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[ PDF ] Ebook The Ten Commandments of Faith-based Marketing (Ebook pdf)

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[ PDF ] Ebook The Ten Commandments of Faith-based Marketing (Ebook pdf)

  1. 1. [ PDF ] Ebook The Ten Commandments of Faith-based Marketing (Ebook pdf) The Ten Commandments of Faith-based Marketing Details of Book Author : Bob Hutchins Publisher : ISBN : 0470422106 Publication Date : 2009-5-1 Language : Pages :
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  4. 4. if you want to download or read The Ten Commandments of Faith-based Marketing, click button download in the last page Description Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons." Yet the size of the opportunity is enormous. "Faith-Based Marketing" provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
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