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Key Partners -Transactions: Paypal, Visa, Krave Jerky lessons learned

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Key Partners
-Transactions: Paypal, Visa, Mastercard
-Channel to Consumer: HSN, Safeway,
QVC. KeHE)
Flash sale sites (Woot, Joss & Main, Fab)
-Public Relations Firm - Glodow Nead
-Manufacturer
-Order Fulfillment
Key Activities
-New distribution channels
-In-store demos
-Formal customer support
service
-Social media leverage
-Manufacturing
-Vertical/Horizontal integration
Value Prop
- Unique package
- Quality of meat
- Health benefits of jerky
- Snack taste
Cust. Relations
-Branding
-Customer education
-Public relations
-In-store demo
-Frequent buyer program
Cust. Segments
-Athletes
-Gourmet food enthusiasts
-Purposeful eaters
-Vegetarian Jerky
- Female segment
Key Resources
- Direct to store delivery
- National distribution
- National media (e.g. AP, WSJ articles)
Channels
-Direct to consumer – web
-Vending machines
-Specialty stores (Cost Plus)
-Supermarkets/retail
-Krave Jerky Stores
-Kiosks
KRAVE CANVAS FINAL
Cost Structure
-Slotting Fees
-Temporary price reduction,
Scan based discount
-In-store demo
-$19m target market (specialty)
-$500m jerky market (niche)
-Gross margins or revenues
Revenue Stream
-$5.95 (retail)
- QVC
- KeHE/Tree of life
- Flash sites
- Direct sales

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