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Personal Libraries<br />
Insight: No more bookshelves<br />eBooks+150% YoY ‘10<br />Printed Books <br />-20% YoY ‘10<br />
Version 1.0: Personal Libraries<br />
Original Idea: Personal Digital Libraries<br />Import, organize and share thousands of digital papers<br />
Our Intrepid Team<br />Abhishek BhattacharyyaResearcherEx-NEC engineerMasters EE candidate<br />Xu CuiDesigner/developerSt...
something-something-something.com<br />Original idea<br />Invincible Business Model: Version 1.0<br />SHORT TERMResearcher...
Here’s What We Did<br />Version 1.0: Personal Libraries<br />
Got out of the building<br />
Got out of the building<br /><ul><li>100+ Interviews</li></ul>Professors, Litigators, IP lawyers, Post-docs, PhD researche...
Got out of the building<br /><ul><li>100+ Interviews
Extensive Surveys</li></li></ul><li>Got out of the building<br /><ul><li>100+ Interviews
Extensive Surveys
33,000+ Adwords</li></li></ul><li>Got out of the building<br /><ul><li>100+ Interviews
Extensive Surveys
33,000+ Adwords
Compete Review</li></li></ul><li>Got out of the building<br /><ul><li>100+ Interviews
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing</li></li></ul><li>Got out of the building<br /><ul><li>100+ Interviews
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing
50 bloggers</li></li></ul><li>Got out of the building<br /><ul><li>100+ Interviews
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing
50 bloggers
6 Social Networks</li></li></ul><li>Got out of the building<br /><ul><li>100+ Interviews
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing
50 bloggers
6 Social Networks
Usability Tests</li></li></ul><li>Got out of the building<br /><ul><li>100+ Interviews
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing
50 bloggers
6 Social Networks
Usability Tests
Rapid Iteration</li></li></ul><li>Here’s What We Found<br />Version 1.0: Personal Libraries<br />
Here's what we found: Version 1.0<br />GOOD<br /><ul><li>Subscriptions Rock</li></ul>A great business if we had more users...
Here's what we found: Version 1.0<br />GOOD<br /><ul><li>Subscriptions Rock
Pipelines Optimize</li></ul>Shorter pages raise conversions 80%<br />
Here's what we found: Version 1.0<br />GOOD<br /><ul><li>Subscriptions Rock
Pipelines Optimize
The Web Listens</li></ul>Sites will feature your service<br />
Here's what we found: Version 1.0<br />GOOD<br /><ul><li>Subscriptions Rock
Pipelines Optimize
The Web Listens</li></ul>BAD<br /><ul><li>Academics = Cheap</li></ul>Teaching team saw pattern in our data<br />
Run away from this customer as fast as possible. <br />
Run away from this customer as fast as possible. <br />They don’t want to spend money and will incur infinite support and ...
Here's what we found: Version 1.0<br />GOOD<br /><ul><li>Subscriptions Rock
Pipelines Optimize
The Web Listens</li></ul>BAD<br /><ul><li>Academics = Cheap</li></ul>Teaching team saw pattern in our data<br />
Here's what we found: Version 1.0<br />GOOD<br /><ul><li>Subscriptions Rock
Pipelines Optimize
The Web Listens</li></ul>BAD<br /><ul><li>Academics = Cheap
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something-something-something.com<br />Original idea<br />Invincible Business Personallibraries E245 final presentation

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something-something-something.comOriginal ideaInvincible Business Model: Version 1.0SHORT TERMResearchersLawyersScientists LONG TERMAvid book readersProfessionals FB/TW posts from users you knowCompany blog, FB, TW, support forumsImport, organize and share thousands of papersTargeted marketingProduct developmentConstant iteration & testingLibraries, Universities, Research CentersBloggers and media targeting customer segmentAcademic Database providersAffiliate programSEO/SEM/SMIE/FF/Chrome App StoresDevelopersMarketersAffiliate program feesLicensingSubscription feesAd revenueAWS InfrastructureSEMEng & Marketing OpEx

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