Social Media… Demystified

Are you ‘In’?

The New Equation + =

Social media tools and online communities are how and where your customers are talking about you. It's a conversation that you need to be aware of, understand, and, in some cases, participate in .

Image Courtesy Brian Solis

300 MM 100 MM 50 MM 7-20 MM 13 MM Blogs 84 MM Readers

>150 MM Bookmarked URLS

Sometimes It Starts with Search

A Little More Detail…

So What Has Been Learned So Far?

Real Life Examples

Increase Customer Engagement | Drive Loyalty

Internal Collaboration

Getting Real Feedback

CASE STUDY|DAIRY QUEEN The story of the DQ brand is told through the eyes of their employees. Dairy Queen’s Chief Brand Officer actively contributes to the blog. They reached out to 250 bloggers with a creative contest. BLOG

CASE STUDY|DAIRY QUEEN

So Where do You Go From Here?

90% of what you share on Twitter should be made up of personal insights and thoughts along with a heavy dose of helpful links 10% should be made up of messages that more directly benefit you. 90 -10-10 RULE

LISTENING – Holistic Tools

Gain Insights using multiple data points

Start with your target audience. Determine what kind of relationship you want to build with them. Use tools like the social technology profile tool. Generate Word of Mouth

Learn about the behavior types that interact with your brand. Capitalize on emerging social behaviors . Reach new audiences

Real Time Monitoring

LISTENING and Measuring – By Property