agile, bmnt, business model, corporate innovation, customer development,dod,nsa, diux, h4d, hacking for defense, lean, lean launchpad, lean startup, stanford, steve blank

1. Right of Boom
After EOD
Alex Zaheer
CS
Cyberpolicy
Andreas Pavlou
Physics/International
Security
Nitish Kulkarni
Hardware
Engineering
Alex Richard
CS
Gaurav Sharma
GSB
Main Sponsor: OSD // JIDA
US Army Explosive Ordnance Disposal
US Air Force Explosive Ordnance Disposal
FBI Bomb Squad – San Francisco
US Army Asymmetric Warfare Group
US Central Command
DIUx
Wolters Kluwer Romania
Booz Allen Hamilton
Crossdeck, Inc.
We seek to advance JIDA’s mission of
countering improvised threats by
developing systems, workflows, and
incentives for allied foreign militaries
with the goal of improved
intelligence fidelity.
11
Interviews
2
Buyers
97Total
Interviews
6
Experts

2. Hypotheses + Future Plans
Hypothesis: Current devices are not used due to
hardware and ‘grabbability’ issues.
Hypothesis: Gamification is a valid strategy to get end-
used buy-in at low operational cost
Hypothesis: Current technical solutions, if combined,
will provide a solution of equal quality to standalone
development in a shorter timeframe
Hypothesis: End users in host nation forces are
interested in detailed real-time information on IED
location and metadata
Next Week:
- Suggest improvements on HYBRID deployment workflow to JET
teams in-theater
- Develop combined deployment and operation of HYBRID and
INDURE apps
11
Interviews
2
Buyers
97Total
Interviews
6
Experts
X
X

3. Customer Discovery
Product Managers
• J8 Program
Coordinator, JIDA/OSD
• J6 Operations,
JIDA/OSD
Concept Developers
• [Stanford]
• PiX SETA, CENTCOM-
OM
• JIDA JCAAMP SETA
Users
• Afghan Special Forces
Colonel
• J2 Analysts, JIDA
• JIDA Kuwait
Recommenders
• Knowledge Manager,
CENTCOM
• EOD Team Lead Sgt.,
65th Ordnance
Company, US Army
• JET [Joint
Expeditionary Team –
JIDA]
• FBI SF Bomb Defusal
Team
• Organizational theory
professors
• Palo Alto PD
• Palo Alto Bomb Squad
• Capt. US Army, 101st
Airborne
• Ret. 3 Star General
Saboteurs
• JIDA Classification
Office
• Sericore (vendor
that developed
HYBRID)
Buyers
• Deputy Director,
IEM, JIDA
• FBI San Francisco
Bureau
• CGTF-OIR,
CENTCOM
[Full Names Redacted For Privacy]
Experts
• Mac Lead @ Apple
Computer
• J2 Analysts, JIDA

4. Mission Achievement
Beneficiary Mission Achievement
JIDA J2 and J5 Accurate & reliable flow of EOD post-incident data from
Host Nation forces
JIDA J6
(deployed JIDA)
System for EOD post-incident reporting that is 1) simple &
easily marketable to Host Nation forces and 2) meets
technical specifications for environment
Host Nation EOD EOD post-blast reporting system that matters to
conventional forces (difficult)
US EOD EOD reporting system that is simple to use and does not
interfere with already complex operations.

5. Products
& Services
Successful and
meaningful
deployment &
upkeep of
systems that
facilitate IED
reporting
- Development of products relevant to mission
that actively incite increased intel gathering
- Products that are easily pitched to Host Nation
forces -- makes work of training/interacting with
top brass in Host Nation militaries more positive
experience
Customer
Jobs
-incent Host Nation to
engage with JIDA
mission for IED intel
Lack of communication
regarding pains and pain
relievers between field
and state based
Lack of Host Nation
interest in products
developed by US MIL
Gains
Pains
Gain
Creators
Pain
Relievers
-Improved relations with Host Nation
forces
-Actionable products to give to Host
Nation forces, conventional
- Delivery of system that is
systematic and/or simple to train
with
- Delivery of system that not only
overcomes technical challenge of
area, but also helps incentivize
reporting for problem that is not
always a priority to Host Nation
forces
Virtual Threat Toolkit:
Value Proposition Canvas for
JIDA J6 (deployed JIDA)

6. Solution = A+B
JIDA
DC
(Organizational)
Forward
Deployed
(Technology
Products)

7. [UNCLASS]
JIDA
DB
PIX/INDURE
APP
HYBRID
APP
INDURE
DB
[UNCLASS]
[FOUO]
[S/TS]
[UNCLASS]
Solution A

8. HYBRID
Enhanced
deployment
via improved
host nation
partnerships
Concerted
campaign to
promote
importance
of reporting
to leadership
Solution B

9. INTERNET
AFGHAN NETS
SIPRnet
NIPRnet
DOD
(DISA)
APAN
DOD
(NGA)
PiX
DOD (DISA)
APAN
AF RONNA
SharePoint 2010
BASEER
NIMS
CIDNE
RED DOT
DAIIS
PORTALS
HERMES
Open Source
Program
CDC
Dissemination
Program
Dept. of Army Intelligence Information
System
Smartphone
Web Browser
PiX Android/iOS
Apps
INDURE Android
View/Report App
INDURE Android
View/Report App
JIDA Hybrid
Reporting App
SOCCENT ATAK
Tactical Ops App
PiX SMS
PiX WIKI
Mediated WIKI
INDURE API
IRAQ/Other Nets
Collaboration Portal
Zimbra/Sharepoint 2007
FOUO/SBU
INDURE
Reporting/DB
GPS
Mapping
Current Information Tradespace

10. “No matter how good it is, no one wants to do
paperwork on it” – Senior Exec on Mac Team
@Apple

11. Joint Improvised
Threat Defeat Agency
ARMY Research Lab
NAVEODTECHDIV
ARMY Asymmetric
Warfare Group
US Central Command
US Army EOD
US Air Force EOD
FBI Bomb Squad – SF
Defense Threat
Reduction Agency
Palo Alto Police
Department
Post-Incident
Reporting
- Ensuring high
volumes of detailed
IED reporting data
- Host nation forces
continue to develop
scalable intel reporting
Bridge - bridging the
gap between forward
deployed technicians
and remote technicians
IED collection
capabilities and analysis
Alignment of Incentives
High-speed
intelligence allows for
same-day incident
analysis
Improved Reporting – a
richer data set for JIDA’s
analysis
Improved, targeted
deployment strategy
for HYBRID
Engineers -
contractor/DARPA may
provide technical insight
EOD Technicians –
iterative design process
needs more user input
JIDA JET TEAM -
Insights regarding
deployment of HYBRID
Host Nation Forces
- NEED: intel, interest
- HOW: Incentivize
- SABOTEURS: why help?
JIDA
- NEED: increased reporting
- HOW: incentivizing
coalition forces
- SABOTEURS:
Bureaucratic Dissonance
Team to address reporting
problem in place
-JIDA would benefit from
an organizational process
MVP outlining potential
changes to workflow and
implementation
-Can meet with vendors,
devs, deployment to test +
iterate
Primary
- JIDA(J2
(Intelligence) and
J5 (Strategic
Plans and
Policy))
-Forward
Deployed JIDA
(J6)
- Host Nation
EOD
- US EOD
Fixed:
Software redevelopment
IT Management/maintenance
Deployment retraining
Mission Achievement Criteria
Enable clear, common-sense communication of
accurate actionable intel and post-incident
reporting and analysis dissemination.
Accurate high-volume post-incident IED
reporting
Variable:
Maintenance
Equipment retrofit
Equipment refurb

12. Products
& Services
-Higher-fidelity
post-incident
EOD analytics
and
reporting
-Higher-
accuracy device
classification
and intelligence
- Gain and document intelligence from host-
nation security forces as they encounter IEDs
-Alignment of incentives between foreign EODs
and JIDA such that blast data is reported
-Bringing coalition forces into intelligence
umbrella
Customer
Jobs
-Analyze IED patterns
and provide
actionable intel
-Lack of information on
evolution of IED’s utilized
by insurgents and their
tactics
-Insufficient deployment
of HYBRID and training of
host militaries to use it
Gains
Pains
Gain
Creators
Pain
Relievers
-Accurate reporting data on IED usage
-Development of predictive models for
insurgent use of IEDs
- -Reduction of communication
barrier between US analysts and
host nation security forces in the
field
- -Transition from material
incentives to informational and
culturally oriented incentives,
allowing for more sustainable
cooperation
Virtual Threat Toolkit:
Value Proposition Canvas for
JIDA J2 and J5

13. Virtual Threat Toolkit:
Value Proposition Canvas for
Host Nation EOD
Products
& Services
-Integrated
platform for
both reporting
raw intel and
receiving
analysis
-Gamified EOD
analytics and
reporting
- -Timely and refined intelligence on IEDs and
the tactics of insurgents using them
- -EOD commander analytics and transparency
Slight changes in workflow of reporting to
make it more of a positive experience
-
Customer
Jobs
-Assess and defeat
IEDs
-Restart report
workflow
-Lack of information on
evolution of IEDs utilized
by insurgents and their
tactics
Explosive Ordnance Disposal
Teams
Gains
Pains
Gain
Creators
Pain
Relievers
-Less host nation soldiers dying
-Improved counter-IED capability
Credibility, pride in work
- - Reduction of communication
barrier with base-deployed US
forces
- -Less likely to encounter IEDs
without being forewarned

14. Virtual Threat Toolkit:
Value Proposition Canvas for
US EOD
Products
& Services
Analysis of
organizational
strategies and
best practices
to work with
host nation
military forces
An analysis of
downstream
effects
- - Improved organization efficacy, and better
two way information exchange
- Increased proficiency with JIDA’s HYBRID app
and ability to incorporate it into host-nation EOD
training for higher fidelity intelligence
Customer
Jobs
-Train host nation
military EOD
technicians
Lack of good working
relationships between
host nation forces and
American advise and
assist forces
Explosive Ordnance Disposal
Teams
Gains
Pains
Gain
Creators
Pain
Relievers
-Less Iraqis dying
-Less American advisors dying
-Increased host nation force
competency and self-sufficiency
-Better situational awareness in
conflict zones
- -Less likely to encounter IEDs
without being forewarned
- -Creating better working
relationships between US and host
nation forces

15. Coalition EOD
Technicians
US POC
[JET]
[ONSITE]
FBI
[CONUS]
DOD EOD
DATABASE
[CONUS]
JIDA DATABASE
[CONUS]
US AIR FORCE EOD
[CONUS]
US ARMY EOD
[CONUS]
US NAVY EOD
[CONUS]
[UNCLASS]
[UNCLASS]
[UNCLASS]
[FOUO
[S/TS]
Information flow, in an ideal world
(still valid)
[UNCLASS]
[FOUO]
[S/TS]
[UNCLASS
FOUO
S/TS] [UNCLASS
FOUO
S/TS]

16. Virtual Threat Toolkit:
Value Proposition Canvas for
FBI/Law Enforcement
Products
& Services
Information
awareness to
analyze
downstream
effects and
improve
domestic CT
efforts
- - Improved organization efficacy, and better
two way information exchange between
DOD/IC partners
- - Improved situational awareness about the
improvised threat environment
- Positive working relationship with fellow US
forces
Customer
Jobs
-Increased
information
awareness
Lack of a cohesive
relationship between
DOD/IC and civilian forces
Multiple organizations on
the civilian side making
quasi-redundant reports off
of same source data
FBI/Police Bomb Squads
Gains
Pains
Gain
Creators
Pain
Relievers
-Lower risk of a catastrophic IED event
-Easier info sharing means improved
info sharing between divisions
-Better situational awareness of device
information spread and technology
proliferation
- -Less likely to encounter new types
IEDs in domestic CT situations
- -Creating better working
relationships between military, IC,
and civilian forces