Emotions drive our thoughts, perceptions, and behaviors across environments and cultures, so it should be no surprise that they impact brand experiences too. Emotions drive resonance in brand messaging, brand loyalty, and buying behavior.
Yet many marketers still hesitate to use emotion insights.
With the rise of more sophisticated emotion insights methodologies over the last several years, however, marketers have the opportunity to give voice to the emotional drivers of customer decisions. Marketers can take a more balanced approach to data with research programs that are inclusive of both rational and emotional marketing drivers. Most important, they can leverage emotion insights to demonstrate the success of marketing outcomes too – thereby giving them a richer and more holistic story to tell about marketing performance.
Check out the companion infographic above for some snackable tidbits from the report that you can share and then download the full PDF for free at sapientnitro.com/insights.