AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
Digital secondary research
1.
2. E news covers entertainment and has a informal vibe about their
show they talk about what is happening in the world of
entertainment and their opinion about it. They also discuss about
the situations and how that makes them feel about either what a
celebrities has done or what is happening in the entertainment
industry.
I looked at their set layout and they have different layouts
depending on what their content is about and what that particular
section is about looking at the kind of sets they have it has a
colourful scheme to it and is big and bold and this would grab the
audiences attention and pull them in and will catch their curiosity.
In terms of their social media I have noticed that they post the
pictures that they take to their Instagram the articles to Facebook
and tweet about when the show is going to be on and the gossip
of the entertainment industry. Looking through this shows social
media they are trying to be connected to the audience and update
them about the show through their social medias
3. The MTV entertainment channel has a broad range of topics that they cover.
Looking through their channel I have noticed that the content on the website
varies to different things that are happening in the entertainment industry. We
see interviews with famous people. But also the famous people having a kind
of monologue about their work and the inspirations they have had to come
up with these ideas. We also see hosts talking about music and their favourite
ones. There is a somewhat traditional format with someone hosting the show
and giving us the information about the entertainment
MTV sets are very vibrant and they stand out mixing colours together and
grabbing the audiences attention I have noticed that this also happens on the
set of E news. This has showed me that I need to think about the colour
scheme of our show. One of the man logos MTV have are very vibrant and
unique. The pink on top of the yellow is very eye catching and each of the
colours compliment each other.
MTV entertainment are on all the social medias posting their content on the
different social media accounts such as Facebook, Instagram and twitter. On
their Instagram page we see that it is very visual posting videos and
photographs that are happening in their shows or events that are coming up.
On their twitter page they post shocking news that are happening and some
campaigns about what has happened in the news. Their twitter informs us
about what is going on around us.
4. Blue peter is a very informal show they cover a different range of topics. The range
of the content that they provide do a different range of things they inform and
entertain you about a broad range of things they can also teach you about how to
draw for example. The blue peter website and social medias are very interactive
and their aim is to connect with their viewers. They have people sending things into
the show and showing their work on the show.
The reason why I have picked the show blue peter to analyse because they have a
lot of connectivity with their audience which is one of the aims for our show. The
layout of their shows website is very colourful and this is the same with the other
entertainment news websites as well the aim to grab your attention and make you
through the content they have on the site.
Looking at the structure of blue perter this has made me start thinking about how
we can connect with our audience and how to get them to send things into our live
stream that are related to entertainment. The audience can send in things that they
want to see that covers entertainment which means that we will be providing our
audience with content that they want to see.
The set layout that they have on blue peter has a very informal atmosphere. This is
the same with the other entertainment news shows that I have seen. It seems like
these kind of shows are trying to connect with their audience by have a inform vibe
to them. They create this informal vibe through their set layout we see sofas and
vibrant colours which to the audience shows that it is very informal. In the colour
scheme of the blue perter show we can see the shows colours throughout their
different sets which helps the audience connect to what they are seeing and will
know that what they are watching is the blue Peter show just by the colour scheme.
5. Entertainment news logos
Here are different entertainment news logos there are
different simplistic and colorful logos and they have their
own unique style to them.
The E news logo has a color theme and you can clearly
see that there is a color theme. I want our audience to be
able to see that we have a color theme even if it is
colorful and unique.
Out of all the logos that I have looked at I like the MTV
logo the best because it is very unique and stands out
from the rest of the logos I like how the M is in the
background and has a unique style to it.
My group said that out of all the designs that I have
showed them that they like the design if the MTV Logo
the best because it stands out among the rest of the logos
that I have shown them
6. Different entertainment news presenters /editing style
MTV news
https://www.youtube.com/watch?v=W4
mgKPyrMnE
https://www.youtube.com/watch?v=w
RxOlNXPijQ
Billboard MTV news
https://www.youtube.com/wat
ch?v=iwJ3p6eJk9E
Complex news
https://www.youtube.com/watch
?v=WLxWRH3cpeI
I have looked at different entertainment news shows and how they are presented you can see the personalities of the presenters
shine through and you can hear it in how they present the news. Watching the different presenters I have decided that I want
our presenter to have a informal vibe about them. I think that this would draw in our target audience and it would appeal them
then having a very formal presenter that didn't’t connect with our young audience.
The editing style of the entertainment news shows that I have watching is that they cut to the presenter and the entertainment
they are reporting about. It helps the audience know what they are talking about. For example if they are reporting on music
they have a interview with the person or cut to the music video or music that they are talking about. For example if they are
talking about drama that has happened on social media they would cut to what they have tweeted for example. Which puts what
they are talking into perspective.