General Principles of Intellectual Property: Concepts of Intellectual Proper...
Graphene frontiers lecture 2 bus model canvas
1. Graphene Frontiers (v1.2)
• Zhengtang Tom Luo: EL
• A.T. Charlie Johnson: PI
• Mike Patterson: Mentor
• The subject of the 2010 Nobel Prize in Physics, graphene is believed to be
the strongest and most conductive material ever measured
• Graphene Frontiers is working to scale and commercialize a patent
pending production process for manufacturing graphene that produces a
higher quality material at a lower cost than other known methods
2. The Business Model Canvas
Equipment Mfg Scale up Low Cost Education Thermal Mgmt
Solutions
Universities Customization
Higher Quality Service/Maint.
Transparent
Production Conduct.
Downstream Large Area (Touch)
fabrication
companies
Chem/Bio
“Industrializable”
IP License Sensor
CVD Equipment Direct Sales
Facilities/Lab
License/Royalty
Capital equipment Personnel
Material Sales
Direct Sales/Travel Lab space
3. Hypothesis #1
• Leading Customer Segments
– Transparent Conductors
– Chemical/Bio Sensors
– Thermal Management
• Hypothesis Test:
– Contact 10 Customers in each segment
– “Do you value what we can produce?”
– How would you use it?
– How much do you need?
– What would you pay for it?
• Pass/Fail Criteria
– Pass: “We could use that for XXX”, “We would pay for that” “I’d like to hear more…
that sounds like pretty good stuff”
– Fail: “What’s graphene?” “We already have that” “We’re not interested” “I don’t
know what we’d use that for” “our end customers aren’t asking for that…” “we’d
like to play with it, but there’s no market right now…”
4. Segment #1: Thermal Management
Total Market Size:
Substrates and Interfaces
$910M
Total Addressable Market:
Substrates and Interfaces
$XX???
$15 Demand Estimate:
M w/Existing Graphene
Technology and Cost
5. Total Addressable
(Graphene Specific)
Market
Total Market Size:
Thermal Management