1. A marketing campaign is everything that the distributors have published in
order interest a wider audience and to make their product more known.
Successful marketing campaigns use cross media platforms to reach a
wide audience, for example: Trailer, Print, Radio, Web, TV. They also use
continuity between their products and will have a USP. They use different
formats of media to advertise their products so that they reach a wider and
more varied target audience.
MARKETING CAMPAIGNS

2. THE HANGOVER PART III
The Hangover 3 is an American comedy, it is the sequel to the 2011 Hangover 2 which
reached $581,464,305 at box office. The Hangover 3 is produced by Legendary pictures
and distributed by Warner Brothers Pictures. The production company budgeted $103 million
to produce the film and since it has been released on May the 20th it has already made
$272,874,000 through box office. The 3 movies all together have been very successful in the
industry.

3. THE HANGOVER 3 – FILM TRAILER
Above are two trailers for The Hangover 3. The top trailer is the official trailer for the film, this
was released in April 11 2013 before they released this they released a teaser trailer on the
27th of March 2013 to show the viewers a little taster of the film. The trailers were initially
released onto YouTube for viewers to watch them, they were then later released onto TV to
reach a wider audience and to make the public more aware of the film.
Film trailer 1 Film trailer 2

5. The Hangover 3 have a huge poster campaign with over 20 different posters. They all vary with
different characters featured on them, some have individual characters featured, some are group
posters and some even have the animals that are in the film featured on them, for example the monkey
or the giraffe. More than half of the posters have the headline ‘It all ends.’ this shows the readers that it
is the end of the trilogy and the end of an ere. The posters all have the same sort of layout which
created continuity between their products. The reason for creating so many different posters to
advertise the film is so that they can reach a wider audience and so that they appeal to different
audience segments.

6. ANALYSIS OF POSTERS
This is one of the main
posters, It has all 3 of
the main character
featured on it, this will
attract a much wider
audience as people will
know straight away
which which movie the
poster is from. As you
can see this poster has
the same heading as
the third poster which
shows continuity. All 3
posters have the same
sub heading ‘Part III’
This type of
poster features
a single
character. This
poster would
attract more
females as it
features Bradley
Cooper who is
an attractive
actor.
This is
another main
poster, the
reason it is so
popular is
because it
shows two of
the characters
having conflict
which will
attract a big
audience as it
will entice
people to
watch it to see
what
happens.

7. ON THE WEBSITE
The Hangover website is full of advertising ways in which to promote the film. As soon as you
open the website cinema dates pop up onto you screen, this shows the viewers that the film is
already out in the cinemas, where and what time they are shown. The website also has a
gallery on it where you can view pictures of the cast and films by clicking on the tap at the top.
There is also a tap situated at the bottom of the screen which shows you Alan's Tumblr if you
click on it, this shows you more about his character and what he enjoys. Again on this tab at
the bottom it also shows a game that you can play ‘Giraffe or duck’ which is a scene from the
movie featuring the giraffe. All of these features on the website help to promote the movie and
target a wide audience by having games for the younger audience, music and pictures for the
older audience.