1. J Scargill
June 2011

2.  To promote single sales.
 To promote album sales.
 To promote brand awareness.

3.  In Dancing in the Distraction Factory (1992),
Goodwin identifies three types of music video.

4.  Videos in which the artist lip synchs to the music track.
 http://www.youtube.com/watch?v=5kIgLwCCxbU

5.  A video that tells the story of the song. There may
or may not be elements of the band miming or
otherwise performing.
 http://www.youtube.com/watch?v=IRHA9W-
zExQ

6.  A narrative that is an interpretation of the song,
that is, not the literal story.

7.  A mix of two or more music video styles.
 http://www.youtube.com/watch?v=LJ2t4jfVT
iU

8.  Genre Characteristics
The genre of the music will generally be reflected
by the content of the video.

9.  There will be a relationship between the visuals
and the music such as on beat editing.

10.  There will be a relationship between the lyrics
and the visuals.

11.  Close-ups on the artist and star image motifs to
establish and reinforce brand.

12.  There may be references to the notion of
looking.

13.  Intertextual references (images that refer to
other media products).