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Appendix:  Base  Case  Income  Statement Blinktraffic E245 final presentation

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Appendix:  Base  Case  Income  Statement  Year   0   1   2   3   4   5   6   7   8   9   10  Active users   200   7,329   268,559   1,535,297   2,980,314   6,056,792   13,783,296   21,013,877   33,175,710   36,705,798   39,698,300  % of market   0.0%   0.1%   1.9%   3.2%   2.0%   4.0%   5.1%   7.7%   12.1%   13.3%   14.2%   45,65Premium users   -   -   5   252,455   503,865   927,475   2,332,870   3,572,359   5,639,871   6,239,986   6,748,711  Basic users   200   7,329   222,904   1,282,842   2,476,449   5,129,317   11,450,427   17,441,518   27,535,839   30,465,812   32,949,589  Revenues  Advertising   -   64,502   614,266   1,445,797   3,180,516   6,551,758   12,404,549   18,487,439   23,697,673   25,988,931  Premium   -   45,655   1,846,731   3,819,142   9,198,477   19,113,580   36,267,426   55,890,537   71,641,922   78,568,768  Total Revenues   -   110,157   2,460,997   5,264,939   12,378,993   25,665,338   48,671,976   74,377,976   95,339,594   104,557,698  Costs  Market Entry Costs   100,000   -   500,000   900,000   -   1,000,000   -   -   -   -  Employee Salaries   60,971   62,800   399,824   756,995   1,809,328   3,008,931   4,821,172   6,152,098   8,395,482   9,511,708  Technology   550   20,152   220,947   503,758   1,127,276   2,320,268   4,388,843   6,575,357   8,428,461   9,243,384  Rent   12,000   12,000   75,000   148,000   348,000   582,000   959,000   1,210,000   1,760,000   2,085,000  Promotion   121,697   182,198   1,435,261   2,879,322   6,240,609   11,424,743   20,684,296   29,383,836   37,824,415   41,264,727  Total Costs   295,218   277,150   2,631,032   5,188,075   9,525,213   18,335,942   30,853,311   43,321,292   56,408,358   62,104,819  Operating cashflow   (295,218)   (166,993)   (170,034)   76,865   2,853,780   7,329,396   17,818,665   31,056,685   38,931,236   42,452,880  Taxes paid   -   5,626   290,449   514,985   1,176,461   2,465,737   4,946,514   7,764,171   9,732,809   10,613,220  Net income   (295,218)   (172,619)   (460,483)   (438,120)   1,677,319   4,863,659   12,872,151   23,292,514   29,198,427   31,839,660  Retained earnings   (295,218)   (467,836)   (928,320)   (1,366,440)   310,880   5,174,539   18,046,689   41,339,203   70,537,630   102,377,290  

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