroll
  40. Now, cleanerBetter interfaceTerminology questions???
  41. Profile select.Easier to jump between – those that use same UA code
  42. Goals tab.Look, I can see them all and what they are
  43. Old goals reporting.OK.
  44. New.Overview is okSelect specific goal is even betterAll details for that goal easy access
  45. Bottom table againClick between the 2
  46. Source/Medium right there.GOLD
  47. New 20 funnel steps- Awesome
  48. Dates – state, keep same as you navSegments – stateMore than 2 – old All Visits auto selected
  49. Page load timeStats on how long pages take to load.Added recently (May??)Sampled – not every page load is calculatedNeed to add code to your tracking
  50. trackpageLoadTime snippet
  51. Huge.