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Planning the catering business

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Planning the catering business

  1. 1. PLANNING THECATERINGBUSINESS
  2. 2.  The Market  Clients seek a professional caterer for any number of wedding-related events, such as bridal showers, rehearsal dinners, wedding receptions and farewell brunches.
  3. 3. To get attention: Attract business through ads in your local Yellow Pages, in the society or wedding section of your local paper and in special bridal supplements. Maintain a wedding-related or food blog. Establish a relationship with local wedding-oriented vendors--florists, bridal shops, photographers, videographers, hotels and country clubs, bakeries and cake decorators, jewelers and musicians. Leave brochures with all contacts and ask for referrals. Strive for a spot on the preferred vendor list at venues. Do this by being courteous, communicative, on time and respectful of the event property.
  4. 4. Learning fromtheProfessional
  5. 5. According to the National RestaurantAssociation’s Industry Forecast, social caterers areone of the fastest-growing segments of therestaurant industry. No doubt, catering offers high income potential.Catering can be a lucrative career, it is important tokeep all aspects of the job in perspective. Cateringis hard work, and often the easiest part of the job iscooking. With catering, timing is everything. You need tobe able to multi-task, organize your time withmilitary precision, and be prepared for theunexpected.
  6. 6. Skills needed in the Catering Business:If you are an excellent cook, competent in artistic food presentation, possess some basic business knowledge, and love working with people. There are many skills and competencies that make for successful caterers.
  7. 7. Cooking and Food Presentation Catered events, unlike restaurant meals, areusually centered around a special event. The foodhas to be outstanding and so does thepresentation. For some venues, you will be toldthat presentation is the most important factor, butalways remember that no matter how artisticallyfood is presented , if it doesn’t taste good, itdoesn’t cut it. Make sure that you and your staffare experienced with both aspects of foodpreparation.
  8. 8. Menus One of the things that makes catering differentfrom the restaurant service is that the visualappearance of the meal must be created on thelocation. When you cater, you must assure yourclient that everything will not only be delicious butwill also be presented in an organized andattractive way. The menu is the best way to showyour clients you know what they like.
  9. 9. Children’s Birthday Party Menu
  10. 10. Afternoon Graduation Party Menu
  11. 11. Chinese-Style Buffet (for dinner)

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