The benefits of branding and brand development explained - for business owners and managers

1. Please take your seat for some
Brand new thinking...
Branding is increasingly accepted as
the way forward for businesses with
ambitions to grow.
Take that seat and we will tell you more...

2. 05 Why all the amateur dramatics?
07 Why oh why..?
09 Acting is not enough… unless it is by method!
11 A private show.
13 A sensational ending!
15 Thank you very much; we are here all week!
16 How can we help you?

3. Even though the world seems to be mad
about designer-labels, the logo alone is
becoming less important. Moreover, it is the
personality of a product or service that is
most alluring to it’s audience.

4. 05
Why all the amateur dramatics...
Branding is just a logo isn’t it?
For some perhaps, but for those in the know, it is also about cultivating relationships
with customers, bonding with staff and establishing empathy with new prospects.
Think of any successful and admired brand and you should find an organisation
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behind it that has:
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• A clear customer promise
• A well defined set of brand values
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• An ‘all for one’ philosophy among the people who work there
• An employee proposition designed to attract and retain the best
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• Consistent and targeted communications that inspire.
The brand you are thinking of may have spirit and stature, it may be
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comfortable in its own skin, it may have “found itself”. All these factors
make it truly compelling to the people it wants to communicate with.
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And that is unlikely to have happened by chance.
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5. Imagine walking into a party only to
see a mass of unfamiliar faces before
spotting someone you know, like and
understand. Bingo!

6. 07
Why oh why..?
Because it is an intelligent (and noisy) world out there.
Your customers are likely to be surrounded by product choice and marketing messages.
Add to this that people talk, email, blog, and surf before making a purchase and it is clear
that simply shouting does not work. Audiences are sophisticated and informed and need
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powerful reasons to make a decision.
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Achieving differentiation in products and services can be the key, but sometimes this
is simply unobtainable, so we need to do more. Using your brand to influence
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purchasing decisions can become profoundly important to success.
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Our branding experts and creative
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designers are passionate about working
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together to fully understand our clients’
businesses and their audience, this
makes us excellent at creating very
effective communications.

8. 09
But do beware...
Acting is not enough… unless it is by method!
Merely inventing and projecting a set of values without living up to the promise is one of the
quickest ways to create disappointment and distrust. Brands should be born out of existing
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systems and processes in place.
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While you cannot create values from nothing, you can identify and develop existing ones.
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By ensuring your values are understood and championed by your people, you can
be sure they are experienced by your customers.
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If you are not sure which values
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you should leverage and project
to best effect, we can help.
Finding your mojo is something
we are rather good at!

9. Learning to treat all contacts,
whether they are customers, suppliers
or competitors, with respect will
credit your reputation.

10. 11
And let us delve a little deeper into...
A private show…
In life, we will often choose a product or service with a personality that we believe
resonates with our own. In other words, we want the choice to say as much about
us as it does fulfil our needs.
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Identifying and appealing to the aspirations of an audience is central to sales and
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promotion in todays market.
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Engaging communications will open the door, a positive product or service
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experience will engender a relationship and affirming endorsements will
ultimately build a loyal following.
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And not so private...
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Prospects, investors, the media, lobbyists and competitors will be watching,
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any of whom can promote or discredit your business according to what
is laid out before them. This means perceptions have to be managed
at every level.
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Your combined audience is made up of individuals,
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as is ours. You have different requirements to the
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person reading this elsewhere, we understand this.
We do not use set solution templates to fulfil your
needs, each project we undertake is treated with
individual and expert consideration.

12. 13
Play the Equity Card for...
A sensational ending!
The equity created by branding is fast becoming an integral part of intangible asset
valuations. For example, in their 2009 Global 500 report, Brand Finance, a leading
independent brand valuation consultancy, reported that Nike’s brand represents
72% of it’s total enterprise assets.
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How this valution is calculated in some industries is still a matter of debate. But in
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general terms, it is a combination of loyalty and preference driven by the
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personality of a particular product or service, especially where people are
prepared to pay a higher price than they otherwise would.
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Through development and planning your brand can be influential on both
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your bottom line and your company growth.
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Savvy & Victor exist to guide and help you toward this end.
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At Savvy & Victor the projects we
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undertake for clients do not always
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need to be revolutionary. Sometimes,
subtle renovation or gradual consistent
evolution is the most effective route to
brand led growth.

14. 15
we vate co ictorio Thank you very much; we are here all week!
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If you are ready to get started, we recommend an informal chat.
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Please do give us a call.
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Call us on
+44 (0) 1825 841174
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or drop us a line at:
enquiry@savvyandvictor.com
www.savvyandvictor.com

15. 16
How can we help you?
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