A Discovery Engine

1. Pin It.
Pin It.
PIN IT!
Save-and-Share Photo Sites:
A Look at Pinterest and Clipboard
by @ShaunaCausey

2. Ragecomics.com

3. Pinning: It’s like a sport…

4. Pinterest.com
“Hottest start-up in Silicon Valley.” -WSJ
“Twitter for photos.” -Technorati
“Proving competition for Facebook.” –The Texan
Delicious + Flickr + Twitter in one site.

5. Pinterest: 101
SET-UP
• Add profile info
• Link Facebook and Twitter
USE
• Upload images or vidoes (pins)
• Include a click-through link for
each pin
• Repin other photos from the
feed
PROMOTE/ENCOURAGE SHARING
• Add a “follow” or “pin it” button
from your site
• Integrate Pinterest into your
communication plan: drive
traffic and promote your boards
across platforms.

6. Pin. Save. Share any photo.
What is Pinterest? A place to organize and share
all the beautiful things you find on the web.

7. What is it?
Photo sharing social website and mobile app
Profile, ne
ws
feed, and
photos
arranged
by groups
(boards)

8. The user’s feed:
A stream
of photos
from
everyone
you’re
following

9. Pinterest: Why It Stands Out
• Simple, Easy Design:
“One of the primary aspects that set Pinterest
apart from other bookmarking services is
rethinking how images should be presented to
the user.” -DesignShack
• Low maintenance for brands
• Strong sharing component
• Fosters aspirational actions around our
interest graph
• Sales Potential: Is it finally social commerce?

10. Pinterest Stats
Compete.com

11. Pinterest Stats
Google

12. Who’s on the site?
Google

13. Who’s on the site?
Google

14. Pinterest: why all the hype
about a few brands?
• Most the media examples were early adopters
• Tell a story throughphotos
• Cross promote from other social sites
• Follow active users back
• Pin product regularly
• Learn and adapt based on community favorites
(repins and likes)
• Find creative uses

15. Poll: Why do you use Pinterest?

16. #1 Find and save recipes

17. #2 Fashion ideas

18. #3 Inspirational Quotes

19. #4 News updates

20. #5 Home ideas

21. #6 Research on trip planning

22. #7 Funny photos

23. #8 Cute kid pics

24. Brands and Examples

25. Pinterest: Brands Who Rock…
• Whole Foods
• Land’s End
• ModCloth
• West Elm
• Etsy
• Birch Box

26. Featuring
Fan Faves

27. Contests

28. Land’s End: Pin It To Win It Contest

29. Activism

30. Awareness for an event

31. Sharing Ideas

32. Pinterest: What’s next?
• Affiliate sales (in some form)
• Forecasting trends
• Crowdsourcing

33. Just a few ideas for brands...
• Behind the scenes shots
• Brand lifestyle boards
• Employee and community wish lists
• Posts about location/geography near the office
• Infographics
• Announce news- graphic press release

35. A note about Clipboard: the
Pinterest for geeks…

36. Clipboard.com
A place to save and share the web.

37. Clipboard: Why It Stands Out
Besides having a similar experience to
Pinterest, Clipboard stands out for a few
reasons:
1) Easy to save text, not just photos:
Save tweets, articles, and photos, entire
web pages and photos.
2) Public and private clipping
functionality
3) Technology: easy to use Clipper tool
for text and photos

38. Want a beta invite to Pinterest or Clipboard?
Or, have something to add? Let me know:
ShaunaCausey@gmail.com
Pinterest.com/ShaunaCausey
Clipboard.com/Shauna