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SXSW 2015 - The Human Brain Vs Innovation Overload

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As technologists, marketers and entrepreneurs we are challenged to drive business growth through a vast array of connected capabilities. Understanding what these capabilities are and how they work together requires knowledge across an overwhelming range of technologies and platforms. And this often seems like mastering a sea of shifting sands. So how do we deal with all the innovation overload?

In this SXSW presentation, our Laura McDaniel, VP Marketing Strategy & Analysis, and Jay Wilson, Director of Technology, explore methods to help improve our ability to stay current with our rapidly-paced innovation culture.

Veröffentlicht in: Marketing
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SXSW 2015 - The Human Brain Vs Innovation Overload

  1. 1. 1 THE HUMAN BRAIN vs INNOVATION OVERLOAD 3.13.2015 | #brainload
  2. 2. 2 Laura McDaniel Jay Wilson Director, Technology @jwsfl IDIOTS IN CHARGE SapientNitro | #brainload VP, Marketing Strategy Copyright © 2015 Sapient Corporation Copyright © 2015 Sapient Corporation
  3. 3. 3SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  4. 4. 4SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  5. 5. 5Image Source: Wiki  CC,  US  Navy Copyright © 2015 Sapient Corporation SapientNitro | #brainload
  6. 6. 6 Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐ SapientNitro | #brainload Copyright © 2015 Sapient CorporationCopyright © 2015 Sapient Corporation 27,375x 2015 1500 AD
  7. 7. 7 Image Source: Flickr  CC,  Marvin  (PA) SapientNitro | #brainload Copyright © 2015 Sapient Corporation OUR CONTEXT DEFINES OUR MEANING
  8. 8. 8 Image Source: Flickr  CC,  mocr SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  9. 9. 9 Image Source: LATimes SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  10. 10. 10SapientNitro | #brainload Copyright © 2015 Sapient Corporation Image Source:
  11. 11. 11 Image Source: Flickr CC, toms_travels SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  12. 12. 12 Image Source: LA Times, Carolyn ColesCopyright © 2015 Sapient Corporation SapientNitro | #brainload
  13. 13. 13 Image Source: Flickr CC, Kate Raynes-Goldie SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  14. 14. 14SapientNitro | #brainload Copyright © 2015 Sapient Corporation Image Source: Flickr CC, Center  for  Computer-­‐Assisted  Legal  InstrucLon
  15. 15. 15 Image Source: Flickr CC Markus Spring SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  16. 16. 16 Image Source: Flickr CC Jamie Berstein SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  17. 17. 17 Image Source: Flickr CC Moyan Brenn SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  18. 18. 18SapientNitro | #brainload Copyright © 2015 Sapient Corporation Image Source: Wiki CC O Van Corven
  19. 19. 19 Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐ Copyright © 2015 Sapient Corporation “The only way to do great work is to love what you do.” STEVE JOBS Copyright © 2015 Sapient Corporation SapientNitro | #brainload
  20. 20. 20 Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐ Copyright © 2015 Sapient Corporation Copyright © 2015 Sapient Corporation SapientNitro | #brainload Image Source: Flickr CC Lotus Carroll  
  21. 21. 21 Copyright © 2015 Sapient Corporation SapientNitro | #brainload Image Source: Flickr CC dagnyg   BUT YOU CAN’T ALWAYS DO WHAT YOU LOVE
  22. 22. 22SapientNitro | #brainload Copyright © 2015 Sapient Corporation Image Source: Wiki CC O Van Corven
  23. 23. 23 Copyright © 2015 Sapient Corporation SapientNitro | #brainload Image Source: Flickr CC Flazingo Photos  
  24. 24. 24 Copyright © 2015 Sapient Corporation SapientNitro | #brainload Image Source: Flickr CC Gage Skidmoore  
  25. 25. 25 Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9d/Sir_Tim_Berners-Lee.jpg SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  26. 26. 26 Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐ Copyright © 2015 Sapient Corporation SO HOW DOES THIS HELP ME WITH OVERLOAD? Copyright © 2015 Sapient CorporationSapientNitro | #brainload
  27. 27. 27 Copyright © 2015 Sapient Corporation SapientNitro | #brainload Image Source: Flickr CC, blake.thornberry ISN’T THIS THE PART WHERE YOU TELL ME WHAT TO DO? 1 2 NO
  28. 28. 28Image Source: Wiki  CC,  US  Navy Copyright © 2015 Sapient Corporation SapientNitro | #brainload
  29. 29. 29 Image Source: Make  Mark,  Kath  Karding,  www.makemark.co.uk     SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  30. 30. 30SapientNitro | #brainload Copyright © 2015 Sapient Corporation Image Source: Wiki CC O Van Corven BECAUSE SOLVING FOR OVERLOAD IS ABOUT PUTTING INFORMATION IN THE RIGHT PLACE
  31. 31. 31 Copyright © 2015 Sapient Corporation SapientNitro | #brainload Image Source: Flickr CC, Kenneth Spencer, Leo Reynolds  
  32. 32. 32 Copyright © 2015 Sapient Corporation SapientNitro | #brainload Image Source: Flickr CC, Kenneth Spencer, Leo Reynolds  
  33. 33. 33 Image Source: Flickr  CC,  Kenny  Louie   SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  34. 34. 34SapientNitro | #brainload Copyright © 2015 Sapient Corporation Image Source: NASA
  35. 35. 35 Image Source: Flickr  CC,  Grant  Baldwin SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  36. 36. 36SapientNitro | #brainload Copyright © 2015 Sapient Corporation Copyright © 2015 Sapient Corporation
  37. 37. 37SapientNitro | #brainload
  38. 38. 38SapientNitro | #brainload Copyright © 2015 Sapient Corporation Copyright © 2015 Sapient Corporation
  39. 39. 39SapientNitro | #brainload Copyright © 2015 Sapient Corporation Copyright © 2015 Sapient Corporation THE ADJACENT POSSIBLE
  40. 40. 40 Copyright © 2015 Sapient Corporation SapientNitro | #brainload WHAT TO CONSIDER
  41. 41. 41 Copyright © 2015 Sapient Corporation SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  42. 42. 42 Image Source: Flickr  CC,  Hege SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  43. 43. 43 Image Source: Flickr  CC,  Grant  Baldwin SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  44. 44. 44 Image Source: Flickr  CC,  Grant  Baldwin SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  45. 45. 45 Image Source: Flickr  CC,  KrisLna  Alexanderson SapientNitro | #brainload Copyright © 2015 Sapient Corporation
  46. 46. 46 Copyright © 2015 Sapient Corporation SapientNitro | #brainload Image Source: Flickr CC, Miguelángel  Guédez   QUESTIONS?

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