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Marketing Campaign for HungryNaki.com - Intra-IBA Branding Competition (IIBC) 2015 - Round 2

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Marketing Campaign for HungryNaki.com - Intra-IBA Branding Competition (IIBC) 2015 - Round 2

Marketing campaign for a popular food delivery service called HungryNaki in Bangladesh. Talks about how to defeat FoodPanda. Winning slides for the second round of IIBC 2015.

Marketing campaign for a popular food delivery service called HungryNaki in Bangladesh. Talks about how to defeat FoodPanda. Winning slides for the second round of IIBC 2015.

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Marketing Campaign for HungryNaki.com - Intra-IBA Branding Competition (IIBC) 2015 - Round 2

  1. 1. Marketing Campaign for
  2. 2. Identifying the ?
  3. 3.
  4. 4. vs
  5. 5. ✗ ✓ ✓ ✗ ✓ ✗
  6. 6. Identifying !
  7. 7. The Objective
  8. 8. The
  9. 9. ? ?
  10. 10. ? ?
  11. 11. ? ?
  12. 12. ? ?
  13. 13. ? ?
  14. 14. ? ?
  15. 15. ? ?
  16. 16. ? ?
  17. 17. ? ?
  18. 18. ? ?
  19. 19. ? • • • • •
  20. 20. ? ?
  21. 21. ? ?
  22. 22. ? ?
  23. 23. বাাং লা
  24. 24. ? ? বাাং লা
  25. 25. ? ?
  26. 26. The
  27. 27. Yardstick of
  28. 28. • • • •
  29. 29. Contingency
  30. 30. Challenges and
  31. 31. Q&A
  32. 32. Shopping Bags Traffic (average per month) 98,000 Bounce Rate (26.3%) 25,774 Customers Ordering 72,226 Expected Final Order (70%) 50,558 7,584 60,670 Expected Orders above 1000 Taka (15%) 7,584 Bag per customer (1 bag) 7,584 Cost (Per bag Tk. 8) 60,672 Fridge Magnets Service Mistakes (5%) 2,528 Cost (Per magnet Tk.10 ) 25,279 Leaflets Total Leaflets 50,558 Cost (Per Leaflet Tk. 1.5) 75,837 Facebook Posts Boost Posts 30 Cost per post 1,170 Fixed Post 35,100 Misc 10 Total cost 46,800 Videos 5 videos (each 15,000) 200,000
  33. 33. HungryNaki FoodPanda Alexa Traffic Rank 274,528 189,895 Rank in Bangladesh 1,723 1,009 Bounce rate 26.30% 32.10% Daily pageviews per vistor 3.70 3.50 Daily Time on Site 5:09 4:09 Search visits 13.70% 25.50% Keywords hungry naki (16.46%), foodpanda bd (11.37%). Online food order (10.76%), home delivery (10.34%), hungry (8.29%) foodpanda 39.13%, food panda 10.67%, free home delivery 5.06%, foodpanda dhaka (4.36%), home delivery (3.06%) Upstream Sites facebook.com (23.5%), google.com.bd (18.5%), google.com (12.3%), foodpanda.com.bd (8.0%) google.com.bd (29.8%), google.com (17.6%), facebook.com (11.0%), foodpanda.com (7.5%), googleadservices.com (3.9%) Sites Linking In 46 68

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