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KRAVE CANVAS FINALKey Partners Key Krave final

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KRAVE CANVAS FINALKey Partners Key Activities Value Prop-Transactions: Paypal, Visa, Mastercard -New distribution channels - Unique package-Channel to Consumer: HSN, Safeway, -In-store demos - Quality of meatQVC. KeHE) -Formal customer support - Health benefits of jerkyFlash sale sites (Woot, Joss & Main, Fab) service - Snack taste-Public Relations Firm - GlodowNead -Social media leverage-Manufacturer -Manufacturing-Order Fulfillment -Vertical/Horizontal integration Cust. Relations Cust. Segments Cost Structure -Branding -Athletes -Slotting Fees -Customer education -Gourmet food enthusiasts -Temporary price reduction, -Public relations -Purposeful eaters Scan based discount -In-store demo -Vegetarian Jerky -In-store demo -Frequent buyer program - Female segment -$19m target market (specialty) -$500m jerky market (niche) -Gross margins or revenues Key Resources Channels Revenue Stream - Direct to store delivery -Direct to consumer – web -$5.95 (retail) - National distribution -Vending machines - QVC - National media (e.g. AP, WSJ articles) -Specialty stores (Cost Plus) -KeHE/Tree of life -Supermarkets/retail - Flash sites -Krave Jerky Stores - Direct sales -Kiosks

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