Татьяна Хандурова comScore

Hinweis der Redaktion

1. UV(000) % Reach Total Minutes (MM) Total Internet : Total Audience 56,924 100.0 86,236 Social Media - Social Networking 49,547 87.0 32,776 VK.COM 40,206 70.6 19,670Odnoklassniki 30,928 54.3 11,877Mail.Ru - My World 20,731 36.4 504 FACEBOOK.COM 12,199 21.4 371 TWITTER.COM 4,911 8.6 56
2. Russia Video Metrix Apr-2011 Apr-2012 % changeTotal Internet : Total Audience Total Unique Viewers (000) 39,840 51,217 29% Videos (000) 3,459,098 7,764,480 124% Minutes per Viewer 584.1 1,394.2 139% Hours per Viewer 9.7 23.2 139% Minutes per Video 6.7 9.2 37%Worldwide Sep-2011 Apr-2012 % changeTotal Internet : Total Audience Total Unique Viewers (000) 1,182,567 1,215,307 3% Videos (000) 186,018,835 211,442,593 14% Minutes per Viewer 997.4 1,186.2 19% Hours per Viewer 16.6 19.8 19% Minutes per Video 6.3 6.8 8%
3. By way of comparison, other markets have much higher Tablet penetration:US has 9.7% Non-computer (5.9% Mobile, 3.4% Tablet, 0.4% Other), Mar-2012UK has 11.2% Non-computer (7.1% Mobile, 3.6% Tablet, 0.5% Other), Mar-2012Singapore has 13.1% Non-computer (7.7% Mobile, 5.2% Tablet, 0.2% Other), Mar-2012
4. Most recent IAB research (announced May 2012) shows that the EU market is now worth 20billion euros and 1 in 5 advertising euros are spent online. The topline Russian figures show that the online market grew 55.5% versus 2011. The detailed report won’t be out for a few more months. IAB Europe says that Search = 8 billion (45%), Display = 5.8 billion (33%) and Classifieds = 3.9 billion (22%) of total European internet spend.
5. The industry is at a crossroad. Advertisers, Agency and Publishers have for the first time partnered to develop a solution that addresses the needs of the industry. With the goal of helping grow the display ad space, stop the free fall of CPMs, and enable advertisers to better understand the impact of their ad dollar. The press has agreed. This isn’t a trend. This is a real movement.
6. Out of Geography:US = 4%; up to 14%EU = 5%; up to 33%Unsafe Content: US = 14 of 18 campaigns; affected 97,000 consumersEU = 11 of 21 campaigns; affected 21,000 consumers