Team Peace of Mind is developing several healthcare products including:
1) A patient feedback and information system to increase patient control and provide medical staff insight.
2) A hospital readmission dashboard to help hospitals save penalties and predict finances.
3) A hospital performance dashboard for hospitals and insurance with data integration and predictive analytics.
4) A referral system for primary care doctors to improve outcomes through recommendations.
The products will be sold through direct sales and subscriptions with a focus on development, sales, and marketing. Customer testing of business models was found to be important.
1. Team Peace of Mind
# of Customers this
Team Comeback
Week: Team Preventable
42
Team Epiphany
Team Tip of the Iceberg
We bring the patient back in the center of Care
Prevent the patient from coming back
Preventing the preventable
Referral System
Ryan Witt Debajyoti Ray Dirk Neumann Theo Strinopoulos
MS in CS, alum PhD candidate in PhD in Computational PhD in
& entrepreneur Computational Neural Systems Computational Math
Neural Systems entrepreneur
2. Product: Patient feedback and information system
Data providers, Patient:increase Mobile app,
UX design. Patients and
EMR, medical control when in web.
Analytics. relatives.
information. hospital bed.
Hospitals.
Hospital Medical staff:
information insight into Primary care
system quality of patient physicians.
providers. care, analytics,
reduction of error
through patient-
feedback. Direct Sales.
Data, cloud
services.
Administration:
(real-time
insight.)
Free to patient, paid analytical
modules for hospitals.
Development, sales & marketing.
3. Product: Hospital readmission dashboard
Hospital UX design. Hospitals needs: KP.
information Save penalties, Training and
Analytics, education.
system Consulting, data predict financials.
providers. integration.
Features: Hospitals with
Insurance Data integration, strongly integrated
-> save money optimization and IT systems and lot’s
<- data prediction. of pneumonia
cases.
Data, cloud Direct Sales. Hospital chains.
services.
Paid software services for
hospitals and insurance.
Development, sales & marketing.
4. Product: Hospital performance dashboard
Hospital UX design. Hospitals needs: KP.
information Save penalties, Training and
Analytics, education.
system Consulting, data predict financials.
providers. integration.
Insurance needs: Hospitals
information for Hospitals with
Insurance negotiation strongly integrated
providers IT systems and lot’s
Features: of pneumonia
Data integration, cases.
optimization and Direct Sales.
Data, cloud
prediction. Hospital chains.
services. Insurance
providers
Paid software services for
hospitals and insurance.
Development, sales & marketing.
5. Product: Referral system for primary care doctors
Patient:
Hospitals Analytics, Data Better outcomes Conferences, KP
information integration network effect
system providers Hospital: Hospital chains
More patients,
Hospital specialists used County hospitals
networks more effectively
Data consumers
Primary care
physician:
Customer
Data, Data retention Direct Sales
Science team
Key Feature:
recommender
system
Software subscriptions
Development, sales & marketing Data subscriptions
6. What we learned
It’s possible and essential to test business models quickly
Understanding customer needs trumps product in early stages
Advisors with industry / startup experience are more valuable
than we thought!