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Question 1

  1. 1. Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  2. 2. My media products: Vibe (front cover) and Q magazine (contents and double spread)
  3. 3. By researching various magazines related to my chosen genre (hip – hop) online and looking through them in person, I found myself to take the most inspiration for my media products from Vibe and Q magazine. Their house style and complimentary colour schemes are what I not only thought appeared visually pleasing to read, but was also eye catching for customers who were to walk past these magazines in store/public – which I believe is an important element to any product associated with media. I was fond of the use of lines and block shapes that Q magazine had incorporated on the pages of their magazine throughout, especially their contents page. Not only does this help readers navigate through the magazine and separates each section of a page (i.e. columns) , but also adds a sense of art, which to many hip – hop lovers would see the genre as as you would see this expressed through graffiti especially, so I tried to add shapes in my products focusing, more on lines. A target audience of young adults to late 20’s, which is also my aim, would be most attracted to this class of magazine, as the styles are more sophisticated. The literacy involved in both magazines would also be more suited to this target audience due to it’s mature tone and wording, so again I tried to make my articles and any other words at this level of reading as much as I could.
  4. 4. I believe my magazine has many of the conventions for a magazine, as it contains: Skyline Masthead Issue date and number Main image Sell lines Headline Pull quote Barcode and price
  5. 5. Issue date and number Contents title Main image Magazine logo Websites/Social Media Features Regulars/Reviews Page numbers Articles description Smaller images Magazine logo Issue date and number Page numbers Contents title Articles description Websites/Social Media Smaller images Regulars/ReviewsFeatures Main image
  6. 6. Main image Pull quote Article – separated in columns Title Subheading/Introduction Drop Cap Photo/Author credit Main image Article – separated in columns Title Subheading/Introduction Drop Cap Photo/Author credit
  7. 7. I had taken Vibe’s front cover as one of the front cover’s to analyse, and also to take inspiration from since it is a hip – hop magazine. I very much liked the layout of this front cover, and the way the fonts of text and colour schemes had really matched and emphasised the theme of hip – hop in a sophisticated way, whist also appearing refined and polished at the same time. For my contents I was attracted to how Q magazine’s layout was for their contents page. There was a fair balance between image and text, with one overpowering too much to the other. Articles and page numbers were nicely separated by lines, text colour and size – allowing the reader to guide themselves through the page. I wanted a similar design implemented in my media products. The double spread which I had taken most inspiration from was from Vibe, which also had similar designs to Q magazine’s double spread (as shown earlier – Rihanna). However I stuck with Vibe since it is a Hip – Hop magazine. What attracted to me the most was the simplicity of this, the colour scheme mainly consisted black, white and yellow but it gave a polished look which is eye catching. Again, I wanted a implement a similar design to this using minimal colours so that it matches to this professional magazine as much as possible.
  8. 8. My images vs. real artists By looking through many professional pictures taken of famous Hip – Hop, I found myself to have taken pictures similar to of J. Cole and Kendrick Lamar. Both these artists are very dominant in the music industry of this genre, so I thought that by taking their poses, clothing and facial expressions into account whilst taking pictures of my model, it will help give ideas to the audience of what genre my magazine is. I also admired how these artists kept their poses and clothing as neutral as possible, whilst holding their status at the same time. Although wearing snapbacks and gold chains are considered as a staple piece of accessory in the urban culture, it does give off a very fierce vibe. Personally I did not want that as I wanted these images to not be overly predominant, as I wanted my double spread article and front cover image to have the most ‘power’. But I also wanted them to hold some sort of status since they are featured in my contents, and as you can see I think that I have manage to capture this well
  9. 9. Pia Mia vs my model for front cover Pia Mia’s fashion is very relatable to the fashion codes of hip – hop, as she is often seen wearing snapbacks and jewelry. Although she is mostly associated with the genre R&B she has collaborated with hip – hop artists such as Chris Brown, and has studio versions of her covers from songs such as Drake, and so because there are links it’s another reason why I had chosen Pia as the female example for a female artist to look at for my chosen magazine’s genre. Instead of using snapbacks and ‘flashy’ jewelry I decided to dress my model in a more simple, casual everyday look whilst maintain a sense of control through facial expressions and body posture. By wearing beanies and a leather jacket I thought that it would give off a more modern, urban appearance and the audience would easily guess as to what genre my magazine is by this, as you would not associate this clothing to Pop music or Dance, for example.
  10. 10. Hip – Hop Group images comparison: “Triple Threat” vs N.W.A For my group models I took N.W.A as my inspiration. They are considered one of the groundbreaking Hip – Hop group of all time as they are what made the ‘birth’ of gangsta rap and Hip – Hop to the West Coast. Here I had found a image which caught my eye, and which I thought I could use for my double page spread. Along with their clothing and jewelry, I liked the position of them sitting, as it gave of a natural, ‘free’ appearance. However I wanted a fierce, dominant vibe to compliment my article, so I made my models stand by a wall which by coincidence matched very similar to an image of N.W.A I had found on Google (on the right). I had made my models to where dark clothing, with hints of white and grey to go with my colour scheme, and brands related to the fashion of hip – hop, such as Air Jordan. The only element I did not add were the use of gold chains and snapbacks, as I did not want to exactly follow the stereotypical code of what hip – hop artist have to wear and so that the reader can focus more on their facial expression than to be distracted from any shiny and wealthy since hip – hop is about more about the artist, not the money.

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