This is the first half of presentation for a class called "Boost Your Business With Social Media" by Sara Isenberg and Karen Kefauver.

1. January 29, 2013 -- Welcome to:
BOOST your Business with Social Media
Sara Isenberg, Web Consultant and Project Manager
sara@saraisenberg.com
http://saraisenberg.com
Karen Kefauver, Journalist and Social Media Consultant
karen@karenkefauver.com
http://karenkefauver.com

2. AGENDA
6:30-6:45 - Introductions
6:45-7:45 - websites, blogging, SEO, case studies.
7:45-8 - Break
8:00-9:15 - Facebook, LinkedIn, Twitter, G+
9:15-9:30 - Q&A

3. INTRODUCTION
I help web developers, businesses, and
individuals get started on and manager web,
social media, email marketing, software, and
other projects.
Sara Isenberg Web Consulting & Project Management
sara@saraisenberg.com
http://saraisenberg.com
http://saraisenberg.com/blog
http://facebook.com/SaraIsenbergConsulting
http://twitter.com/saraisenberg

4. INTRODUCTIONS
YOU:
- Your name and business
- Top goal of what you’re here to learn
- Have a website?
- Using Social Media?

5. HOW TO LEVERAGE SOCIAL MEDIA for your
SMALL BUSINESS
http://vimeo.com/51255364/

6. HOW TO FAIL AT BLOGGING & SOCIAL MEDIA
http://saraisenberg.com/2011/02/08/how-to-fail-at-blogging-and-social-media/

7. What is the main purpose of a business website?
What’s the point of blogging & social media for business?
How does blogging & social media help your SEO?

9. BEST PRACTICES FOR
BLOGGING & SOCIAL MEDIA
 Create compelling content.
 Find a voice.
 Use keywords.
 Keep it fresh… Post on a regular basis.
 Engage in a casual conversation with readers.
 Include images when possible.
 It doesn’t have to be perfect.

10. The point of BLOGGING & SOCIAL MEDIA?
 It’s a way to add new content easily to your website or
online presence.
 It allows direct communication, and helps you build
a community or “tribe” of folks who are interested in
your product, service, or message.
 It’s a great way to raise your (SEO) search engine
rankings.
 It’s low cost.
 It’s good for public relations and outreach.
 It’s quick. Compared with prep required for any
traditional media marketing, posting is quick.
 What if you’re not a writer? Creative ways to
find content.

11. HOW TO CREATE COMPELLING CONTENT
http://www.copyblogger.com/create-content-infographic/

12. CASE STUDIES
 http://thepennyicecreamery.com/
 http://www.bookshopsantacruz.com/
 http://www.nourishsantacruz.com/
 http://www.fourhourworkweek.com/
 http://woodsholeinn.com/
 http://blog.crowdspring.com/
 http://painlessdrz.com/
 http://www.lspindeldds.com/
 Your website? Your social media?

13. BREAK TIME!
(The second half of this presentation is by Karen Kefauver.)

14. Q&A