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KRAVE CANVAS SUMMARY WEEK 14 Krave final

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KRAVE CANVAS SUMMARY WEEK 14 Key ActivitiesKey Partners -New distribution channels (✔) Value Prop-Transactions: Paypal, Visa, Mastercard -In-store demos -Unique package (✔)-Channel to Consumer: HSN, Safeway, KeHe -Formal customer support -Quality of meat (✔)Flash sale sites (Woot, Joss & Main, Fab) (✔) Service -Health benefits of jerky (✔)-Public Relations Firm - GlodowNead(✔) Social Media Leverage (✔) -Snack taste (✔)-Manufacturing (✔) Manufacturing-Order Fulfillment (✔) Vertical/Horizontal Integration(✔) Cost Structure Cust. Relations Cust. Segments -Slotting Fees -Branding (✔) - Athletes (✔) -Temporary price reduction, -Customer education - Gourmet food enthusiasts (✔) Scan based discount -In-store demo - Purposeful eaters (✔) -In-store demo -Frequent buyer program - Vegetarian Jerky -$19m target market (specialty jerky) - Female segment (✔) -Gross margin vs. Revenue(✔) Key Resources Channels Revenue Stream - Jon Sebastiani -Direct to consumer – web (✔) -$5.95 (✔) - Direct to store delivery -Vending machines -KeHe/Tree of Life - National distribution (✔) -Specialty stores (Cost Plus) (✔) -Direct Sales (✔) -National Media (AP, WSJ, etc.) (✔) -Supermarkets (✔) -Flash sites (✔) -Krave Jerky Stores -QVC (✔) -Airport kiosks (✔) -Cash flow -South Beach diet -2012 Projections -Jerky store in Vegas

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