Great white paper from Bu

1. Facebook EdgeRank:
Cut Through the
Clutter and into the
News Feed
WHITE
PAPER

2. Introduction 3
Tip #1: Ask Questions 4
Tip #2: Post Games and Trivia 6
Tip #3: Interact with Fan Engagement 7
Tip #4: Use the Ticker 8
Tip #5: Incorporate Relevant Photos 10
Tip #6: Relate to Current Events 12
Tip #7: Incorporate Videos 14
Tip #8: Post Content for Time-Sensitive Campaigns 16
Tip #9: Include Links within Posts 18
Tip #10: Be Explicit in Your Posts 19
Conclusion 21
www.buddymedia.com 2

3. Introduction
The Facebook News Feed has become one of the most
according to comScore1
increasingly important for you to implement a strategy
1
www.buddymedia.com 3

4. Tip #1:
Statistical Review:
www.buddymedia.com 4

5. VichyUSA
requested user
feedback on a giveaway
that it was considering
sending to its Facebook
fans. Notice that fans
responded well when
asked for input.
Brides used
Facebook Questions
to create a poll that
gauged its fans’ opinions
on wedding gifts.
Overwhelmingly, the fans
chose money over actual
wedding gifts.
www.buddymedia.com 5

6. Tip #2:
CheapOair.com
played a caption
game with its fans and
asked for some
creativity in describing
a skier jumping
off a mountain.
www.buddymedia.com 6

7. Tip #3:
6pm.com kept the
conversation going by
responding to and tagging
fans that wrote about a
photo. When tagged in
the comments section,
fans received notifications
driving them back to the
conversation.
www.buddymedia.com 7

8. Tip #4:
When fans like
a page, in this case
Groupon, their friends see
the action in their tickers.
When they scroll over the
story, they can then
like the page without
having to leave.
www.buddymedia.com 8

9. When a brand
posts a photo, in this
case Lot 18, the photo
appears not only in
the News Feed, but
also shows up as
a ticker story.
www.buddymedia.com 9

10. Tip #5:
Poppin showed
off a photo with one
of its employees and
a television star.
www.buddymedia.com 10

11. Bottega Veneta
added photos into an
album, which published
to the News Feed and
allowed users to view
multiple photos
at once.
www.buddymedia.com 11

12. Tip #6:
2
Statistical Review:
www.buddymedia.com 12

13. The Today Show
posted on the morning
after a State of the
Union Address, but
instead of focusing on
the speech, the post
focused on the First
Lady’s outfit.
The Dallas
Mavericks posted a
status update that
promoted an upcoming
game and received
hundreds of likes in
response.
www.buddymedia.com 13

14. Tip #7:
about.
Overstock.com
provided value to its
fans with a YouTube
video that showed
the value of putting
furniture in the center
of rooms.
www.buddymedia.com 14

15. Under Armour
gave its fans a
YouTube video that
showed off a workout
that users could do
to strengthen core
muscles.
www.buddymedia.com 15

16. Tip #8:
Bridgestone Tires
gave fans a sneak
peak of its Super Bowl
advertisement right after
the Giants and Patriots
each won playoff games
to advance to the
Super Bowl.
www.buddymedia.com 16

17. The House of
Dereon intrigued fans
by posting a sneak
peek of its inspiration
for the spring
collection.
www.buddymedia.com 17

18. Tip #9:
Carol’s Daughter
first asked its fans a
question about hair, and
then included a link to a
blog post in the status
update to provide more
information on
the topic.
www.buddymedia.com 18

19. Tip #10:
Statistical Review:
Better Homes
and Gardens asked its
fans to like a post if their
pets ever made them
laugh. In less than 20
minutes, well over
100 fans followed the
call to action.
www.buddymedia.com 19

20. Parents magazine
asked its fans to share
a photo. The simple
photo promoting family
happiness was shared
nearly 500 times in a
matter of hours.
www.buddymedia.com 20

21. Conclusion
Do you have more questions?
Contact Buddy Media at inquiries@buddymedia.com to learn how our social marketing suite
can help your power connections.
buddymedia.com
ddymedia
+Buddy Media
www.buddymedia.com 21