1. Group Privacy: Nan, Jim, Sundaresan
Protect privacy for users of location-based services (LBS)
2. The Business Model Canvas: ver 1.0
Privacy Creating educational
advocacy awareness Perception of
enhanced Smart phone
groups trust
Building trust privacy users uneasy
about privacy
Consumers
Don’t Care
Technology About
Location
Privacy Own website
Developing App revenue (or free?)
costs
Marketing
costs
3. The Business Model Canvas: ver 2.0
Social Creating Security of educational Companies
Network awareness Company uneasy about
Providers Geodata trust
Building trust employees’
online activities
Avoid direct
employer ->
employee
monitoring
We Have No
Key
Technology Technology Own website
Resources
Developing
costs Companies subscription charges
Marketing
costs
4. Restart: MOBIES
NSF-Funded Technology
Aggregate Information
Large Hidden But Public
Internet Databases (e.g., NSF
Fastlane, Yahoo Autos, eBay,
Google, Twitter)
In Real-Time
Low Computing Requirements
(not web crawling – statistical Screenshot of Aggregate Data Estimation Tool
sampling)
5. The Business Model Canvas: ver 3.0
Understanding
??? ??? ??? Consumers
Aggregate Info
for Large
Hidden
Databases in
Real-Time
Without Companies
Crawling
Technology ??? Government
Agencies
??? ???
