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Your Portfolio
FROM SELF-PROMOTION
TO SELF-INVENTION
Dimitris Savvakos, Creative Director, OgilvyOne Athens
HOW CREATIVES
SEE THEMSELVES
HOW CREATIVES SEE
ONLINE SELF-PROMOTION
Networking is an illusion
Don’t think your portfolio
as an self-promotion machine,
think it as an self-invention machine.
Instead of networking take
advantage of the network
If you want followers,
become someone worth following.
7 tips
FOR A MEANIGFUL
ONLINE PORTFOLIO
Tip 1
WHEN YOU POST
YOUR WORK ONLINE
Tip 1
ASK FOR FEEDBACK
Tip 2
Tip 2
FEEL PROUD TO BE
AN AMATEUR
“An expert is a
man who has
stopped thinking
because ‘he
knows.’”
— Frank Lloyd Wright
Tip 3
Tip 3
DEVELOP YOUR
GOOD TASTE
“You are only
as good as your
record collection.”
— DJ Spooky
Tip 4
http://www.onepicaday.net
Tip 4
SHARE SOMETHING
EVERYDAY
Show the process
behind your project
Tip 5
Tip 5
TRY TO CHANGE
THE WORLD
Tip 6
http://significantobjects.com
Tip 6
TELL THE STORY
Learn to present
your work
Παρουσίασε το Bēhance
στη γιαγιά σου!
Tip 7
Would You Build a House on a Land
You Don’t Own?
Tip 7
MAKE A WEBSITE
“Build a good name. Keep your
name clean. Don’t make
compromises, don’t worry about
making a bunch of money or being
succe...
making a bunch of money or being suc
— be concerned with doing good work
make the right choices and protect you
And if you...
Recommended Reading
Dimitris Savvakos, Creative Director, OgilvyOne Athens
behance.net/savvakos
THANK YOU
@savvakoswww.savvakos.com
Your portfolio: From self-promotion to self-invention
Your portfolio: From self-promotion to self-invention
Your portfolio: From self-promotion to self-invention
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Your portfolio: From self-promotion to self-invention

A presentation to help young creative professional creating a meaningful portfolio. Presented at the 8th Bēhance Portfolio Review, in Athens.

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Your portfolio: From self-promotion to self-invention

  1. 1. Your Portfolio FROM SELF-PROMOTION TO SELF-INVENTION Dimitris Savvakos, Creative Director, OgilvyOne Athens
  2. 2. HOW CREATIVES SEE THEMSELVES
  3. 3. HOW CREATIVES SEE ONLINE SELF-PROMOTION
  4. 4. Networking is an illusion
  5. 5. Don’t think your portfolio as an self-promotion machine, think it as an self-invention machine.
  6. 6. Instead of networking take advantage of the network
  7. 7. If you want followers, become someone worth following.
  8. 8. 7 tips FOR A MEANIGFUL ONLINE PORTFOLIO
  9. 9. Tip 1
  10. 10. WHEN YOU POST YOUR WORK ONLINE
  11. 11. Tip 1 ASK FOR FEEDBACK
  12. 12. Tip 2
  13. 13. Tip 2 FEEL PROUD TO BE AN AMATEUR
  14. 14. “An expert is a man who has stopped thinking because ‘he knows.’” — Frank Lloyd Wright
  15. 15. Tip 3
  16. 16. Tip 3 DEVELOP YOUR GOOD TASTE
  17. 17. “You are only as good as your record collection.” — DJ Spooky
  18. 18. Tip 4
  19. 19. http://www.onepicaday.net
  20. 20. Tip 4 SHARE SOMETHING EVERYDAY
  21. 21. Show the process behind your project
  22. 22. Tip 5
  23. 23. Tip 5 TRY TO CHANGE THE WORLD
  24. 24. Tip 6
  25. 25. http://significantobjects.com
  26. 26. Tip 6 TELL THE STORY
  27. 27. Learn to present your work
  28. 28. Παρουσίασε το Bēhance στη γιαγιά σου!
  29. 29. Tip 7
  30. 30. Would You Build a House on a Land You Don’t Own?
  31. 31. Tip 7 MAKE A WEBSITE
  32. 32. “Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.” —William S. Burroughs
  33. 33. making a bunch of money or being suc — be concerned with doing good work make the right choices and protect you And if you build a good name, eventua that name will be its own currency.” —William S. Burroughs
  34. 34. Recommended Reading
  35. 35. Dimitris Savvakos, Creative Director, OgilvyOne Athens behance.net/savvakos THANK YOU @savvakoswww.savvakos.com

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