![INDUSTRY PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-2-2048.jpg?cb=1668368483)
![INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-3-2048.jpg?cb=1668368483)
![VISION STATEMENT ,[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-4-2048.jpg?cb=1668368483)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BRANDS OF MARUTI SUZUKI](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-5-2048.jpg?cb=1668368483)
![[object Object],[object Object],PRODUCT POSITIONING AND TARGET Product Line Products A1 800 A2 Alto, Zen ,Wagon –R, Swift, A-star A3 Esteem , Baleno UTILITY VEHICLE Vitara, Gypsy MULTI PURPOSE VEHICLE Omni, Versa](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-6-2048.jpg?cb=1668368483)
![SWOT OF “MUL” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-9-2048.jpg?cb=1668368483)
![CONT… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-10-2048.jpg?cb=1668368483)
![MUL’S SALES PROMOTION CAMPAIGN WAS EFFECTIVE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-11-2048.jpg?cb=1668368483)
![DISCUSS THE STEPS MUL MUST TAKE TO PREVENT THE CANNIBALIZATION OF ITS SALES ? ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-12-2048.jpg?cb=1668368483)
![HOW CAN MUL DIFFERENTIATE ITS PROMOTIONAL CAMPAIGN BETWEEN ITS NEW AND PRE-OWNED / USED CAR MARKETS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-13-2048.jpg?cb=1668368483)
![IS NANO AFFECT THE SALES OF M-800? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-14-2048.jpg?cb=1668368483)
![CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marutippt-100903111451-phpapp02/75/maruti-15-2048.jpg?cb=1668368483)
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CASE : MARKET EXPANSION STRATEGIES OF MARUTI UDYOG
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- 1. MARUTI SUZUKI CASE : MARKET EXPANSION STRATEGIES OF MARUTI UDYOG PRESENTED BY : AAKASH SAINI PARITOSH SACHDEVA SAURAV GARG TRIPT TANEJA
- 7. TARGETING : - SELECTIVE SPECIALIZATION TARGETING : - ON THE BASIS OF INCOME GROUP MARKET PRODUCT URBAN SEMI-URBAN RURAL A1 Yes Yes A2 Yes Yes Yes A3 Yes Yes Utility Vehicle Yes Multi Purpose Vehicle Yes Yes Yes INCOME GROUP PRODUCT Rs. 2-3 Lacs./Annum Rs. 3-5 Lacs./Annum Rs.5> Lacs./Annum A1 Yes A2 Yes Yes A3 Yes Utility Vehicle Yes Multi Purpose Vehicle Yes Yes Yes
- 8. POSITIONING PRODUCT Target Customers Benefits Value Proposition A1 A consumer who wants car. Durability and Performance A car which gives Durability in low cost. A2 A consumer who wants Small & spacious car. Spaciousness . A spacious small car without extra cost. A3 A consumer who wants more comfort car Design, Style and Luxury. A car design with style and luxury. Utility Vehicle Lifestyle Oriented consumers. Rigidness, Luxury and Comfort . A Vehicle that provides the luxury and Comfort of a car. Multi Purpose Vehicle A consumer who wants car for commercial use More spacious car. A big car with reasonable price