This is a presentation that I have been developing to help pre-seed funding startups and Small Businesses get started in Social Media. The deck outlines everything you need to know to go from zero to a initial digital brand platform. Obviously, there is a lot of detail to be filled in during the live presentation and discussion. During formal training, this presentation introduces a checklist of one task per day to be completed everyday for six weeks. For a PDF of the master task list, and links to all of the resources mentioned in this deck, please see my project page: http://sarensakurai.com/presentations/six-weeks-to-social-media-independence/ Contact me if you are interested in working together.

1. 2012 Q3
Six weeks to
SOCIAL MEDIA
INDEPENDENCE
A step-by-step guide for startups and small business
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
Photo by http://ameblo.jp/vegitaouji

2. 2012Q3
About Me
SarenSakurai.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

3. 2012Q3
My Experience
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

4. 2012Q3
The Big Picture
The Wheel of Marketing by Oli Gardner
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

5. 2012Q3
The Social Media Slice
The Wheel of Marketing by Oli Gardner
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

6. 2012
Common Business Goals
Q3
for Social Media
• BUILD BRAND AWARENESS
• FIND NEW CUSTOMERS/USERS
• INTRODUCE NEW PRODUCTS
• SELL PRODUCTS/SERVICES
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

7. 2012
The Real Power of
Q3
Social Media
• MEETING USERS WHERE THEY DWELL
• LISTENING AND RESPONDING IN REAL TIME
• BUILDING RELATIONSHIPS
• BUILDING LOYALTY
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

8. 2012
There are
Q3
Plenty of
Channels
The Conversation Prism by Brian Solis & Jess3
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

9. 2012
My Approach
Q3
•ESTABLISH YOUR BRAND ONLINE
•DEFINE YOUR AUDIENCE
•FIND AND CONNECT KEY SOCIAL CHANNELS
•BEGIN A “TEST & LEARN” PHASE
We’ll talk Content Strategy later.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

10. 2012Q3
The Six Week Agenda
Week One Week Two Week Three
ESTABLISH ESTABLISH A MEET YOUR
YOUR BRAND CENTRAL AUDIENCE
ONLINE BRAND HUB
Week Four Week Five Week Six
FIND DIG FOR COLLECT &
INFLUENCERS CONTENT CURATE
Each daily task should take >1 Hour
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

11. 2012 Q3
Two Quick Tips
BEFORE YOU START
0.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
Photo by http://www.!ickr.com/photos/jon_marshall/

12. 2012Q3
GET A GREAT BROWSER
0.1 Best feature: multiple user accounts
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

13. 2012Q3
GET A MANAGEMENT TOOL
TweetDeck
0.2 Best feature: scheduling your posts.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

14. 2012 Q3
Week One
ESTABLISH YOUR BRAND
1.0 Photo by http://www.!ickr.com/photos/powerbooktrance/
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

15. 2012Q3
SECURE YOUR DOMAIN NAME
1.1 Get .com, .net, and .org
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

16. 2012Q3
GET A GOOGLE ACCOUNT
1.2 This will be your Master Admin account.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

17. 2012Q3
REGISTER EVERYWHERE
1.3 NameChk.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

18. 2012Q3
CONNECT YOUR TEAM
1.4 Google Apps is free for up to 10 users.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

19. 2012Q3
SET UP AN EMAIL LIST
1.5 Free up to 2000 subscribers.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

20. 2012Q3
GET A BRAND IDENTITY
1.6 99designs.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

21. 2012Q3
CHOOSE A FONT
1.6.1 Google webfonts are free.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

22. 2012Q3
CHOOSE A COLOR
1.6.2
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

23. 2012Q3
SET UP A FACEBOOK PAGE
1.7 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

24. 2012 Q3
Week Two
ESTABLISH A CENTRAL HUB
2.0 Photo by Lisa Cousineau (http://www.artistcellar.com)
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

25. 2012Q3
CHOOSE A WEB HOST
2.1 Get just what you need. You can upgrade later.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

26. 2012Q3
★
SET UP A CMS
2.2 I recommend Wordpress.org
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

27. 2012Q3
GET A GOOD LOOKING THEME
2.3 Premium themes run around $30
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

28. 2012Q3
GET THE CRUCIAL PLUGINS
2.4 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

29. 2012Q3
SPAM BLOCKER
2.4.1 Akismet.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

30. 2012Q3
SEARCH ENGINE OPTIMIZATION
2.4.2 Wordpress SEO by Yoast
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

31. 2012 Q3
SOCIAL SHARING TOOLS
2.4.3 Socializer
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

32. 2012Q3
POST SCHEDULER
2.4.4 Editorial Calendar
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

33. 2012Q3
LAUNCH ‘COMING SOON’
2.5 Let visitors subscribe to your MailChimp
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

34. 2012Q3
WRITE AN ‘ABOUT US’ PAGE
2.6 Highly trafficked by new users.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

35. 2012Q3
BEFRIEND WEBMASTER
2.7 This is crucial for SEO.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

36. 2012 Q3
Week Three
MEET YOUR AUDIENCE
3.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyrightby 2012 Saren Sakurai
Photo © http://www.!ickr.com/photos/jaredeberhardt/

37. 2012Q3
DESCRIBE YOUR TARGET
3.1 Write down a description. Workshop it.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

38. 2012Q3
DEFINE DEMOGRAPHICS
3.2 Try the Facebook Ad Tool.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

39. 2012 Q3
CREATE SOME PERSONAS
3.3 Choose photos and names.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
http://www.!ickr.com/photos/aehohikaruki/ http://www.!ickr.com/photos/titlap/

40. 2012Q3
FIND THEIR HANGOUTS
3.4 Google.com/AdPlanner
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

41. 2012Q3
CHOOSE SOME KEY CHANNELS
3.5 Start slow and grow.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

42. 2012Q3
BRAND EACH CHANNEL
3.6 Stay true to your brand identity.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

43. 2012Q3
CONNECT FRIENDS & FAMILY
3.7 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

44. 2012 Q3
Week Four
FIND INFLUENCERS
4.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © PhotoSaren Sakurai
2012 by: http://!ickr.com/photos/cmichel67/

45. 2012Q3
LEVERAGE KLOUT
4.1 Look for a Klout.com score over 40
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

46. 2012Q3
TRY ALL THE TRACKERS
4.1.1
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

47. 2012Q3
NOTE CATEGORIES & TAGS
4.2 They are your high-value keywords.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

48. 2012Q3
SEARCH & BUILD LISTS
4.2.1 Makes for easier reading.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

49. 2012Q3
JOIN GROUPS, LIKE PAGES
4.3 Browse as your Facebook Page
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

50. 2012Q3
CREATE & FOLLOW CIRCLES
4.4 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
Google+

51. 2012Q3
ASK & ANSWER
4.5 Quora.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

52. 2012Q3
★
LISTEN & LEARN
4.6 Twitter + SocialBro
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

53. 2012Q3
WRITE DOWN PATTERNS
4.7 Free data is everywhere. Use it.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

54. 2012 Q3
Week Five
DIG FOR CONTENT
5.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright by http://www.flickr.com/photos/terinea/
Photo © 2012 Saren Sakurai

55. 2012Q3
★
COMPILE YOUR KEYWORDS
5.1 adwords.google.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

56. 2012Q3
FIND CONTENT SOURCES
5.2 alltop.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

57. 2012Q3
FIND CONTENT LISTS
5.3 listorious.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

58. 2012Q3
TRACK TRENDS
5.4 http://search.twitter.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

59. 2012Q3
SUBSCRIBE TO EVERYTHING
5.5 RSS feeds rule.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

60. 2012Q3
SET EMAIL ALERTS
5.6 Set to weekly to avoid overload.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

61. 2012Q3
ASK FOR RECOMMENDATIONS
5.7 from Friends, Co-Workers, Forums & Groups
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

62. 2012Q3
Week Six
COLLECT & CURATE
6.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

63. 2012Q3
PIN PICTURES ON PINTREST
6.1 Fastest site to 10 million users ever.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

64. 2012Q3
LIKE VIDEOS ON YOUTUBE
6.2 Second only to Google in searches performed.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

65. 2012Q3
FAVORITE TWEETS
6.3 http://twitter.com/#!/saren/favorites
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

66. 2012Q3
LIKE ON INSTAGRAM
6.4 Statigr.am makes this easy.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

67. 2012Q3
RETWEET ON TWITTER
6.5 Twitter.com
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

68. 2012Q3
PREPARE TO BLOG
6.6 Content Strategy is a future presentation.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

69. 2012Q3
SIGNUP SUBSCRIBERS
6.7 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

70. 2012 Q3
Track Your Progress
SIX WEEK CHECKLIST
GO Photo by: http://!ickr.com/photos/32961941@N03
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

71. Six Weeks to 2012Q3
SOCIAL MEDIA INDEPENDENCE CHECKLIST
Week One Week Two Week Three
ESTABLISH YOUR BRAND ESTABLISH A HUB MEET YOUR AUDIENCE
1.1 Secure Your Domain Name 2.1 Choose a Web Host 3.1 Describe Your Target
1.2 Get a Google Account 2.2 Choose a Publishing Tool 3.2 De!ne Demographics
1.3 Register via NameChk.com 2.3 Select a Great Theme 3.3 Create Some Personas
1.4 Upgrade to Google Apps 2.4 Add in Crucial Plug-ins 3.4 Find Their Hangouts
1.5 Sign Up for MailChimp 2.5 Launch a “Coming Soon” Page 3.5 Choose Some Key Channels
1.6 Set Identity (Logo/Pro!le Pict) 2.6 Write “About Us” Page 3.6 Brand Each Channel
1.7 Set Up a Facebook Page 2.7 Befriend Google Webmaster 3.7 Connect Friends & Family
Week Four Week Five Week Six
FIND INFLUENCERS DIG FOR CONTENT COLLECT & CURATE
4.1 Leverage Klout.com 5.1 Compile Your Keywords 6.1 Pin Pictures on Pintrest
4.2 Note Categories & Tags 5.2 Find Content Sources 6.2 Like Videos on YouTube
4.3 Join Groups, Like Pages 5.3 Find Content Lists 6.3 Favorite Tweets
4.4 Create & Follow Circles 5.4 Track Trends 6.4 Like on Instagram
4.5 Ask & Answer 5.5 Subscribe to Everything 6.5 Retweet on Twitter
4.6 Listen & Learn 5.6 Set Email Alerts 6.6 Prepare to Blog
4.7 Write Down Patterns 5.7 Ask for Recommendations 6.7 Invite to Join/Follow/Like
For a PDF of this page, and a library of links, please visit http://sarensakurai.com/
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

72. 2012Q3
After six weeks you will
• OWN YOUR DIGITAL BRAND
• BE MUCH CLOSER TO YOUR CONSUMER
• BE CONNECTED TO INFLUENCERS
• BE SHARING AS A BRAND
• START TO GET GREAT FEEDBACK
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

73. 2012Q3
For links to everything visit
SARENSAKURAI.COM
saren.sakurai@gmail.com
@saren
310.570.7585
Coming Soon!
Next Step: Create a Content Strategy.
“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai