New and improved, Internet business directory publishing platform designed for local media companies, telcos, directory publishers and digital media agencies.

1. INTERNET DIRECTORY PUBLISHING
SOLUTIONS
www.shrewdmktg.com

2. Shrewd Marketing Leadership
James Cavagnaro
 CEO – CTO @ Shrewd Marketing
 Founder of MyWebYellow.com,
an online directory website
featuring patented, real local
search technology
 Founder ofTelecom Consulting
Group (TCN)
Scott Feder
 President @ Shrewd Marketing
 VP Sales at Innovectra –
Immersifind – Dirxion, leading
providers of Internet Directory
Publishing ‘SaaS’ Platforms
 Product Management Director of
“print & online” Directories at
Verizon, Frontier, CenturyLink

3. Internet Directories
Are Not Created Equal
o Many are based on phone book pages
o Some are home grown solutions
o Others are littered with irrelevant ads
o Most don’t have enough content
Irrelevant Advertising:
Mortgage Ad
for Pizza Search
No Real
Content:
Only Listings
and a Few
Links
Home Grown:
Listings but no
real
functionality
Phone Book
Yellow Pages
View

4. Relevant, Rich Content
Improves the User Experience
o We publish Internet
Directories with plenty of
content
o Our patented web crawler
delivers a powerful
keyword search
o Matches website content
with directory listings
o Auto-populates business
profiles by capturing
schema, meta and
structured data

5. Directory Citations
Top performing directories receive many listing requests from
business owners, SEO specialists and digital marketing agencies
o Establishes credibility for the business
o Adds another point of presence on the
web
o Builds trust factor with search
engines
o Makes local directories more
complete and accurate
o Generates leads for local media
companies
Case in point: From 2/22/16 to 2/29/16,
my webyellow.com received over 500 new
listing requests from small business

6. SEO Best Practices Keep Changing
 Internet Directory webmasters must keep up with local
search algorithm updates and follow industry best practices
to keep their products visible in local search
 Speed, Mobility, Security

7. We’ve Rebuilt Our Technology
 New and improved:
o Internet Directory Platform
o SiteArchitecture
o URL Structure
o Moved from .NET to PHP
o Unified, national database
o Proprietary content management system
o Updated our patented website crawler

8. Introducing Our New Industry Solution
o 10 year old Internet domain
o Affiliated with 100 year telco
o Beta launch Jan 2016
o 18 markets in the southeast
o 14 million U.S. business listings
o 380+ metro areas and sales territories available now
o Currently seeking publisher/sales agency partners

9. Internet Directory Platform
U.S Business Directory
 Search Rochester, NY and 18 markets in the southeast to see it in action!
Arkansas Bismarck, AR
Georgia
Leslie, GA
Hartwell, GA
Metter,GA
Newington, GA
Mississippi Meadville, MS
North Carolina Brevard, NC
Oklahoma Guymon, OK
South Carolina
Abbeville,SC
Gilbert, SC
South Carolina Harleyville, SC
Jefferson, SC
Lancaster, SC
Laurens, SC
Monks Corner, SC
Rock Hill, SC
Walterboro, SC
Tennessee Chapel Hill,TN
Virginia Gate City,VA

10. Local Business Directories
Home Page Features
o Telco/publisher branding by market
o Local business and self-promo advertising
o Links to website, social media pages and contact us
o RSS Feeds of Local News
o Add/Manage Listings
o ShareThis Page

11. Hyper-local Directory Solutions
Local Market Home Pages
Business owners are allocating a greater
share of their ad budgets to digital
marketing to reach target markets.
o We help publishers capitalize on
these opportunities to sell digital
advertising to their clients
Digital Display Banners: Leader boards
Featured Local Advertisers
Market Home Pages
Contextual Ads
Featured Advertiser Videos
Display Ads

12. Featured Business Listings
Search Results Pages
Search Category Sponsorships
Premium Advertiser Packages
• Platinum
• Gold
• Silver
• Bronze
• Priority Listings

13. Company Profiles
Hyper Local Landing Pages
o Custom Meta Data
o DeepWebsite Links
o Tagline, Logo, Phone
o Address, Map, Directions
o Contact Us Button
o Links toWebsite, Social Media
o About Us – Categories –
Services
o YPAds – Images –Videos
o Coupons – Menus
o Customer Reviews
o Share It Features
Business Profile Page

14. Advertising Units
Digital Revenue
o Featured Advertiser Listings
o FeaturedVideos
o Display Banners
o Contextual Ads
o Local Landing Pages

15. Digital Marketing Suite
Advertiser Business Center
o Directory Listings Syndication
o Reputation Management
o Social Media Management
o Google AdWords
o Facebook Advertising
o Digital Display Retargeting

16. Point and Click Admin Panel
Easy to Use Platform for Site Managers
 Manage MSA’s, Self Promos, Business Listings, Change
Requests, Advertiser Subscriptions, Approve Customer
Reviews

17. Platform DevelopmentPlan
Beta
Release
• Initial Launch
18Telco
Markets
• Directory
Sales Start
Initial
Launch
• U.S. Rollout
• 380+ DMA’s
• Partner
Expansion
• Responsive
Content
Build
• Web Crawler
• Enhanced
Site Content
• Verticals
• White Pages
Traffic
Generation
• PRTactics
• Search
Widgets
• SearchAPI’s
• Retargeting
• PPC
E-
Commerce
• Direct Sales
• Self
Provisioning
• Digital
Coupons
Marketing
Automation
• B2B
Marketing
• E-Mail
Outreach
Ad
Networks
• GoogleAd
Sense
• Display Ad
Networks
• NYPS
Jan 2016 Mar 2016 Apr 2016 Jun 2016 Aug 2016 Sept 2016 Oct 2016

18. Business Development
Partnership Opportunities
o Shrewd Marketing llc (NY) redeveloped MakeItLocal.com as the foundation
for a national advertising network for directory publishers, digital agencies
and media sales organizations
o Internet Platform includes a Full Suite of Digital Media Marketing Products
& Services
 Directory advertising, social media management, website development
(e-commerce), display retargeting, PPC
o Publisher branded business center enables advertisers to manage web
visibility, brand analytics, reputation intelligence and more
o Business accounts can add/edit listings, upgrade company profiles and sign
up for digital marketing services
 Lead Generation, E-Commerce, Marketing Automation for MakeItLocal
Network partners leads to new $$$

19. For More Information
PleaseContact Me:
Direct: (202) 681-2635
www.shrewdmktg.com
Direct: (202) 681-2635