1.
WELCOME
The COVID Trap™
June 2020

2.
Steve Middleton
Senior Business
Engagement Manager
Today’s Facilitator
Stefan Wissenbach
Founder &
Chief Engagement Officer
Today’s Speaker

3.
Slides
The COVID Trap™ June 2020
Will be shared shortly after
the webinar via email with
webinar recording

4.
THE COVID TRAP™
3rd
June 2020
Stefan Wissenbach
Founder
]

5.
• Defining The COVID Trap - The Evidence.
• How to identify whether your team is
experiencing this phenomenon.
• What you can learn that will help you
strengthen your team in the future.
• How to build a truly Engaged Purpose that is
a sustainable and renewable source of
energy, inspiration and motivation.
• Q&A
Agenda
The COVID Trap™ June 2020

6.
DEFINING
THE COVID TRAP

7.
A short-term substitute for
an Engaged Purpose
COVID-19 has united
us against a common enemy
The calm before the storm
The
COVID
Trap
’
The COVID Trap™ June 2020

8.
84
%
Of companies believe employee
engagement has gone up
Willis Towers Watson - Deeper Dive into the Employee Experience
Implications of COVID-19 (22 April 2020)
The COVID Trap™ June 2020

9.
90
%
Of companies believe their
culture has improved
Willis Towers Watson - Deeper Dive into the Employee Experience
Implications of COVID-19 (22 April 2020)
The COVID Trap™ June 2020

10.
Our
evidence
An upward increase in overall
employee engagement of
more than 5%
during the COVID-19
quarantine period
(1 March - present)
The COVID Trap™ June 2020

11.
Crisis
response
What the business does in response to
the pressure of the crisis and how the
leaders communicate may contribute to
creating temporary employee
engagement that characterises
The COVID Trap
The COVID Trap™ June 2020

12.
• Abruptly shifting to a work-from-home model
• Changes to the sales and service model
• Revamp of products or service in response to the
pandemic
The COVID Trap™ June 2020
The business
What’s changed

13.
The business
The opportunity
• Keep the innovation going by identifying and
celebrating teams’ efforts
• Capture what was learned from experience –
achievements and what’s giving the most energy right
now
• Seize the opportunity to improve the business based
those learnings
• Communicate findings/learnings to team to maintain
energy and momentum
The COVID Trap™ June 2020

14.
Leadership
communication
What’s changed
• Tone: Changes in message tone and volume impact
employee engagement
• Frequency: Have leader communications increased in
volume during the crisis?
• Structure: Is leadership communication clear and
structured/have important foundations such as review
meetings fallen by the wayside?
• Content: Do messages from leaders have more
emphasis on concern for employee wellbeing than is
the norm?
The COVID Trap™ June 2020

15.
• Recognise that the team has responded well to
increased communication from leadership
• Recognise how much employees value leadership
that values them.
• Continue to communicate about employee value and
wellbeing regularly will help keep engagement high
• Seize the opportunity to find out what is working well
for them in the moment, and utilise that feedback to
improve communications (and engagement) in the
future.
The COVID Trap™ June 2020
Leadership
communication
The opportunity

16.
IDENTIFY
THE 5 KEY INDICATORS

17.
Employees finding new
ways to work more
efficiently from home
Indicator
#1
The COVID Trap™ June 2020

18.
Employees going the extra
mile to retain clients
Indicator
#2
The COVID Trap™ June 2020

19.
Employees embracing
necessary changes quickly
and following through to
make them happen
Indicator
#3
The COVID Trap™ June 2020

20.
Employees spending extra
time to encourage and
connect with their
co-workers
Indicator
#4
The COVID Trap™ June 2020

21.
Employees and
management teams
working harder to
respond quickly
Indicator
#5
The COVID Trap™ June 2020

22.
• Employees finding new ways to work more efficiently
from home
• Employees going the extra mile to retain clients
• Employees embracing necessary changes quickly and
following through to make them happen
• Employees spending extra time to encourage and
connect with their co-workers
• Employees and management teams working harder to
respond quickly (important when circumstances
change drastically overnight)
The COVID
Trap
Indicators
The COVID Trap™ June 2020

23.
POLL

24.
Finding new ways to
work more efficiently from home
Going the extra mile
to retain clients
Embracing necessary changes
quickly and following
through to make them happen
Spending extra time
to encourage and connect with
their co-workers
Employees and management teams
working harder to respond quickly
The COVID Trap
Indicators
Characteristics
of an
engaged
workforce
united around a
common purpose
The COVID Trap™ June 2020

25.
Current
Purpose
Covid-19 is acting as a ready-made
Engaged Purpose — a rallying point
that brings us together and
generating higher levels of
engagement.
The COVID Trap™ June 2020

26.
LEARN
HOW TO STRENGTHEN YOUR
TEAM IN FUTURE

27.
What can you learn
that will help strengthen your team in the future?
OBSERVE
Behaviors occurring
outside the norm
ASK
How to your team
actually feel?
The COVID Trap™ June 2020

28.
OBSERVE
What did you
see happening?
Think about those moments when the team has
truly gone above and beyond, such as the final
sales push to get to goal before year-end,
the roll-out of an important new product,
or integrating a newly-acquired business.
This is about what they did –
and importantly how they went
about doing it.
The COVID Trap™ June 2020

29.
OBSERVE
What innovations
did you observe?
You probably saw employees going
the extra mile, pouring extra effort
and hours into their work.
Chances are good you saw a lot of
organic enthusiasm and employees celebrating
each other’s efforts and wins.
The COVID Trap™ June 2020

30.
OBSERVE
What unique
responses did
you observe?
Our teams have absorbed and acclimated
to huge degrees of change over
a compressed time frame.
The pressure on them has been
immense, notwithstanding the
pressures and worries COVID posed,
such as home-schooling, health concerns
for loved ones, and the impact of isolation.
The COVID Trap™ June 2020

31.
OBSERVE
What surprised
you most?
Unity of team spirit?
Ease with which change
Was accepted?
Willingness to solve problems?
The COVID Trap™ June 2020

32.
ASK
How does your team
actually feel?
The COVID Trap™ June 2020

33.
ASK
Reflect
• What work related achievements are you proudest of
since the outbreak of COVID-19?
• During the lockdown period, what’s been most
rewarding about working from home?
• During the lockdown period, what’s been most difficult
about working from home?
• What new skill or learning have you gained during the
lockdown period?
The COVID Trap™ June 2020

34.
ASK
Present
• What are you most worried about right now, related to
work?
• What are you most excited about right now, related to
work?
The COVID Trap™ June 2020

35.
ASK
Future
• What new possibilities do you think have arisen as a
result of COVID-19 (for you or the business)?
• What do you feel has changed for the better as a result of
COVID-19 that we should continue doing, and why?
• If we’re learning from the past, what should we stop
doing, and why?
• Thinking about the way you’ve personally adapted to
COVID-19, what suggestions do you have for the
company or your co-workers?
The COVID Trap™ June 2020

36.
How does your team
actually feel?
…it would be fascinating
to find out…
The COVID Trap™ June 2020

37.
BUILD
AN ENGAGED PURPOSE

38.
ENGAGED
PURPOSE

39.
THE POWER OF
PURPOSE

40.
P
U
R
P
O
S
E

41.
What would your
staff say…
…and would they all
say the same thing?
The COVID Trap™ June 2020

42.
Engaged
Purpose
The evidence
• 85% of purpose-driven companies saw
growth in revenue
• 42% with no purpose saw revenue drop
• 77% of millennials choose workplace
due to Purpose
The COVID Trap™ June 2020

43.
Engaged
Purpose
Our evidence
Businesses where employees score
the purpose greater than 75 (green)
are growing headcount
TWICE AS FAST
as businesses where scores are
less than 75!
The COVID Trap™ June 2020

44.
Engaged
Purpose
Our evidence
Businesses where employees score the
purpose less than 50 (amber or red)
experience retention that is
4 x WORSE!!!
than businesses where the score is
75+ (green)
The COVID Trap™ June 2020

45.
Engaged
Purpose
Our evidence
86% of businesses where employees score
Purpose 75+ (green) have an overall
score that qualifies them as
Engaged Organisations!
The COVID Trap™ June 2020

46.
Engagement
Multiplier’s
Purpose
Unlocking hidden potential and improving the
lives of owners, leaders and employees
We enable businesses with brave, caring, identifiable owners
and leaders to measurably improve morale, culture and retention;
and innovate, thrive and grow.
We are deeply connected to, and energised by, the transformational
impact of ‘engagement’ for both businesses and individuals.
We are proud and protective ambassadors of our
authentic, caring community, and culture where personal
growth and unique abilities are championed, enthusiasm
abounds and fun is a priority!
The COVID Trap™ June 2020

47.
Personal
example of
the power
of Purpose
www.oliverwissenbach.co
m
The COVID Trap™ June 2020

48.
Personal
example of
the power
of Purpose
The COVID Trap™ June 2020

49.
Magic Future
Foundation’s
Purpose
100 schools in
less than a year
The COVID Trap™ June 2020

50.
Magic Future
Foundation’s
Purpose
The COVID Trap™ June 2020

51.
Personal
example of
the power
of Purpose
The COVID Trap™ June 2020

52.
Your
Purpose
How to build a truly
Engaged Purpose that is
a sustainable and renewable source
of energy, inspiration and motivation
The COVID Trap™ June 2020

53.
Please select the top 3 items that provide you
with the greatest energy, excitement and
passion at Engagement Multiplier.
Remove stress/pain from others
Help others to experience success
Learn and discover new things
Experience personal growth/success
Partner with others
Have a role in our client's success
Improve the life of employees
Simplify the complex
Educate others
Solve problems
Improve the lives of business owners
Gain exposure to multiple businesses & industries
Feel great about a client reaction
Coach others
Be part of a movement
ASK
The COVID Trap™ June 2020

54.
DEFINE “Unlocking hidden potential
and improving the lives of
owners, leaders and
employees”
Improve the life of employees
Be part of a movement
Help others to experience success
87.3%
61.5%
46.2%
The COVID Trap™ June 2020

55.
CONNECT
Do you connect with the purpose statement?
YES NO
Do you feel we currently live the purpose as
stated?
YES NO
Any additional thoughts/feedback?
The COVID Trap™ June 2020

56.
Step by step
guide
The COVID Trap™ June 2020

57.
We can’t predict the future,
but if we can accurately learn
from the past, we can
confidently act in the present
and thrive in the future
Avoid the
COVID Trap
and Emerge
Stronger
The COVID Trap™ June 2020

58.
Next
Steps
Emerge Stronger Program to:
• Identify whether your team is experiencing The COVID
Trap phenomenon through quantitative and qualitative
feedback.
• Learn from their feedback strengthen your team and
grasp the opportunity ‘ride the wave’ of the in the
future.
• Build a truly Engaged Purpose based on understanding
where your team score and using our Engaged Purpose
Workbook.
The COVID Trap™ June 2020

59.
Emerge Stronger Program
To strengthen your team in the future?
Qualitative and quantitative data and insight that enables smart decision making
The COVID Trap™ June 2020

60.
NOW
IS THE TIME

61.
Q&A
www.engagementmultiplier.com/emerge
support@engagementmultiplier.com