Facebook for personal and professional use

1. Personal and Professional Separating Personal and Professional on facebook

2. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 2 about me SourceOne Technologies Web design Internet marketing Social Media Services Stefanie Blackburn Internet and Social Media Consultant Lover of Technology

3. facebook statistics More than 400 million active users The average user has 130 friends People spend over 500 billion minutes per month on facebook The average user is connect to 60 pages, groups and events The average user creates 70 pieces of content each month More than 250,000 websites have integrated with facebook Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 3

4. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 4 personal and professional on facebook

5. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 5 overview Personal Profile Lists Privacy Settings Facebook Pages

6. Personal Profile

7. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 7 personal profile Typically used to connect on a personal level 5000 friend limit Is not supposed to be used to post commercial messages Must approve who can view your profile Can share photos and set who can view and who can not Can group friends into lists

8. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 8 sign up or log in

9. build your personal profile Create an account at www.facebook.com Fill out your profile as completely as possible Select an photo that works for you Add photos you wish to share Find Friends you wish to connect with Keep Privacy settings in mind Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 9

10. lists

11. lists allow you to sort your friends into groups set privacy based on list name organize friends for easy viewing of statuses Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 11

12. creating a list To create a list find your friends listing on your profile Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 12

13. creating a list Now click on create a list Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 13

14. creating a list Enter a name for your list Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 14

15. creating a list Select Who you want on the list and then hit create Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 15

16. lists Once you have your lists created you can then apply privacy settings to your lists to set who can see what content you share on facebook Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 16

17. privacy settings

18. privacy On facebook it is possible to protect your privacy while also being slightly transparent to build trust of your followers. The goal of privacy with transparency so that you can use facebook for both personal and professional use can be accomplished by implementing a few items. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 18

19. privacy Implementing Privacy Setting overall privacy controls Using lists to control access Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 19

20. privacy Overall Privacy Controls On facebook it is possible to set overall privacy controls for your profile and content. It is important that you look at this and set your privacy accordingly, if you are using your facebook personal profile to connect for some business functions it is important to display some public info prior to the visitor becoming a friend Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 20

21. privacy Access privacy settings from your account and then select privacy settings Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 21

22. privacy Once you access your privacy settings you can apply the settings you wish – customize is a good option Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 22

23. privacy On customize you can select who sees what information. (this is where you can set your website info and few others to public for SEO purposes) Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 23

24. privacy You will also want to pay attention to the application and website settings Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 24

25. privacy On your application, games and website privacy settings it is very important that you look at instant personalization – this is current set as an opt out option and unless you do so some of your personal information will be shared with 3rd parties Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 25

26. privacy On top of your overall privacy settings you can set privacy on individual items such as posts, links, photo albums by using lists. In order to use this feature when you post a piece of content you can select who can access this Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 26 This will allow you to select who can see what – even down to the list level. This allows you to selectively share both personal and professional information and keep it separate.

27. Facebook pages

28. pages One of the best ways to separate personal content from professional content is to utilize a facebook page – or Fan page. This will allow you to keep your personal profile and business page completely separate, however they do function differently and depending on what type of business you operate you may find yourself still needing to mix both on your profile as well. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 28

29. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 29 pages Differences between pages and profiles Personal profile Friends only Personal Family photos Personal thoughts Privacy issues “You have received a friend request from Acme Resort” Company “fan” page Fans - anyone Public It’s about business Company overview Company news & status Website & contact info Press releases Photos & videos Blog RSS feed Twitter updates Customer engagement vs

30. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 30 pages Reasons to have a Facebook Page Facebook pages create traffic to your site (SEO) Facebook Fan Pages help build credibility for your business Facebook Fan Pages allow you to connect and build community with clients (current, past and future) Facebook Fan Pages help build your list

31. Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 31 pages Creating a Successful Facebook Page Anyone can create a Facebook Fan Page, however there are a few things that need to be done to make it work properly for you: Create a custom landing page for visitors that have not “liked” your page yet Add appropriate applications Set up a schedule for posting information. This is not just ads and promotions but information and content useful to your followers or fans Integrate your other web properties into your page (website, twitter, blog, YouTube)

32. Tuesday leads group pages Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 32 http://www.facebook.com/sourceonetech http://www.facebook.com/A1CustomTrophies/ Residence Inn Denver North – custom Facebookurl coming soon (search by going to Westminster Residence Inn) Coming Soon ….. Custom Made Fitness and Mountain View Garage

33. Resources

34. resources Facebook lists Faq: http://eo-eo.facebook.com/help/?page=768 Facebook Privacy info: http://www.facebook.com/privacy/explanation.php SourceOne Technologies Fan Page: http://www.facebook.com/sourceonetech Facebook for personal and professional use SourceOne Technologies www.sourceonetech.com 34