Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.

1. Transforming Your Digital Commerce
Business
Praveen Sengar
Director Digital Practice APJ
Transforming Your Digital Commerce
Business
Praveen Sengar
Director Digital Practice APJ

3. Agenda
1. Top 10 trends impacting Digital Commerce
market
2. Understanding Digital Commerce
landscape & opportunity
3. Five best practices to implement Digital
commerce
4. Recommendations
5. Cloud Services for Hybris Commerce
(CSFHC)

4. #1: Customer wants “Mobile First” experience

5. #2: Social is Ingrained In Everything for customers

6. #3: Customer wants “Personalization”

7. #4: Customer love Gamification
Qantas Airlines

8. #5 – Customer cherish “Visual Engaging
Experience”

9. #6 – “Seller, buyer, service or delivery channel”

10. #7: Customer seeks “Transparency”

11. #8- “Information Everywhere”

12. #9- “Interactive” engagement

13. #10- “Real Time” engagement

14. Agenda
1. Top 10 trends impacting Digital Commerce
market
2. Understanding Digital Commerce
landscape & opportunity
3. Five best practices to implement Digital
commerce
4. Recommendations
5. Cloud Services for Hybris Commerce
(CSFHC)

15. Digital Commerce Opportunity is BIG & REAL !!
DIGITAL COMMERCE MARKET (ASEAN 2016)
$1.6B
$2.8B
$4.4B
$3.9B
Total Market = $18.61B
> $1B
$171M-
$975M
$100M-$171M
$1M-$100 M
Online Revenue
Top 15
Top 15-100
Top 145-500
IT Spending as
Percentage of Revenue
Top 100 -145
$2.0B
$3.9B
Source: Internet Retailer APJ Top 500 for 2015

16. Five Most Common Challenges/ Pitfalls of Digital Commerce Projects in
Asia Pacific
• Lack of clear strategy and metrics tied to a execution plan
• E-commerce is a one-time project and not a way of life within
the organization.
• Front end experience is end of the world
• Invest in E-commerce and forget it
• The customer is the first to know you are behind the
competition.

17. Agenda
1. Top 10 trends impacting Digital Commerce
market
2. Understanding Digital Commerce
landscape & opportunity
3. Five best practices to implement Digital
commerce
4. Recommendations
5. Cloud Services for Hybris Commerce
(CSFHC)

18. Your Imagined Digital Commerce Strategy

19. The Typical Digital Commerce Strategy

20. #1 Align your Digital Commerce
Strategy and Metrics

21. Digital-commerce Strategy aligned to your Business Objective

22. #2 Plan to leverage channels for
competitive differentiation

23. Retail Has Raised Multichannel Expectations for
Other Sectors
Bank branches
Insurance agencies
Car showrooms
Telco boutiques
Specialty stores
Travel agencies
B2B service outlets …

24. Reinvent Your Channel for Competitive
Differentiation in Cross-channel Execution
Home Delivery
Pickup In Store
Added Value
Accuracy
Information

25. #3 Digital Commerce is much
beyond Front End Experience

26. E-commerce is much beyond front end experience
Front End
Experience
•Catalog,
Shopping Cart
•Product
configuration
and
personalization
Promo, Bundling,
Subscription &
Pricing
•Plans and Add
ons
•Dynamic
Pricing and
Promotions
Omni Channel
•Call Center &
Chat
•Store Inventory
Visibility
•Click & Collect
•Supply chain
visibility
B2B/ B2I
•Custom
Catalogs &
Pricing
•Self Service
•Channel
conflict
Content
•Device
Features
•Pictures,
Videos
•Workflow
•Web Content
Management

27. #4 Sourcing strategy aligned to
Business Strategy and Planned
Investments

28. Digital Commerce is complicated
1. Build it Yourself
2. Collaborate and Build
– Open Source
3. Buy Licensed Software
4. Have Your Software Hosted
5. Use Software as a Service
6. Outsource the Entire
Operation…or pieces of it
Inform Sell

29. #5 Look at organization structure,
roles, responsibilities and skillset
requirements

30. Digital Commerce Requires Alignment across
Functions and Process
SAMPLE MATRIX
ORG
VP Marketing /
CMO
VP BU Sales VP Logistics /
COO
VP IT / CIO VP Finance / CFO
VP of Digital/
E-Commerce
Corporate
marketing, brand
experience
Field marketing,
demand
generation for
core BU
business
Core sales
management,
offline channel
(direct or indirect)
Operations drive
logistical efficiency
and performance.
IT organization serves all
company requirements.
E-Commerce support:
managing vendors,
infrastructure, performance,
service levels.
2-3 people team with
dedicated system Architect,
1 Développement and 1
program management
Resource.
Financial analysis,
reporting, controlling
across entire
business.
E-Commerce may
have dedicated
resources but within
CFO org.
E-Commerce Managers:
- Run Acquisition programs to feed e-
commerce pipeline
- Drive Upsell and Cross-sell
- Drive Conversion, Retention and
Repeat Buying
E-Commerce
Operations:
manage and drive
specific metrics
around e-
commerce
operations (often
outsourced)
Act as support
organization and enabler
for e-commerce
An order
management,
logistics,
inventory,
fulfilment, WH,
sourcing
Align on content,
product, pricing,
promotion,
execution

31. Recommendations
1. Make Digital-commerce a core part of your organization's business strategy
2. Plan in 3- to 5-year cycles and invest regularly
3. Gather and monitor customer feedback — ask customers for contributions
4. Coordinate with business and make a cross functional team to deliver the project
successfully
5. Plan for nexus of forces particularly mobile, social and analytics from day one as they
are transforming Digital commerce rapidly

32. Agenda
1. Top 10 trends impacting Digital Commerce
market
2. Understanding Digital Commerce
landscape & opportunity
3. Five best practices to implement Digital
commerce
4. Recommendations
5. Cloud Services for Hybris Commerce
(CSFHC)

33. Breaking the Barriers
Too “Expensive”
Business case justification?
Takes Time
Go-to-Market?
Low Scalability
Sustenance?

34. Enable clients to setup
a Digital Commerce
footprint in the
shortest time
span on pay as
you grow model
World’s leading
Digital-commerce/
Omni-channel ready &
infrastructure platform
as a foundation
Trusted,
Scalable &
Reliable solution
to support future
growth
Cloud Service for Hybris Commerce (CSfHC)

35. Faster “Go live”
“Pay Flexibility”
“Business Continuity”

36. Praveen Sengar
Director– Digital Practice
Dimension Data, APJ
Praveen.Sengar@dimensiondata.com
Ridwan.hartono@dimensiondata.com
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