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B2C  Customer  feedback1   What Blinktraffic E245 final presentation

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B2C  Customer  feedback1   What do you do with your Never   Rarely   Sometimes   Often   Always   >= Sometimes   smartphones in the car?   Work   39   17   33   6   17   50%   Gather traffic information   66   28   17   6   0   20%   Read news   39   22   22   28   0   46%   Browse internet   28   17   11   33   28   62%   Community and game mechanics are Socialize with friends   Play games   11   33   6   17   28   39   28   11   44   17   86%   58%   critical to driving usage and viralityHow often would you use these Never   Rarely   Sometimes   Often   Always   >= Sometimes  features of our application?  Report incidents   22   28   22   33   17   60%  Join a chat   33   28   44   17   0   50%  Play mini-games   44   28   28   22   0   41%  Ask and respond to questions   39   39   28   17   0   37%  Find your friends and followers   22   39   22   28   6   48%  Earn points for driving more   33   39   22   22   11   44%  1. Data obtained from web and phone surveys of 120 potential customers

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