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KRAVE CANVAS SUMMARY #1Key Partners Krave final

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KRAVE CANVAS SUMMARY #1Key Partners Key Activities Value Prop-Transactions: Paypal, Visa, Mastercard -New distribution channels -Unique package-Channel to Consumer: HSN, Safeway, -In-store demos -Quality of meatFlash sale sites (Woot, Joss & Main, Fab) -Formal customer support -Health benefits of jerky-Public Relations Firm - GlodowNead service -Snack taste Cust. Relations Cust. Segments Cost Structure -Branding - Athletes -Slotting Fees -Customer education - Gourmet food enthusiasts -Temporary price reduction, -In-store demo - Purposeful eaters Scan based discount -Frequent buyer program - Vegetarian Jerky -In-store demo - Female segment -$19m target market Key Resources Channels Revenue Stream - Jon Sebastiani -Direct to consumer – web -$5.95 - Direct to store delivery -Vending machines - National distribution -Specialty stores (Cost Plus) -Supermarkets -Krave Jerky Stores

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