NYU

1. DocConnect
Where Chinese students find right Oriental medicine doctors
Alex Liu
Leon Wu
Stefanie Zhang
No. of interview today: 26
Total No. of interview: 79

2. Day 1
What We Thought

3. Key Partner
-LinkedIn
- Career website
- NYU career center
- NYU Alumni
Association
- Famous Bloggers/
Websites
Key Activities
-App development
-Market Research
Value Propositions
Core Value:
Customer can link all the school accounts and network with
working professional with working professionals in their
field/circle.
Core Problem:
There is no efficient and specific tailored business communication
app that can help international students and alumni connect and
stay in touch
Customer
Relationships
Acquisition:
Social Media (Free &
Paid), ASO, Events
Retention:
Regular technical
Updates, social media,
direct emailing
Customer Segments
International
Students:
-are from NYU and
other global schools
Alumni:
-expand professional
network.
Key Resources
People
- Software engineer, graphic
designer, marketing, PR
- Career expert, startup
mentor
Equipment
- Computer, mobile devices,
software
Investment
- Governmental scholarships
or funds
- Personal/ friend/ family
Channels
Awareness:
Social media, display
ads, online content
Evaluation:
App store review, email
surveys, focus group
Purchase &Delivery:
App store, links on
social media sites/
display ads
After sales:
Online customer
Support, Outsoucing
Cost Structures
-In-app advertisement
- Paid ads on social media sites
-labors
Revenue Streams
-In-app display ads
-App Premium version

4. We wanted to build an app that can solidate the career network between NYU international students and
alumni.
We assumed that students are eager to gain career advice from alumni and alumni want to connect with
current students through a mobile app. Based on these hypotheses, we decided to build a community for
both of our targets to interact with each other within the mobile app. We thought nobody else was doing it in a
mobile app.
We thought we could promote our app in Google Play, and reach customers on social media sites like
Facebook by advertising. Later, we could retain them by 1) fixing bugs, 2) offering high-quality after-sale
services, 3) gaining feedback from app store review, and 4) sending personalized emails with new offers.
We need people for Android development, marketing, graphic design, and later, PR. By partnering with NYU
Alumni Association, Wasserman career center, and LinkedIn, we could obtain alumni contact info or get our
app introduced to alumni.
Our main costs would be app development equipment and paid ads on social media sites. Our revenue
would come from others’ in-app advertising. We would launch the app free of charge first, but there would be
a premium paid version.

5. Day 2- 4
What We Learned

6. Key Partner
-LinkedIn
-Career development
websites
-NYU career center
-NYU Alumni
Association
-Famous
Bloggers/websites
Key Activities
-App development
-Market Research
Value Propositions
Day 2
Problems
- Having a hard time adjust to US work
environment
- Many are less likely willing to express
themselves in diversified team
- Need a community to feel comfortable and
solve problems
- Desiring to help students and find it hard to
stay connected with the school
Benefits
- Customers can link all the school accounts
and networking professionals in their field/
circle.
Customer Relationships
Acquisition:
Social Media (Free & Paid), ASO, Evens
Retention:
Regular technical
Updates, social media, direct emailing
Customer Segments
Chinese Students:
- of NYU
- In New York
- Need to fit into work
environment, less
likely to express
themselves, need a
community to solve
problems.
Alumni:
-of NYU
-in New York
- Subgroups: by
industry
1) Engineering
2) Business
Key Resources
- NYC school Alumni and
current student
organization
-Software developer
Channels
Awareness:
Social media, display ads, online content
Evaluation:
App store review, email surveys, focus
group
Purchase &Delivery:
App store, links on social media sites/
display ads
After sales:
Online customer Support, Outsourcing
Cost Structures
-In-app advertisement
-server fee
-labor cost
Revenue Streams
- In- app display ads
- Premium Version

7. Key Partner
- Alumni Association
- Chinese student
Association
- Career Service
center
Key Activities
-App development
-Market Research
Value Propositions
Day 3
Problems
- Language Barrier: having a hard time understanding terminology.
- Lack of info: don’t know where to find reliable lawyers, doctors,
and bankers.
- Savings: want to get service discounts; search for nearby
services immediately to save time.
Benefits
- Most of the lawyers, doctors and bankers can speak Chinese
(Mandarin/ Cantonese).
- We provides lists of professionals, including their professional
background, location and schedule for students.
- Save both students and those professionals time.
- There will be a 5-10% discount for students on the services they
require via our app. Lawyers, doctors and bankers will get more
clients.
Customer Relationships
- Social media involvement
- On-campus events
-Email promotions
Customer
Segments
Chinese Students in
NYC
- New to NYC
- Need
legal/financial/medic
al services
- Language barrier
- Want to save
money and time
Lawyers, doctors
and bankers
- Look for more
clients
Key Resources
- NYC school Alumni and
current student
organization
-Software developer
Channels
-Chinese networking
groups/ organizations
-On-campus ambassadors
Cost Structures
-In-app advertisement
-server fee
-labor cost
Revenue Streams
-Commission fee
-Advertisement

8. Key Partner
- Alumni
Associations
- Chinese Students
& Scholars
Associations
Key Activities
-App development
-Market Research
Value Propositions
Day 4
Problems
- Language Barrier: having a hard time
understanding terminology.
- Lack of info: don’t know where to find reliable
doctors.
- Saving: want to get service discounts and search
for nearby professionals.
Benefits
- Most of the doctors can speak Chinese
(Mandarin/ Cantonese).
- We provides lists of professionals, including their
professional background, location and schedule for
students.
- Save both students and those professionals time.
- There will be a 5% discount for students on the
services they require via our app. doctors will get
more clients with lower costs.
Customer Relationships
- Posters and flyers in exam
centers and doctor’s
offices.
- Display ads and an
introduction video.
- Contact doctors one by
one
- ASO
Customer Segments
Chinese Students in NYC
- New to NYC
- Need legal/banking/medical
services
- Language barrier
- Want to save money and time
Doctors
- Experienced
- MD
- Medical Specialization
- Speak Chinese
Key Resources
- NYC school Alumni
and current student
organizations
-Software developer
Channels
- Referral
- Social media
- Direct emailing
- Online advertising
Cost Structures
-Server fee
-Labor cost
Revenue Streams
-App Service fee

9. We changed our customer segments on Day 2 by narrowed International students to Chinese international
students. We pivoted on Day 3 and changed from providing career networking service to banking, medical care
and legal service in order to better serve the Chinese students and ently community by offering reasonable
discount. But we found the service varies in industry and hard to figure out all revenue stream. On Day 4, we try to
research on medical care and want to find a way to generate revenue by providing Chinese student in discounted
service. After we conduct amount of interview, we found most of Chinese Clinic accept insurance and ZocDoc
also provide the bilingual service but found 90% Chinese will consider oriental medicine first and it is hard to make
a reservation .
We made improper assumptions in these 3 days and had not realized that is not true. When we find competitors
we change value proposition. When we find the market size is not big enough we changed customer segments.
We have not think about the 9 blocks in canvas as a whole. And many of our assumptions can not be proved.

10. Hypothesis Experiments Results Pass/ Fail
1.The students will keep our
app in telephone in case
they need a doctor in the
future.
2.It’s possible to touch most
Chinese doctor alumni by
Chinese Student
Association or Career
Center.
3.Will the doctors can
provide a discount to
students.
4.Most of Chinese
international students do not
know ZOCDOC.
1.Interview students to
check whether they willing
to keep the app in case they
need a doctor.
2.Asked these two
organizations whether they
can provide doctor alumni
information to us.
3.Interview doctors to check
is this discount possible.
4. Interview students to
check.
1.17 students(interviewed
23) said it’s inconvenient to
keep our app.
2. Both said they cannot
provide personal information
to us.
3. 2 doctors(interviewed 3)
said it’s unfair to other
patients.
4. 13 students (interviewed
23) know ZOCDOC.
1. Fail.
They are more likely to use
google to search.
2. Fail.
It’s not easy to collect
doctors information.
3. Fail.
We cannot make sure most
of doctors could provide an
discount.
4. Fail
Students more likely to use
ZOCDOC to find a Chinese
doctor.

11. Day 5
Where We Ended

12. Key Partner
1. Wechat US
version.
2. American
Traditional
Chinese
Medical Science
Society.
3. Chinese
Students and
Scholar
Association.
3. TCMS
hospitals.
Key Activity
through ATCMSS to
contact TCM hospitals to
give students a discount
and provide the
information about these
hospitals.
put ads in Wechat US
version, ATCMSS and
CSSA events.
Mobile web
development.
Value Propositions
1. Chinese international students need TCM.
2.ATCMS wants to attract more Chinese
international students.
3.TCMS hospitals will give some discount to
students to attract more customers.
* ATCMS: American Traditional Chinese
Medical Society.
* TCMS: Traditional Chinese Medical
Science.
Customer
Relationships
Using Wechat public
account to provide useful
healthy suggestions to
students.
Customer segments
1. Chinese international
students.
2.Doctors in Big TCMS
hospitals.
3. Medical Center.
Key Resources
American Traditional
Chinese Medical
Society.
Chinese Students and
Scholar Association.
Channels
1. QR poster in TOEFL,
SAT, GRE exam and
CSSA events.
2. Promote in Wechat
Moments.
Cost Structures
software development
marketing
Revenue streams
1. ad for TCMS products and TCMS hospitals.
2. Sell Chinese international Students healthy data to organizations.

13. Mobile web platform
Wechat
US
version
Chinese international
Students
Using US version Wechat public account to keep customer
relationships.
Students can use weChat public account function to
enter our mobile web.
Traditional Chinese
medical hospitals
Attract more customers
by our platform
ads income from hospitals
Solid relationships between them
American
Traditional
Chinese Medical
Society
Authorize discount to Chinese
international students
ads income from
ATCMS
CSSA
website
Medical center
Selling report
TOEFL exam
center
easily find nearby
discount TCM
hospitals
“get” strategy
QR poster

14. Changes we made
Key activity: App Mobile & Web.
Customer segment：doctor alumni traditional Chinese medical hospital in big
cities.
Key partner: Alumni Association, CSSA ATCMSS, TCM hospitals
Revenue streams: Charging doctors advertisements from TCM hospitals and selling
students health data report to medical center.
Customer relationships: Social media--using Wechat public account send useful healthy
advices.

15. What we need to do next:
1. Finding the percentage of Chinese international students that like traditional Chinese medical science.
2. Calculating the ads cost to promote our product.
3. Interview ATCMS to see if they would help us to connect Chinese international students and TCMS hospitals.
4. Check whether ATCMS want to have more influence in Chinese international students to popularize their
medical belief.
5. Figure out the revenue if we advertise our product and sell statistics to medical center.