Saskia introduces herself as the co-founder of Community Managers Belgium and Content Strategy Meetup Belgium. She enjoys roller derby and content strategy. Content strategy involves determining the right message, relevance, format, place and time of content to reach the right audience. Without a content strategy, social media efforts will not be as effective. An effective content strategy is developed by listening to current and target audiences as well as stakeholders. It then allows organizations to create and share awesome content at the right time and place through content marketing.