IBM Application Acceleration Solutions

®

IBM Application Acceleration Solutions

Steven Cawn
World wide Sales Leader
scawn@us.ibm.com

© 2011 IBM Corporation

IBM Software Group | WebSphere software

Agenda

Business Considerations
Acceleration Solutions
– Public Networks
– Hybrid Networks
Conclusion

2 2


Some Simple Questions:
•Do you have an Internet presence?
•Do you support a broad (international) customer
base?
•Do you have inconsistent response time across
your user population?
•Are you trying to provide a more consistent
experience to your users?
•Are you looking to improve end user response times?
•Are you currently utilizing or are you considering Cloud
computing?
•Are you currently using or are you considering using
Software as a Service applications?
•Do internal users or applications need to consume
those applications?
•Is latency of those in the cloud applications
acceptable or would optimizing it be of interest
to you?

3 3


Internet response time challenges negatively
impact revenue and user satisfaction
Average impact of 1 second delay in response time for Web users
Page views Conversions Customer Satisfaction
0%

-2%

-4%

-6% -7%
-8%

-10% -11%
-12%

-14% • Lost revenues
• Brand damage -16%
-16%
• More support calls
-18% • Increased costs

1. “The Performance of Web Applications: Customers Are Won or Lost in One Second,” Bojan Simic, Aberdeen
Group, November 2008
2. Source: Internet World Stats, Usage and Population Statistics, www.internetworldstats.com/stats.htm, December
22, 2010
4 4


The customer’s Physical Proximity to your server
impacts Internet Response Time (5 step process)
User Experience Performance Zones
Good Acceptable Unacceptable

Northern
European
Data Center
Internet
Latency

End User Locations

5 5

Adopting Public Cloud Based Infrastructure and
SaaS
Services

Cloud
IaaS Storage

Dev/
Test

Enterprise
Enterprise User
User
Enterprise
User
6 6


WebSphere Application Accelerator Solutions

7 7


Accessing Portal Page
Response Time to a remote user can take 10.5 Seconds Too
Slow!
95% of Total Response Time is Due to the Middle Mile

Your Data-Center Remote Customer
(Northern Europe) (Sydney)

1 2 3
First Mile Middle Mile Last Mile
Application processing time
Round Trip Time Bandwidth-related
and content generation
(RTT) x # Round transfer time
Trips
0.24 seconds 9.98 seconds 0.28 seconds
(31 x 339 ms)
From Stockholm to Sydney, rendering a typical 70k Web page with 25 objects requires 31
round trips

8 8


Same Page with an Efficient Middle Mile

Total Response time reduced to 3.2 Seconds with only
9 round trips

Your Data-Center Remote Customer
(Northern Europe) (Sydney)

1 2 3
First Mile Middle Mile Last Mile
Application processing time
Round Trip Time Bandwidth-related
and content generation
(RTT) x # Round transfer time
Trips
0.24 seconds 2.68 seconds 0.28 seconds
(9 x 298ms)
From Stockholm to Sydney, rendering a typical 70k Web page with 25 objects requires 9 round
trips with acceleration

9 9


Optimize application delivery all the way from inside the firewall to
the end user with ease

Bot
4 Bot
GET

2
DataPower
GET with AO

3

WebSphere Application
PUT Accelerator for Public Networks
5 1
Hacker
Web Services

Your Server
(Data Center)

1 Simple to deploy - no application 3 Reduce response time even further with Elastic 5 Enhance Security inside your firewall
changes needed caching inside your data center

2 Consistently reach customers regardless of 4 DDOS (malicious attack) protection amplified
location with enhanced performance that
offloads your server

10
10 10


WebSphere Application Accelerator for Public Networks
Key Values
“Out of the Box” integrated value through the powerful and flexible combination of the
DataPower’s Application Optimization (AO) package and WebSphere Application Accelerator
for Public Networks

Performance and Scale
– Maximized performance with advanced caching without application
changes
– Smart and dynamic offload under load conditions
– Business Value: stickiness, more transactions, higher productivity,
lower support costs, lower capital costs
Security Defense in Depth
– Secure handshake between Akamai and DataPower protects origin
WebSphere Application Accelerator from untrusted requests
– Added DDOS protection by preventing access to origin by non-
+ Akamai requests and absorbing attacks at Akamai’s edge, especially
when combined with dynamic offload
– Business Value: increase availability, decrease downtime-related
revenue losses, lower security risk
DataPower Streamlined Implementation
+ – Akamai and DataPower have customizable templates to take
advantage of powerful advanced capabilities without the time and
effort of advanced implementation
– Business Value: Faster time to value for existing and new
applications, no complex, costly changes to applications, reduces
complexity of approval process
WebSphere Application Server

11 11


The Power of Akamai and DataPower

12
12 12


WebSphere Application Accelerator Solutions

13 13


Motivations for Hybrid Networks
Business Technical

• Quickly respond to opportunities • Rapid deployment and
Agility and threats, while easily supported provisioning using the latest
by IT technical patterns

• Initiate campaigns that drive traffic
to key systems • Cloud and SaaS offer on-demand
Scalability
• Tolerate cyclical patterns without scaling
over spending

• Enable a new class of business
opportunities • Deliver high-throughput interfaces
Performance
• Recover wasted employee time and • Reduce wait times
effort

• Control access to internal and • Protect assets using a single
Security
external data source of authentication data

• Improve project success by • Encourage better implementations
Adoption/ by shortening operational paths
naturally encouraging adoption
Usability • Improve iteration speed
• Multiply staff productivity

14 14


What is a “Hybrid Network” – Before

SaaS or Hosting
DC#1

DC#2

Internet Local
Loosely controlled Tight control
Dynamic Static
Uncertain reliability Controllable
reliability
Untrusted by
necessity Highly trusted

15 15


What is a “Hybrid Network” – After

SaaS or Hosting
DC#1

DC#2

WAXHN: Akamai Network XE82
Overlaid Control AAA control point
Responds dynamically Caches dynamically
Certain reliability Self-balanced cluster
Trustable by design Hardened design

16 16


WAXHN Overview
Highlight Detail

• IBM WebSphere The leading enterprise infrastructure vendor working with the
Who leading Internet acceleration…
• Akamai Technologies

• Intend to offer …provider intend to offer a new DataPower Edge Appliance
XE82 and anew Akamai-operated service sold by IBM:
What • DataPower Appliance plus WebSphere Application Accelerator for Hybrid Networks
• Akamai service (WAXHN) that together …

• Quickly solve Cloud and SaaS … drastically reduces Internet middle-mile latency and
Why problems congestion, improves geographic reach and scale, and
encourages adoption of new Cloud and SaaS projects by …
• Improve latency, scale, usability

• IBM: DataPower hardware … bringing Akamai acceleration to enterprise use cases running
How on and through industry-leading DataPower hardware resulting in
• Akamai: 84,000+ server network …

• better business agility … blended advantages of traditional enterprise computing and
Result the latest Internet service offerings.
• lowered risk

17 17


WAX for Hybrid Networks
SaaS

3 4
Enterprise

2 DataPower
User

XE82 Edge
Appliance
IaaS

4 Enterprise
User

2 2 1
2
5
5 WebSphere Application
Dev/ Test

Your Data
Enterprise
User
Accelerator for Hybrid Networks Center
Cloud Storage

1 Simple to deploy - no application 3 Improves 3rd Party SaaS Delivery 5 Data Transfer
Enhance Security inside your
changes needed firewall

2 Close to any applications, 4 Applications hosted on Public Cloud
components, or data hosted in the Infrastructure as a Service,
Public Cloud i.e. Amazon EC2, Rackspace, IBM
18

18 18


WebSphere Application Accelerator for Hybrid Networks
Key Values
Improves performance and availability between any public cloud provider and the enterprise
data-center, to remove barriers and enable the growing adoption of cloud services
Performance and Scale
– Maximizes performance for 3rd party applications previously
outside of the enterprise’s control
DataPower XE82 – Facilitates move to cloud, without sacrificing performance and
Edge Appliance availability
– Business Value: stickiness, higher user productivity, lower support
+ costs, lower capital costs, higher ROI on cloud strategies
Improved Security
– Brings a new level of security through authentication,
authorization, and accounting
– Governs application access for cloud-built applications
– Carries cloud based content over secure Akamai network
– Business Value: increase availability, improved enterprise access
control to cloud-based applications, lower security risk
Streamlined Implementation
– Bridges data from enterprise data-center to any 3rd party data
source
WebSphere Application Accelerator – Seamlessly integrate on-premise and 3rd party cloud applications,
for Hybrid Networks regardless of proximity to the WebSphere infrastructure
+ – Business Value: Faster time to value for public cloud-based
Public Cloud Services applications, no complex, costly changes to applications, no
additional hardware required within the cloud

19 19


The Power of Akamai and DataPower
Uses 3rd party agent to measure from within the Enterprise, behind the firewall
into the Cloud

Customer owned - SharePoint
– 40% reduction in load time to sign in 3rd Party SaaS – Oracle CRM
and view dashboards • 2X faster with WAX-HN than direct
• From 13 seconds to 6.5 seconds
– Unaffected by Internet spikes resulting
eliminated for a 4 step transaction
in consistent, reliable performance
• Signed in, viewed dashboard,
– Bring cache into the Enterprise to pipeline report & downloaded file
further improve performance
20
20 20


IBM Application Acceleration Solutions -
Bringing It All Together

21 21


Summary
IBM’s Application Acceleration Solutions improve performance while
increasing security and control
Accelerates Cloud adoption
Provide significant business benefit with little or no modifications to existing
application infrastructure
Designed to meet high availability and high performance business
requirements
Available from IBM now

22 22


Additional Information
IBM Application Acceleration Solutions
http://www-01.ibm.com/software/websphere/products/application-infrastructure/application-
acceleration/index.html

WebSphere Application Accelerator for Public Networks:
http://www-01.ibm.com/software/webservers/application-accelerator-for-public-networks/

IBM DataPower XE82
http://www-
01.ibm.com/common/ssi/ShowDoc.jsp?docURL=/common/ssi/rep_ca/5/897/ENUS111-
115/index.html&breadCrum=DET001PT022&url=buttonpressed=DET002PT005&specific_index
=DET001PEF502&DET015PGL002=DET001PEF011&submit.x=7&submit.y=8&lang=en_USW
ebSphere Application Accelerator for Hybrid Networks

WebSphere Application Accelerator for Hybrid Networks
http://www-01.ibm.com/common/ssi/ShowDoc.jsp?docURL=/common/ssi/rep_ca/9/897/ENUS211-
219/index.html&breadCrum=DET001PT022&url=buttonpressed=DET002PT005&specific_index
=DET001PEF502&DET015PGL002=DET001PEF011&submit.x=7&submit.y=8&lang=en_US

23 23


Detailed comparison: WAX Public Networks and WAX
Hybrid Networks
WAX Public Networks WAX Hybrid Networks

External user pulls data OUT from your network Internal user pulls data IN to your network

Optionally enhanced by DataPower Appliance Requires DataPower Appliance

Custom packaged Akamai service Unique Akamai service + IBM appliance

Metered by Mega Page Views Metered by Megabits per second

Allocated by each Application Instance Allocated by Platform Instance (i.e. Internet Gateway)

Akamai SSL Certificates: Wildcard and Single Host Your own SSL Certificates

Availability SLA; 50% speed improvement Availability SLA

No licensed code Akamai licensed EULA code

Passport Advantage Fixed Term Addendum + Terms of Use Passport Advantage Fixed Term Addendum + Terms of Use

L0/L1/L2 Support is IBM L0/L1/L2 Support is IBM

L3 Support is Akamai L3 Support is Akamai

Customer Network Customer Network

WAX WAX
Public Hybrid
Networks Networks
DP Appliance DP Appliance
XS, XI, XE XE82

24 24


Thank you.
Any questions?

25

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