29. O K , B U T T H AT ’ S D I S A S T E R S
O N LY …
30.
31. Recommendation 21: Conduct appropriate social
marketing campaigns and lifestyle change
communication programmes to promote physical
activity, (…) targeted and adapted for different
audiences and stakeholders in the food system.
32. Recommendation 55: Participate in and contribute to
international networks to exchange food
safety information, including for managing emergencies.
50. 1. L O O K G O O D I N
F R O N T O F F R I E N D S
51. 1. L O O K G O O D I N
F R O N T O F F R I E N D S
2. B E C O N S I S T E N T W I T H
O W N VA L U E S
52.
53. “ G O I N G P I N K M A D E
T H E M A L O T O F G R E E N . ”
54. “ I F T H E G O A L I S T O G E N E R AT E
R E A L S U P P O R T, P U B L I C - FA C I N G
S O C I A L M E D I A C A M PA I G N S M AY
B E A M I S TA K E . ”
61. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls….
Selfies… awareness… trending topics… re-tweets…
6 months later…
sold into slavery, married off, more children kidnapped…
68. “Social Media has given voice to the
individual philanthropist and there’s
a great deal of good that can come
from opening up the process of
philanthropy and helping redefine
what it means to champion a cause
that you really care about.”
K. Dunn Saratovsky, VP Case Foundation
86. S O U R C E S
• http://www.psfk.com/2015/03/pssst-the-speaker-fills-void-between-slacktivism-
and-activism.html
• http://www.cracked.com/article_19899_5-popular-forms-charity-that-arent-
helping.html
• http://www.forbes.com/2011/01/12/cause-marketing-backfire-leadership-cmo-
network-strategies.html
• http://www.macleans.ca/society/the-real-problem-with-slacktivism/
• https://www.wfp.org/content/what-if-slacktivism-actually-could-feed-hungry-
child
• http://www.theverge.com/2013/5/3/4296194/unicef-facebook-activism-ad-
campaign-likes-dont-save-lives
87. S O U R C E S
• http://www.buzzfeed.com/copyranter/heart-wrenching-facebook-
blasting-crisis-relief-ads#.yhoN5K4m7
• http://www.pbs.org/mediashift/2015/02/why-slacktivisim-matters/
• http://www.theguardian.com/global-development-professionals-
network/2014/may/28/social-media-raising-awareness-world-hunger
• http://www.huffingtonpost.com/rabbi-geoffrey-a-mitelman/can-
slacktivism-lead-to-a_b_5946986.html
• http://thetoggle.com/nepal-how-social-media/
• https://www.facebook.com/nepalphotoproject
88. S O U R C E S
• http://www.npr.org/sections/goatsandsoda/2015/05/06/404725650/crowdfunded-
campaigns-for-nepal-are-huge-is-that-a-good-way-to-give
• http://www.theguardian.com/global-development-professionals-network/2014/may/
28/social-media-raising-awareness-world-hunger
• http://blog.studentadvisor.com/slacktivism-can-social-media-create-real-world-
impact/
• http://www.larnetimes.co.uk/news/local-news/family-seek-russell-brand-s-help-with-
hats-off-for-nepal-campaign-1-6769118
• http://www.nytimes.com/2010/11/14/magazine/14FOB-wwln-t.html?
_r=2&ref=magazine
• http://www.slideshare.net/LisaRedShoesPR/the-age-of-slacktivism-motivating-the-
masses
89. S O U R C E S
• http://www.dailydot.com/lifestyle/facebook-charity-study-liking-
giving-donate/
• http://znconsulting.com/insights/changing-the-world-with-a-
click-online-activism-social-marketing/
• http://therules.org/clicktivism-online-petitions/
• http://globalvoicesonline.org/2015/04/26/global-social-media-
lifeline-in-nepal-earthquake-aftermath/
• http://www.popsci.com/article/science/just-liking-cause-doesnt-
help-internet-slacktivism-harms-charities