Pricing decisions require considering how customers value a product, segmenting customers who will pay different prices, leveraging related products and services for smart pricing, and accounting for changing market dynamics like customer perception, competition, and innovation that impact pricing.

1. Pricing 101
Things to consider

2. Pricing decision are specific to situations but
fundamental pricing concepts apply
Following four fundamentals should be considered:
• Value: How do customers value your product
• Segmentation: Different customers are willing to play different
prices
• Portfolio: Related products, services provide an opportunity
for smart pricing
• Market Dynamics: Changing customer
perception, competition, innovation all impact pricing