Let's pretend
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Playing is simple, even a child can do it, but designing something simple is hard. How can we combine prototyping with production software to get our ideas in front of real people? How can we evolve our software over time? How do we measure if something is fun? I will talk about how Ruby’s flexibility and a strong testing ethos can bring some sanity to this uncertain world. And when I say testing, I’m not just talking about RSpec, Cucumber or Capybara, I’ll share stories from Mightyverse about how we test whether our software actually “works” for the people who use it — sharing failures, I mean, learning, as well as success.
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Let's pretend
- 1. Let’s Pretend Sarah Allen @mightyverse
- 2. Mightyverse A network for sharing language & culture
- 3. Mightyverse A network for sharing language & culture ! where the people create and benefit from a global corpus of human spoken language.
- 4. Marketplace for Language collections of language around an experience native language videos with translations across multiple languages
- 5. Social Mission Almost 50% of the world’s languages are endangered One goes extinct every 2-3 weeks A global, crowdsourced living language community can make documenting an endangered language easy and accessible to all.
- 7. 2008 Mightyverse web app — Rails 2.1 — Globalize — whatever we used before devise !
- 10. 2008 Mightyverse web app !
- 11. 2008 Mightyverse web app - need to add recording feature !
- 12. 2008 Mightyverse web app - need to add recording feature - and fix a few bugs !
- 13. 2008 Mightyverse web app - need to add recording feature - and fix a few bugs ! - and I needed to learn Rails
- 14. 2008 Mightyverse web app - need to add recording feature - and fix a few bugs ! - and I needed to learn Rails and Ruby
- 15. 2009 Mightyverse web app - need to add recording feature - and fix a few bugs
- 16. 2009 Mightyverse web app - need to add recording feature - and fix a few bugs - finish application development
- 17. “the smallest thing you can build that lets you quickly make it around the build/measure/learn loop” ! — Eric Ries
- 18. Tests Define the Product
- 22. learn: what do we know? (numbers are good) hypothesis: what do we believe? (numbers are good) test: how can we check against reality? analyze: does the data support our hypothesis?
- 23. the majority of the people in the world speak a second language
- 24. How do we find this huge audience of language learners? “ ”
- 25. How could our target audience find us?
- 26. “How can you say...” Google Searches in English Google http://www.google.com/trends?q=how+do+you+say&ctab=0&geo=all&date=all&sort=0
- 27. “How can you say...” Google Searches in Spanish Google
- 33. 8x increase in search traffic thru SEO
- 37. Rails 3 upgrade
- 39. broke caching
- 40. fixed caching
- 41. green tests
- 42. green tests WTF?
- 46. Alert
- 47. Every web application should have an immune system.
- 50. What is does it mean for software to work?
- 51. Language Exchange Social Game Language learning process should be reflective of the interaction they are seeking: social, engaging, fun Web App Mightyverse Database View Record Request Juan Bill Xian
- 52. Content Creation Feedback Loop People can also ask their friends to record phrases Mightyverse Database Phrase Contributors
- 53. Content Creation Feedback Loop Thank you in Japanese More Search Results Mightyverse Database Phrase Contributors Phrase videos create phrase pages
- 54. Content Creation Feedback Loop Thank you in Japanese More Search Results Mightyverse Database Phrase Contributors Web App Phrase pages drive traffic
- 55. Social Mission of Mightyverse Almost 50% of the world’s languages are endangered One goes extinct every 2-3 weeks A global, crowdsourced living language community can make documenting an endangered language easy and accessible to all.
- 57. Crowdfunding Lean Startup Landing Page technique - create an ad for your product - measure click-thru to validate an idea
- 58. Crowdfunding Lean Startup Landing Page technique ++ - start with an ad for your product - collect advance orders - only create the product, if you raise enough funds to build it
- 59. 4 Drivers of Crowdfunding Success Make a video (raise 115% more) ! Multiple founders (raise 94% more) ! Ask for less than $10,000 ! Experience running a successful campaign
- 60. 4 Drivers of Crowdfunding Success Make a video (raise 115% more) ! Multiple founders (raise 94% more) ! Ask for less than $10,000 ! Experience running a successful campaign <$10K 38% success < $50K 18% success < $100K 7% success
- 63. Life Cycle of a Phrase
- 64. Designing a game
- 65. Getting Gamification Right by Sebastian Deterding Meaning Connect to personal goals and passions ! Mastery Goal + rules create interesting challenges ! Autonomy A sense of freedom, the ability to curiously explore opportunity”
- 66. for learning “ ” Fun is just another word RAPH KOSTER
- 67. “ Fun is just another word for learning under optimal conditions ” SEBASTIAN DETERDING
- 68. Getting Gamification Right by Sebastian Deterding Think design process not features. ! Know your users: you are not your target audience.
- 69. Getting Gamification Right by Sebastian Deterding Create a paper prototype. Play test and iterate.
- 71. Test #1 Did we have fun?
- 72. Test #1 Did we have fun?
- 74. Best Practices in Language ! Immersive yourself in your new language Don’t speak your native language Avoid relying on translations
- 75. Test #2 Are we moving toward our goal?
- 76. Test #2 Are we moving toward our goal?
- 82. Test #2 Are we moving toward our goal?
- 83. What did we learn? Both games were fun. ! This game was much simpler. Only required one bilingual player. !
- 84. What did we learn? Both games were fun. ! This game was much simpler. Only required one bilingual player. ! This could actually work as a card game…
- 85. unit of progress for start-ups “ Learning is the essential ” ERIC RIES
- 86. Test #3 Would anyone else play our game?
- 88. Shut up and sit in the corner and watch. See if people who play your game are having fun and playing the way you expect, and are able to learn the rules easily “ ” MATT LEACOCK
- 96. M. E. Stevens
- 102. What did we learn? Validation of our language learning model - helps people learn - sparks curiosity - scalable across language ! The game created an ecosystem !
- 103. New Experimental iPhone App ! ! ! ! ! ! ! ! Thanks John Fox! @djembe
- 104. Tweet @mightyverse How do you say “_________” in Spanish? #rmr2014 ! or ! @mightyverse How do you say “_________” in Japanese? #rmr2014
- 105. “Agile is what works. ” KENT BECK