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Dcveritas E245 final presentation

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Dcveritas E245 final presentation

  1. D.C. VeritasFinal Presentation<br />Source: TAK Studio<br />
  2. Initial Idea<br />Affordable<br />New home appliance<br />Status<br />
  3. Team Members<br /><ul><li>Andrew Harner
  4. Mechanical and Aerospace Engineer</li></ul>Durell Coleman<br /><ul><li>Mechanical Engineer
  5. Diana Lin
  6. Chemical Engineer
  7. Pedro Silva
  8. Civil Engineer</li></li></ul><li>Business Model Canvas #1<br /><ul><li>Continue R&D
  9. Get certifications
  10. Get approvals from city councils
  11. Cheap wind
  12. Green status symbol
  13. Diversify energy portfolio
  14. Faster payback than alternatives
  15. Single family homeowner
  16. House rental groups
  17. Contractors in home remodeling
  18. 5 yr full service Warranty
  19. Want re-buy from customers
  20. Environmental, bird, wildlife groups (regulations, publicity)
  21. City councils (new regulations, permits).
  22. Contractors
  23. Single family homeowner
  24. City councils (new regulations, permits).
  25. Faster payback than alternatives
  26. Wind
  27. Cheap manufacturing process- Intellectual property
  28. Need Initial capital
  29. Endorsements by environmental groups, and local governments
  30. Direct sales
  31. Web site
  32. Home Depot
  33. Direct sales
  34. Cost-driven model to provide inexpensive, quality product
  35. Asset sales</li></li></ul><li>What we did<br />Customer Interviews<br />Door-to-door<br />Farmer’s market<br />Online survey<br />
  36. What we learned<br />Bigger turbine<br /><ul><li>Market education
  37. Neighborsapproval
  38. Customer archetype</li></li></ul><li>Market Research<br /><ul><li>Solar and Wind proxies
  39. Industry Experts</li></li></ul><li>What we learned<br /><ul><li>High customer acquisition cost
  40. Wind predictability
  41. Solar competition</li></li></ul><li>Initial Idea<br />Affordable<br />New home appliance<br />Status<br />
  42. Now What?<br />Company Reflection<br />
  43. Why Lamp Post !<br /><ul><li>“Hair On Fire”
  44. “I can either fix potholes and storm drains or keep paying $800,000 a year for electricity.”- Public Works Director Rick Moshier – Santa Rosa
  45. City wide distributed energy grid
  46. Advantage over solar
  47. Local sustainable generation
  48. 15 million city street lights</li></li></ul><li>Business Model Canvas # 2<br /><ul><li>Continuous advertise and recruit new customers (city councils)
  49. Build relationship with city engineers and council members
  50. Understand customer, influencers, motivations, problems, competitors
  51. Form partnerships for maximum reach
  52. Submit bids for city RFPs
  53. Continue R&D
  54. Get certifications
  55. Gain Credibility
  56. Retrofit wind turbine for street and highway lamps.
  57. Create own wind turbines with pole manufacturers
  58. Be owner of cheap green status symbol
  59. Diversify green energy portfolio
  60. Fast payback than alternatives
  61. Single family wealthy, green home and land owner in CA, TX ,CO, WI, NY
  62. Cities
  63. Lighting Companies
  64. 5 year full service Warranty
  65. After 5 years, service charge
  66. Utility to manage after warranty expiration
  67. Extended warranty option
  68. Environmental, bird, wildlife groups (regulations, publicity)
  69. City councils not HOA(new regulations, permits).
  70. Lighting Manufacturers
  71. Electricians and Contractors for Installation/Maintenance
  72. Research Labs
  73. Turbine Certifiers
  74. Build relationship with city engineers and council members
  75. Retrofit wind turbine for street and highway lamps.
  76. City councils not HOA
  77. Cities
  78. Cheap manufacturing process- Intellectual property
  79. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
  80. Manufacturing Parts
  81. Endorsements by environmental groups, and local governments
  82. Direct sales to cities
  83. Web site
  84. Home Depot
  85. Direct Sales
  86. Service Calls
  87. Leasing
  88. Cost-driven model to provide inexpensive, quality product
  89. Manufacturing costs and customer acquisition costs.
  90. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)</li></li></ul><li>City Process<br /><ul><li>Policies
  91. Community Culture
  92. State Mandates
  93. City Budget Plan</li></ul>Learn about city approval Process<br />City Values<br />Planning Commission<br />Technical Evaluation and Recommendation<br />Back to the envelop metrics<br />IDEA<br />Request for Quote<br />City Council Approval<br />City Council “Pet-Project”<br />Finance Approval<br />
  94. What we learned<br />Cities interest in financial options<br />Long purchase cycles<br />Utilities decoupled<br />
  95. Barriers<br />Who is installing?<br />Who owns the product?<br />Need pilot cities<br />Cant Initially offer PPA or Leasing<br />Do we have the budget?<br />Who is liable if it fails?<br />Is it windy enough here?<br />DC Veritas<br />Cities<br />
  96. Barriers<br />Developer<br />Utilities<br />DC Veritas<br />Cities<br />
  97. Business Model Canvas – Final <br /><ul><li>Continuously advertise and recruit new customers (city councils)
  98. Build relationship with city engineers and council members
  99. Understand customer, influencers, motivations, problems, competitors
  100. Form partnerships (developers, cities, installers, maintenance) for maximum reach
  101. Submit bids for city RFPs
  102. Continue R&D
  103. Get certifications
  104. Gain Credibility
  105. Retrofit wind turbine for street and highway lamps.
  106. Create own wind turbines with pole manufacturers
  107. Be owner of cheap green status symbol
  108. Diversify green energy portfolio
  109. Fast payback than alternatives
  110. Cities (pilot)
  111. Cities leasing
  112. Lighting Companies
  113. Developer -> Utilities -> City
  114. 5 year full service Warranty,
  115. After 5 years, service charge
  116. Utility to manage after warranty expiration
  117. Extended warranty option
  118. City council (new regulations, permits).
  119. Environmental, bird, wildlife groups (regulations, publicity)
  120. Lighting Manufacturers
  121. Electricians and Contractors for Installation/Maintenance
  122. Research Labs
  123. Turbine Certifiers
  124. Small Wind Developers
  125. Utilities
  126. Cheap manufacturing process- Intellectual property
  127. R&D talent
  128. Endorsements by environmental groups, and local governments
  129. Finance
  130. Direct sales to cities (long term) PILOTS
  131. Small Wind Developer
  132. Cities leasing
  133. Developer -> Utilities -> City
  134. Finance
  135. Cost-driven model to provide inexpensive, quality product
  136. Manufacturing costs and customer acquisition costs.
  137. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)
  138. Leasing, PPA
  139. Direct Sales to wind developers?
  140. Leasing, PPA
  141. Direct Sales to wind developers?</li></li></ul><li>Timeline<br />
  142. What we learned<br />Pilot project integral to prove product concept<br />Reduce perceived risk<br />Certification take a long time<br />
  143. Pilot interest<br />Mariposa, Tx<br />Eco-school<br />Demo site for sustainability<br />Want to pilot<br />Sundance, Ut<br />Ski resort is interested <br />Large energy budget<br />Green minded<br />
  144. LEARNINGS<br />
  145. Learnings - Customers<br />Problem not product<br />Don’t marry product<br />Active customer<br />Real experience counts<br />Hypothesis often wrong<br />High customer acquisition costs<br />
  146. Learnings<br />Startups are roller coaster<br />Pass/Fail Criteria<br />Interviews are hard<br />Team value<br />
  147. What’s next<br />Structural wind loads<br />Liability and prior IP issues<br />Understand small wind developer<br />City interest in finance option<br />Build it!<br />
  148. QUESTIONS ?<br />Source: TAK Studio<br />
  149. Business Model Canvas – Week 1<br /><ul><li>Continue R&D
  150. Get certifications
  151. Get approvals from city councils
  152. Cheap affordable wind turbine for the everyday American
  153. Be owner of cheap green status symbol
  154. Diversify energy portfolio,
  155. Fast payback than alternatives, < 5 yrs
  156. Single family homeowner
  157. House rental groups
  158. Contractors in home remodelling
  159. 5 year full service Warranty
  160. Want re-buy from customers
  161. Environmental, bird, wildlife groups (regulations, publicity)
  162. City councils (new regulations, permits).
  163. Contractors
  164. Cheap manufacturing process- Intellectual property
  165. Need initial capital
  166. Endorsements by environmental groups, and local governments
  167. Direct sales
  168. Web site
  169. Home Depot
  170. Cost-driven model to provide inexpensive, quality product
  171. Sale of Product</li></li></ul><li>Business Model Canvas – Week 2<br /><ul><li>Continuous advertise and recruit new customers
  172. Continue R&D
  173. Get certifications
  174. Get approvals from city councils
  175. Cheap affordable wind turbine for the everyday American
  176. Be owner of cheap green status symbol
  177. Diversify energy portfolio,
  178. Fast payback than alternatives
  179. Single family homeowner in CA, TX ,CO, WI, NY
  180. House rental groups
  181. Contractors in home remodelling
  182. 5 year full service Warranty
  183. Want rebuy from customers
  184. Environmental, bird, wildlife groups (regulations, publicity)
  185. City councils and neighborhood/??? (new regulations, permits).
  186. Contractors
  187. Cheap manufacturing process- Intellectual property
  188. Need Iniitial capital
  189. Endorsements by environmental groups, and local governments
  190. Direct sales
  191. Web site
  192. Home Depot
  193. Cost-driven model to provide inexpensive, quality product
  194. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
  195. Direct Sales
  196. Leasing
  197. Service Calls</li></li></ul><li>Business Model Canvas – Week 3<br /><ul><li>Continuous advertise and recruit new customers
  198. Continue R&D
  199. Get certifications
  200. Get approvals from city councils
  201. Gain Credibility
  202. Cheap affordable wind turbine for the everyday American
  203. Be owner of cheap green status symbol
  204. Diversify energy portfolio,
  205. Fast payback than alternatives
  206. Single family wealthy, green home and land owner in CA, TX ,CO, WI, NY
  207. House rental groups
  208. Contractors in home remodelling
  209. 5 year full service Warranty
  210. Additional Maintenance after
  211. Want rebuy from customers
  212. Environmental, bird, wildlife groups (regulations, publicity)
  213. City councils and neighborhood/??? (new regulations, permits).
  214. Contractors
  215. Cheap manufacturing process- Intellectual property
  216. Need Iniitial capital (600k)
  217. Manufacturing Facilities and Areas
  218. Endorsements by environmental groups, and local governments
  219. Direct sales
  220. Web site
  221. Home Depot
  222. Cost-driven model to provide inexpensive, quality product
  223. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
  224. Direct Sales
  225. Leasing
  226. Service Calls</li></li></ul><li>Business Model Canvas – Week 4<br /><ul><li>Continuous advertise and recruit new customers
  227. Continue R&D
  228. Get certifications
  229. Get approvals from city councils
  230. Gain Credibility
  231. Cheap affordable wind turbine for the everyday American
  232. Cheap product more readily available
  233. Be owner of cheap green status symbol
  234. Diversify energy portfolio,
  235. Fast payback than alternatives
  236. Single family wealthy, green home and land owner in CA, TX ,CO, WI, NY
  237. House rental groups
  238. Contractors in home remodelling
  239. 5 year full service Warranty
  240. Additional Maintenance after
  241. Want rebuy from customers
  242. Environmental, bird, wildlife groups (regulations, publicity)
  243. City councils and neighborhood/??? (new regulations, permits).
  244. Contractors
  245. Cheap manufacturing process- Intellectual property
  246. Need Iniitial capital (600k)
  247. Manufacturing Parts
  248. Endorsements by environmental groups, and local governments
  249. Direct sales
  250. Web site
  251. Home Depot
  252. Cost-driven model to provide inexpensive, quality product
  253. Manufacturing costs and customer acquisition costs.
  254. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)
  255. Direct Sales
  256. Leasing
  257. Service Calls</li></li></ul><li>Business Model Canvas – Week 5<br /><ul><li>Continuous advertise and recruit new customers (city councils)
  258. Build relationship with city engineers and council members
  259. Understand customer, influencers, motivations, problems, competitors
  260. Form partnerships for maximum reach
  261. Submit bids for city RFPs
  262. Continue R&D
  263. Get certifications
  264. Gain Credibility
  265. Cheap product more readily
  266. Retrofit wind turbine for street and highway lamps.
  267. Create own wind turbines with pole manufacturers
  268. Be owner of cheap green status symbol
  269. Diversify green energy portfolio
  270. Fast payback than alternatives
  271. Single family wealthy, green home and land owner in CA, TX ,CO, WI, NY
  272. Cities
  273. Lighting Companies
  274. Utilities
  275. 5 year full service Warranty
  276. After 5 years, service charge
  277. Utility to manage after warranty expiration
  278. Extended warranty option
  279. Environmental, bird, wildlife groups (regulations, publicity)
  280. City councils and neighborhood/??? (new regulations, permits).
  281. Lighting Manufacturers
  282. Electricians and Contractors for Installation/Maintenance
  283. Cheap manufacturing process- Intellectual property
  284. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
  285. Manufacturing Parts
  286. Endorsements by environmental groups, and local governments
  287. Direct sales to cities (long term)
  288. Web site
  289. Home Depot
  290. Cost-driven model to provide inexpensive, quality product
  291. Manufacturing costs and customer acquisition costs.
  292. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)
  293. Direct Sales
  294. Service Calls
  295. Leasing</li></li></ul><li>Business Model Canvas – Week 6<br /><ul><li>Build relationship with city engineers and council members
  296. Understand customer, influencers, motivations, problems, competitors
  297. Form partnerships for maximum reach
  298. Submit bids for city RFPs
  299. Retrofit wind turbine for street and highway lamps.
  300. Use competitive, local, renewable energy, strong green symbol
  301. Diversify energy portfolio,
  302. Fast payback than alternatives.
  303. Cities
  304. Lighting Companies
  305. Utilities
  306. County – State Level
  307. 5 year maintenance and warranty
  308. After 5 years, service charge
  309. Utility to manage after warranty expiration
  310. Extended warranty option
  311. Environmental, bird, wildlife groups (regulations, publicity)
  312. City councils (new regulations, permits).
  313. Light manufacturers, installers to package product/services
  314. Electricians, contractors, light maintenance for additional workforce
  315. Cheap manufacturing process- Intellectual property
  316. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
  317. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
  318. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
  319. Cost-driven model to provide inexpensive, quality product
  320. Manufacturing costs and customer acquisition costs.
  321. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
  322. Asset sales and service calls
  323. Leasing and PPA? (under review)</li></li></ul><li>Business Model Canvas – Week 7<br /><ul><li>Build relationship with city engineers and council members
  324. Understand customer, influencers, motivations, problems, competitors
  325. Form partnerships for maximum reach
  326. Submit bids for city RFPs
  327. Retrofit wind turbine for street and highway lamps.
  328. Use competitive, local, renewable energy, strong green symbol
  329. Diversify energy portfolio,
  330. Fast payback than alternatives.
  331. Cities
  332. Utilities
  333. County – State Level
  334. 5 year maintenance and warranty
  335. After 5 years, service charge
  336. Utility to manage after warranty expiration
  337. Extended warranty option
  338. Environmental, bird, wildlife groups
  339. City councils (new regulations, permits).
  340. Light manufacturers,
  341. Installers/maintainers
  342. Research Labs
  343. Turbine Certifiers
  344. Cheap manufacturing process- Intellectual property
  345. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
  346. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
  347. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
  348. Cost-driven model to provide inexpensive, quality product
  349. Manufacturing costs and customer acquisition costs.
  350. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
  351. Asset sales and service calls
  352. Leasing and PPA (Future)</li></li></ul><li>Business Model Canvas – Final <br /><ul><li>Continuously advertise and recruit new customers (city councils)
  353. Build relationship with city engineers and council members
  354. Understand customer, influencers, motivations, problems, competitors
  355. Form partnerships (developers, cities, installers, maintenance) for maximum reach
  356. Submit bids for city RFPs
  357. Continue R&D
  358. Get certifications
  359. Gain Credibility
  360. Retrofit wind turbine for street and highway lamps.
  361. Create own wind turbines with pole manufacturers
  362. Be owner of cheap green status symbol
  363. Diversify green energy portfolio
  364. Fast payback than alternatives
  365. Cities (pilot)
  366. Cities leasing
  367. Lighting Companies
  368. Developer -> Utilities -> City
  369. 5 year full service Warranty,
  370. After 5 years, service charge
  371. Utility to manage after warranty expiration
  372. Extended warranty option
  373. City council (new regulations, permits).
  374. Environmental, bird, wildlife groups (regulations, publicity)
  375. Lighting Manufacturers
  376. Electricians and Contractors for Installation/Maintenance
  377. Research Labs
  378. Turbine Certifiers
  379. Small Wind Developers
  380. Utilities
  381. Cheap manufacturing process- Intellectual property
  382. R&D talent
  383. Endorsements by environmental groups, and local governments
  384. Finance
  385. Direct sales to cities (long term) PILOTS
  386. Small Wind Developer
  387. Cost-driven model to provide inexpensive, quality product
  388. Manufacturing costs and customer acquisition costs.
  389. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)
  390. Leasing, PPA
  391. Direct Sales to wind developers?
  392. Leasing, PPA
  393. Direct Sales to wind developers?</li></li></ul><li>QUESTIONS ?<br />Source: TAK Studio<br />

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