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the future belongs to those who see it first
Stuffed Rabbit 1234567
7 6 5 4 3 3 2 1 Stuffed Rabbit
7 6 5 4 3 2 1 Stuffed Rabbit
Starbucks Subway Boost Tesco Nokia Apple Big Arnie* Old competitors dry up New rivals get missed The better way exists (who will own it?) Coffee Fast food Fruit juice Petrol Mobiles Computing Stuffed Company
opportunity
? Old opportunities dry up New opportunities get missed suck harder!
think bigger!
to provide better service to take a leadership role better performance  better processes better products new markets step change  to reduce costs to solve problems a competitive edge to do more with less better investor relations future-proof their business staff engagement & morale improve customer experience
people want to work in buy from invest in contributeto engage with believe in organisations that innovate
CUT THE CAKE FOUR TIMES: HOW MANY PIECES WOULD YOU GET?
CUT THE CAKE FOUR TIMES: HOW MANY PIECES CAN YOU GET?
0 or 1? 5? 8? 9? 2? 3? 12? 11? 4? 8?
If you’re not ANNOYED you’re just not “Necessity may be the mother of invention, but irritation is the father” PAYING ATTENTION
“we’re looking for things that don’t work well… we look at everyday products that frustrate us then develop better solutions” Sir James Dyson,  inventor, CEO Dyson
Combine What else would you need at the same time? Can we crossbreed it with other ideas? Mutate, mix, blend, fuse, add, integrate
Repurpose? Forget what it was for,  what could it do? Blutac, Playdoh Listerine, Viagra... What else could you  do with it?
Substitute What could you use instead of it? What else would work better?
Can we pinch from another idea? What else is like this? Ford & McD Adopt?
What would it be like if it was huge? What if we just enlarged one bit? Magnify?
Simplify? How many steps between ‘NEED’ and ‘GOT’? Have we made it too damn hard? Can we strip it down to a cleaner idea?
Modernise? Update the technology? Any old assumptions we could lose?
Reposition? Would it be fantastic somewhere else? Can it be part of another thing?
Rearrange? How many ways could we reconfigure it? What isn’t doing it’s best where it is?
Minify? What if it was tiny? Could we shrink one bit?
Reverse? Try it backwards? Inside out, upside down? What if we did the  exact opposite? Would it be better if it  was a whole lot worse? Zig when they zag
Eliminate? no picture What’s weighing this idea down? What would we do without it?
substitute? combine? magnify? minify? modernise? reverse? reposition? eliminate? repurpose? rearrange?
japanese game show craziness normality time
INTERESTING! craziness been done what are you, NUTS? time
I A D E old new way way imagine develop evaluate act
Why not?What if? How about? So what’s something no-one’s thought of? Let’s try something different! What’s the next generation of this gonna be? What’s the 500 year plan? I magine
Ok, what would that look like? Suppose it did work, how would it work? Let’s find a way! We could we actually do that? So let’s describe it working from go to whoa... What are the limitations? I D evelop
Prove it! How do you know that? Is this the best bang for the buck? Where’s the market?What’s the risk? Where are the numbers? What are the options? D E I valuate
Just Do It! Lead, follow or get out of my way. Why are we still talking about this? Are we there yet? A D E I ct
I “Why not..?” D innovation cycle “We can make that work” A “Let’s Rock!” E “Prove it!”
I “Why not..?” D PRICE PRODUCT POSITION PROCESS PROBLEM PEOPLE PURPOSE “We can make that work” A “Let’s Rock!” E “Prove it!”
Imagine Fiona Woods? Martin Luther King? John Lennon? Thomas Alva Edison? Buddha? Gandhi? Nicola Tesla? Leonardo Da Vinci? artist poet philosopher visionary dreamer nutter dissenter
Condeleeza Rice? Frank Lloyd Wright? Develop Thomas Jefferson? Elenor Roosevelt? Wylie Coyote? Thomas Alva Edison? Steve Jobs? Giovanni Bernini? Leonardo Da Vinci? Elizabeth I? Coco Chanel? Maria Montessori? mason architect designer engineer lawyer planner editor author
Florence Nightingale? Evaluate Otto von Clauswitz? Judge Judy? Anna Wintour? Donald Trump? Solomon? Jack Welch? Gordon Ramsey? Winston Churchill? Sun Tzu? broker air traffic controller judge coaches diagnostician strategist general analyst
Fred Hollows? Oscar Pistorius? Act Indiana Jones? Edmund Hillary? Joan of Arc? Xena? Neil Armstrong? Napoleon Bonaparte? Rambo? Evil Knievel? Lance Armstrong? Alexander the Great? Mohammad Ali? Richard Branson? Nike? Stormin’  Norman? warrior athlete officer performer astronaut acrobat  test pilot surgeon
I “Why not..?” D ON “We can make that work” A “Let’s Rock!” OFF E “Prove it!”
Why not? What if? How about? What’s the  500 year plan? Find a way! How could we do that? What are the limitations? Just Do It! Lead, follow or get out of my way. Are we there yet? Prove it! Cost? Benefit? Risk? Where are the numbers?  What are the options?
Why not? What if? How about? What’s the  500 year plan? Find a way! How could we do that? What are the limitations? Just Do It! Lead, follow or get out of my way. Are we there yet? Prove it! Cost? Benefit? Risk? Where are the numbers?  What are the options?
Why not? What if? How about? What’s the  500 year plan? Find a way! How could we do that? What are the limitations? Just Do It! Lead, follow or get out of my way. Are we there yet? Prove it! Cost? Benefit? Risk? Where are the numbers?  What are the options?
Why not? What if? How about? What’s the  500 year plan? Find a way! How could we do that? What are the limitations? Just Do It! Lead, follow or get out of my way. Are we there yet? Prove it! Cost? Benefit? Risk? Where are the numbers?  What are the options?
find theminds clarify theneed 1. 3. 2. pick theproject 4. build theteams 6. 5. support theprocess create theincentives
I D % time A E
I D % resources A E
I A D E HIM HER HER again THAT GAL THAT GUY SHE
I A D E Give me smart designs! Give me problems! Give me big ideas! HIM Give me a decision! HER HER again THAT GAL THAT GUY SHE
I A D E panic junkie party pooper empire builder t crosser & i dotter irritant drone perfectionist lunatic rebel obsessive nut job iconoclast cynic control freak space cadet devil’s advocate loon bureaucrat process fiend scheme weaver enforcer
I A D E panic junkie t crosser & i dotter irritant perfectionist lunatic rebel obsessive cynic bureaucrat nut job drone empire builder party pooper iconoclast control freak space cadet devil’s advocate loon process fiend scheme weaver enforcer
I A D E cynic bureaucrat nut job drone empire builder party pooper
john paul great minds not thinking alike
bill dave great minds not thinking alike
steve j steve w great minds not thinking alike
takeo soichiro orville great minds not thinking alike
orville wilbur great minds not thinking alike
NO!
it‘s not our problem head office won’t go for it NO! now‘s not a good time it‘s complicated it‘s not in the budget it‘s been done it‘s not gonna happen it‘s never been done it‘s historical the market won’t go for it it‘s political it‘s not in the charter this is not the right place it‘s not our job not the way we do it around here
“my people are idiots” means I don’t know what talent I have around me “we’re not capable of this” means we‘ve never actually tried this before
“it’s not in the budget” means we spent the money on the wrong things “it‘s not in the big plan” means the bosses didn’t think of it
“we tried this before” means we did it once half-arsed and gave up forever  “we’ve never done this before” means these excuses have worked up until now
“it‘s always been like this” means we should have gotten onto this earlier “it‘s the same everywhere” means we should get everyone involved
“it’s political” means ego and blame decide things around here “it‘s traditional” means I don’t know why we do it like this
It’s complicated. It’s traditional. It’s just the way it is. You can’t change it. It’s human nature. Live in the real world. I just work here. It’s always been like this.” It’s like that everywhere.” There are worse things.” It’s not really that bad.” It’s not my problem.” It’s not really a problem.” It’s political.” why do we do it like this?
probably onto something missed the bus TALK to LISTEN to
We help people think. www.mindsatwork.com.au

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Jason Clarke on Innovation - BiZFiT Keynote 25 May 2011

  • 1.
  • 2. the future belongs to those who see it first
  • 4. 7 6 5 4 3 3 2 1 Stuffed Rabbit
  • 5. 7 6 5 4 3 2 1 Stuffed Rabbit
  • 6. Starbucks Subway Boost Tesco Nokia Apple Big Arnie* Old competitors dry up New rivals get missed The better way exists (who will own it?) Coffee Fast food Fruit juice Petrol Mobiles Computing Stuffed Company
  • 8. ? Old opportunities dry up New opportunities get missed suck harder!
  • 10. to provide better service to take a leadership role better performance better processes better products new markets step change to reduce costs to solve problems a competitive edge to do more with less better investor relations future-proof their business staff engagement & morale improve customer experience
  • 11. people want to work in buy from invest in contributeto engage with believe in organisations that innovate
  • 12. CUT THE CAKE FOUR TIMES: HOW MANY PIECES WOULD YOU GET?
  • 13.
  • 14. CUT THE CAKE FOUR TIMES: HOW MANY PIECES CAN YOU GET?
  • 15. 0 or 1? 5? 8? 9? 2? 3? 12? 11? 4? 8?
  • 16. If you’re not ANNOYED you’re just not “Necessity may be the mother of invention, but irritation is the father” PAYING ATTENTION
  • 17. “we’re looking for things that don’t work well… we look at everyday products that frustrate us then develop better solutions” Sir James Dyson, inventor, CEO Dyson
  • 18. Combine What else would you need at the same time? Can we crossbreed it with other ideas? Mutate, mix, blend, fuse, add, integrate
  • 19. Repurpose? Forget what it was for, what could it do? Blutac, Playdoh Listerine, Viagra... What else could you do with it?
  • 20. Substitute What could you use instead of it? What else would work better?
  • 21. Can we pinch from another idea? What else is like this? Ford & McD Adopt?
  • 22. What would it be like if it was huge? What if we just enlarged one bit? Magnify?
  • 23. Simplify? How many steps between ‘NEED’ and ‘GOT’? Have we made it too damn hard? Can we strip it down to a cleaner idea?
  • 24. Modernise? Update the technology? Any old assumptions we could lose?
  • 25. Reposition? Would it be fantastic somewhere else? Can it be part of another thing?
  • 26. Rearrange? How many ways could we reconfigure it? What isn’t doing it’s best where it is?
  • 27. Minify? What if it was tiny? Could we shrink one bit?
  • 28. Reverse? Try it backwards? Inside out, upside down? What if we did the exact opposite? Would it be better if it was a whole lot worse? Zig when they zag
  • 29. Eliminate? no picture What’s weighing this idea down? What would we do without it?
  • 30. substitute? combine? magnify? minify? modernise? reverse? reposition? eliminate? repurpose? rearrange?
  • 31. japanese game show craziness normality time
  • 32. INTERESTING! craziness been done what are you, NUTS? time
  • 33. I A D E old new way way imagine develop evaluate act
  • 34. Why not?What if? How about? So what’s something no-one’s thought of? Let’s try something different! What’s the next generation of this gonna be? What’s the 500 year plan? I magine
  • 35. Ok, what would that look like? Suppose it did work, how would it work? Let’s find a way! We could we actually do that? So let’s describe it working from go to whoa... What are the limitations? I D evelop
  • 36. Prove it! How do you know that? Is this the best bang for the buck? Where’s the market?What’s the risk? Where are the numbers? What are the options? D E I valuate
  • 37. Just Do It! Lead, follow or get out of my way. Why are we still talking about this? Are we there yet? A D E I ct
  • 38. I “Why not..?” D innovation cycle “We can make that work” A “Let’s Rock!” E “Prove it!”
  • 39. I “Why not..?” D PRICE PRODUCT POSITION PROCESS PROBLEM PEOPLE PURPOSE “We can make that work” A “Let’s Rock!” E “Prove it!”
  • 40. Imagine Fiona Woods? Martin Luther King? John Lennon? Thomas Alva Edison? Buddha? Gandhi? Nicola Tesla? Leonardo Da Vinci? artist poet philosopher visionary dreamer nutter dissenter
  • 41. Condeleeza Rice? Frank Lloyd Wright? Develop Thomas Jefferson? Elenor Roosevelt? Wylie Coyote? Thomas Alva Edison? Steve Jobs? Giovanni Bernini? Leonardo Da Vinci? Elizabeth I? Coco Chanel? Maria Montessori? mason architect designer engineer lawyer planner editor author
  • 42. Florence Nightingale? Evaluate Otto von Clauswitz? Judge Judy? Anna Wintour? Donald Trump? Solomon? Jack Welch? Gordon Ramsey? Winston Churchill? Sun Tzu? broker air traffic controller judge coaches diagnostician strategist general analyst
  • 43. Fred Hollows? Oscar Pistorius? Act Indiana Jones? Edmund Hillary? Joan of Arc? Xena? Neil Armstrong? Napoleon Bonaparte? Rambo? Evil Knievel? Lance Armstrong? Alexander the Great? Mohammad Ali? Richard Branson? Nike? Stormin’ Norman? warrior athlete officer performer astronaut acrobat test pilot surgeon
  • 44. I “Why not..?” D ON “We can make that work” A “Let’s Rock!” OFF E “Prove it!”
  • 45. Why not? What if? How about? What’s the 500 year plan? Find a way! How could we do that? What are the limitations? Just Do It! Lead, follow or get out of my way. Are we there yet? Prove it! Cost? Benefit? Risk? Where are the numbers? What are the options?
  • 46. Why not? What if? How about? What’s the 500 year plan? Find a way! How could we do that? What are the limitations? Just Do It! Lead, follow or get out of my way. Are we there yet? Prove it! Cost? Benefit? Risk? Where are the numbers? What are the options?
  • 47. Why not? What if? How about? What’s the 500 year plan? Find a way! How could we do that? What are the limitations? Just Do It! Lead, follow or get out of my way. Are we there yet? Prove it! Cost? Benefit? Risk? Where are the numbers? What are the options?
  • 48. Why not? What if? How about? What’s the 500 year plan? Find a way! How could we do that? What are the limitations? Just Do It! Lead, follow or get out of my way. Are we there yet? Prove it! Cost? Benefit? Risk? Where are the numbers? What are the options?
  • 49. find theminds clarify theneed 1. 3. 2. pick theproject 4. build theteams 6. 5. support theprocess create theincentives
  • 50. I D % time A E
  • 51. I D % resources A E
  • 52. I A D E HIM HER HER again THAT GAL THAT GUY SHE
  • 53. I A D E Give me smart designs! Give me problems! Give me big ideas! HIM Give me a decision! HER HER again THAT GAL THAT GUY SHE
  • 54. I A D E panic junkie party pooper empire builder t crosser & i dotter irritant drone perfectionist lunatic rebel obsessive nut job iconoclast cynic control freak space cadet devil’s advocate loon bureaucrat process fiend scheme weaver enforcer
  • 55. I A D E panic junkie t crosser & i dotter irritant perfectionist lunatic rebel obsessive cynic bureaucrat nut job drone empire builder party pooper iconoclast control freak space cadet devil’s advocate loon process fiend scheme weaver enforcer
  • 56. I A D E cynic bureaucrat nut job drone empire builder party pooper
  • 57. john paul great minds not thinking alike
  • 58. bill dave great minds not thinking alike
  • 59. steve j steve w great minds not thinking alike
  • 60. takeo soichiro orville great minds not thinking alike
  • 61. orville wilbur great minds not thinking alike
  • 62. NO!
  • 63. it‘s not our problem head office won’t go for it NO! now‘s not a good time it‘s complicated it‘s not in the budget it‘s been done it‘s not gonna happen it‘s never been done it‘s historical the market won’t go for it it‘s political it‘s not in the charter this is not the right place it‘s not our job not the way we do it around here
  • 64. “my people are idiots” means I don’t know what talent I have around me “we’re not capable of this” means we‘ve never actually tried this before
  • 65. “it’s not in the budget” means we spent the money on the wrong things “it‘s not in the big plan” means the bosses didn’t think of it
  • 66. “we tried this before” means we did it once half-arsed and gave up forever “we’ve never done this before” means these excuses have worked up until now
  • 67. “it‘s always been like this” means we should have gotten onto this earlier “it‘s the same everywhere” means we should get everyone involved
  • 68. “it’s political” means ego and blame decide things around here “it‘s traditional” means I don’t know why we do it like this
  • 69. It’s complicated. It’s traditional. It’s just the way it is. You can’t change it. It’s human nature. Live in the real world. I just work here. It’s always been like this.” It’s like that everywhere.” There are worse things.” It’s not really that bad.” It’s not my problem.” It’s not really a problem.” It’s political.” why do we do it like this?
  • 70. probably onto something missed the bus TALK to LISTEN to
  • 71. We help people think. www.mindsatwork.com.au